School Branding Presentation
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School Branding Presentation

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Presentation to Chamberline Art College

Presentation to Chamberline Art College

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School Branding Presentation School Branding Presentation Presentation Transcript

  • Branding Chris Buckley Group Planning Director Lawton Communications Group
  •  
  • Car?
  • Trainers?
  • A country?
  • ‘ Brand is the consumer’s idea of a product’ David Ogilvy
  • Things to think about Brands are a set of values and associations – what you think and feel about something Brands have visual elements that work with a ‘tone of voice’ to create brand personalities – logos, designs and a way of talking to you Products can be easily copied. Brands are timeless – it’s not the technology that makes APPLE a brilliant brand
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