Cmo Fundamentals   31 Jan2008
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  • Amenities. The title of this briefing is “The SALA’AM Concept: A new Approach to an Old Problem.”

Transcript

  • 1.  
  • 2. CMO Fundamentals
  • 3.
    • At the end of this pre sentation,
    • we will be able to –
      • define CMO using our own words;
      • understand CMO categories, principles, imperatives and its roles in the different levels in warfare;
      • compare and contrast CMO pillars and its program components.
    Our AIM...
  • 4.
    • DEFINITION
    • CMO AND PRINCIPLES OF WAR
    • IMPERATIVES OF CMO
    • LEVELS OF CMO IN WARFARE
    • CMO TRIANGLE
    • PILLARS OF CMO
    SCOPE
  • 5.
    • … planned activities undertaken independently or in coordination with civilian entities…
    • to gain popular support and weaken the will of the enemy to fight …
    • in support to the accomplishment of the AFP mission.
    CMO Definition
  • 6.
    • OBJECTIVE
      • Direct every CMO toward a clearly defined, decisive and attainable objective.
    • UNITY OF EFFORT
      • Seek unity of effort toward every objective.
    • SECURITY
      • Never permit hostile factions to acquire an unexpected advantage.
    CMO and Principles of War
  • 7.
    • SIMPLICITY
      • Prepare clear, uncomplicated plans and concise orders.
    • RESTRAINT
      • Apply appropriate military capability prudently.
    CMO and Principles of War
  • 8.
    • POPULATION SUPPORT
      • Seek popular support to have an advantage in winning the war.
    • LEGITIMACY
      • Sustain the willing acceptance by the people of the right of the government to govern or of a group or agency to make and carry out decisions.
    CMO and Principles of War
  • 9.
    • Ensure unity & direction of effort
    • Plan properly, anticipate events & CMO requirements
    • Provide protection
    • & security measures
    • Maximize media utilization
    • Interface CMO efforts with LGUs, LGAs, NGOs & other POs
    • Use CMO as an enabler, catalyzer, unifier, force multiplier
    • Exercise discipline & respect for human rights
    • Use real-time intelligence
    Imperatives of CMO
  • 10. “ CMO activities on the ground” to win battles and engagements Provide CMO policies and directions; support national developmental objectives Support and maneuver CMO personnel and resources to win campaigns   Levels of CMO in Warfare STRATEGIC NATIONAL AFP-WIDE OPERATIONAL UNIFIED COMMAND/ DIVISION-WIDE TACTICAL BDE, BN, COY, PLTN
  • 11. ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES ACTION COMMUNICATION RELATIONSHIP The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  • 12.
    • Public Affairs targets the public’s information needs
    • Civil Affairs targets the public’s confidence and support
    • Psychological Operations targets the enemy’s will, either directly or indirectly, through key communicators
    CMO Categories (Pillars)
  • 13. Pillars of CMO The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  • 14. ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES Tips : Target Audience The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  • 15. ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES Sides : Types of work to be done ACTION COMMUNICATION RELATIONSHIP The CMO Triangle Civil Affairs PsyOps Public Affairs CMO
  • 16. Public Affairs CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil Relation Civic Action ACTION INFORMATION RELATION ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES
  • 17.
    • PUBLIC AFFAIRS (PA)
      • a CMO pillar that conducts information-related activities directed to the public
      • conducted to promote the organization’s objectives
      • designed to gain the peoples’ trust, support and confidence to the AFP
    CMO Pillar
  • 18.
    • Public Information
      • conducts information
      • activities directed to the
      • public to ensure a clear,
      • accurate, and timely
      • dissemination of information
    • Community Relations
      • establishes and maintains working relationship between the military and the communities through active participation in community affairs.
    PA Program Components
  • 19. Civil Affairs CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil Relation Civic Action ACTION INFORMATION RELATION ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES
  • 20.
    • CIVIL AFFAIRS (CA)
      • a CMO pillar that pro motes public trust to gain popular suppo rt…
      • ...wins peoples’ heart s and minds;
      • … gains peoples’ willing cooperation, support and confidence;
      • … induces peoples’ active participation in the attainment of military objectives and national goals.
    CMO Pillar
  • 21.
    • Civil Relations (CIVREL)
      • promotes cooperation and collaboration between the military and civilian organizations
    • Civic Action (CIVAC)
      • military-initiated
      • activities with
      • developmental and
      • sociological purposes
    CA Program Components
  • 22. Psychological Operations CMO PsyOps Counter Propaganda Words Deeds Public Affairs Community Relation Public Info Civil Affairs Civil Relation Civic Action ACTION INFORMATION RELATION ENEMY PUBLIC/ COMMUNITY CIVIL AUTHORITIES
  • 23.
    • PSYCHOLOGICAL OPERATIONS
      • a CMO pillar that influences the beliefs, emotions, attitudes, opinions and ultimately the behavior of the enemy and its mass base, supporters
      • … redirects unfavorable attitudes and behavior into favorable;
      • … transforms neutral or passive attitude and behavior to become favorable
    CMO Pillar
  • 24.
    • WORDS PsyOps
      • dissemination of any
      • information, concept or
      • idea through the various media
    • DEEDS PsyOps
      • combat and non-combat activities, outside of pure communication acti vities
    • Counter Propaganda
      • conduct of activities in re sponse to enemy propaganda.
    PsyOps Components
  • 25.
    • We defined CMO…
    • We tried to understand CMO categories, principles, imperatives and its roles in the different levels in warfare…
    • We discussed the different CMO pillars and its program components .
    Review
  • 26. E N D E N D