Video Contest case study

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Last month we launched a video contest for a Belgian theme park "Walibi". The goal was to drive awareness for a new rollercoaster that will open this summer. Walibi wanted to use the +300.000 Facebook fans to spread the word. BuboBox came up with the idea of launching a video contest where fans had to show why they would like to try the new rollercoaster. We used the Likes, Shares and Views of the videos to calculate the score on the leaderboard, that way people were stimulated to share the videos even more. In a couple of days 109 videos were uploaded, and got shared 45.560 times. When people clicked the link, they got redirected to the Walibi website where they could view the entry of the participant, but also see an intro movie of the new rollercoaster. Over 250.000 people landed on the Walibi website, making this a very video marketing case!

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Video Contest case study

  1. 1. Joris Brabants Case Study joris@bubobox.com www.bubobox.com
  2. 2. Background info Walibi is one of the biggest theme parcs in Belgium. Walibi Belgium is part of the “la compagnie des Alpes” group, with 21 theme parcs it’s one of the major players in Europe.
  3. 3. Objective Drive awareness for a new rollercoaster New rollercoaster to be opened this summer Using the Walibi fanbase of over 300.000 Facebook fans Drive inbound traffic to Walibi website
  4. 4. Concept BuboBox came up with the brilliant idea to launch a video contest;) Fans make a video (max. 30 sec) with smartphone, tablet, laptop, … & upload it on the Walibi website using the BuboBox widget Telling their friends why they would like to try the new attraction Adding gamification elements to stimulate sharing on social channels Rewarding the contributors to become brand ambassadors
  5. 5. And it looked like this…
  6. 6. And it looked like this…
  7. 7. Results As videos were uploaded and shared across social media we registered… 109 video entries on Walibi Belgium landingpage 45.560 times shared on Facebook 247.514 unique visitors redirected from Facebook to Walibi website 1529 hours of video watched
  8. 8. Joris Brabants Case Study joris@bubobox.com www.bubobox.com Visit www.bubobox.com/videomarketing and start capturing User Generated Content today!

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