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Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
Mobile Research Webinar
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Mobile Research Webinar

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Transcript

  • 1. Mobile Research Vivek Bhaskaran
  • 2. Agenda
    • Mobile Research - EcoSystems
    • SmartPhones - The Opportunity
    • Private Mobile Comunities
    • Qualitative Research
    • Location Based Feedback
    • Wrap Up
  • 3. Mobile EcoSystem
    • iOS - iPhone, iPad, iTouch
    • Android
    • Windows Phone 7
    • RIM - Blackberry
  • 4. SmartPhones Vs. PC
  • 5. SmartPhone Reach
    • 1 In 4 Households have a SmartPhone
  • 6. Mobile Research Advantages
    • Unique Device ID - UUID
    • Location - GPS
    • Form Factor - Multimedia, Images, Interactivity
    • Sliders, Animation
  • 7. Apps - The New Currency Users get free access to Paid Apps/Songs Apps/Upgrades Patent Pending Instant Gratification Rewards & Engagement
  • 8. Private Mobile Communities
    • Turnkey - No Development Cost
    • Users live in a “Silo”
    • Reach users instantly - push
    • Engage users
    • Customize rewards - Angry Birds
    • Contextual (location)
    • Promote alternate services
  • 9. Location Based Surveys
    • Location + Push = Engagement, better response rates, relevant
    • Author surveys keyed on -
    • Entity (Starbucks, Seatac)
    • Category (restaurants, coffee shop, parks)
  • 10. Qualitative Research
    • Ethnographic Studies
    • Superbowl - 2011
    • Photos
    • Deep Dive
    • ~30% Participation
    • 100 Photos Uploaded in 60 mins
  • 11. Private Mobile Communities - Case Studies
    • SOTU
    • SuperBowl
    • Market Mix 2011
    • Vermont Town Hall
  • 12. Next Steps? Questions?
    • Vivek Bhaskaran
    • [email_address]
    • 206-660-1263
    • blog.surveyswipe.com
    • http://surveyswipe.com

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