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Mobile Research Webinar

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Transcript

  • 1. Mobile Research Vivek Bhaskaran
  • 2. Agenda
    • Mobile Research - EcoSystems
    • SmartPhones - The Opportunity
    • Private Mobile Comunities
    • Qualitative Research
    • Location Based Feedback
    • Wrap Up
  • 3. Mobile EcoSystem
    • iOS - iPhone, iPad, iTouch
    • Android
    • Windows Phone 7
    • RIM - Blackberry
  • 4. SmartPhones Vs. PC
  • 5. SmartPhone Reach
    • 1 In 4 Households have a SmartPhone
  • 6. Mobile Research Advantages
    • Unique Device ID - UUID
    • Location - GPS
    • Form Factor - Multimedia, Images, Interactivity
    • Sliders, Animation
  • 7. Apps - The New Currency Users get free access to Paid Apps/Songs Apps/Upgrades Patent Pending Instant Gratification Rewards & Engagement
  • 8. Private Mobile Communities
    • Turnkey - No Development Cost
    • Users live in a “Silo”
    • Reach users instantly - push
    • Engage users
    • Customize rewards - Angry Birds
    • Contextual (location)
    • Promote alternate services
  • 9. Location Based Surveys
    • Location + Push = Engagement, better response rates, relevant
    • Author surveys keyed on -
    • Entity (Starbucks, Seatac)
    • Category (restaurants, coffee shop, parks)
  • 10. Qualitative Research
    • Ethnographic Studies
    • Superbowl - 2011
    • Photos
    • Deep Dive
    • ~30% Participation
    • 100 Photos Uploaded in 60 mins
  • 11. Private Mobile Communities - Case Studies
    • SOTU
    • SuperBowl
    • Market Mix 2011
    • Vermont Town Hall
  • 12. Next Steps? Questions?
    • Vivek Bhaskaran
    • [email_address]
    • 206-660-1263
    • blog.surveyswipe.com
    • http://surveyswipe.com