Mobile Research Webinar

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Mobile Research Webinar

  1. 1. Mobile Research Vivek Bhaskaran
  2. 2. Agenda <ul><li>Mobile Research - EcoSystems </li></ul><ul><li>SmartPhones - The Opportunity </li></ul><ul><li>Private Mobile Comunities </li></ul><ul><li>Qualitative Research </li></ul><ul><li>Location Based Feedback </li></ul><ul><li>Wrap Up </li></ul>
  3. 3. Mobile EcoSystem <ul><li>iOS - iPhone, iPad, iTouch </li></ul><ul><li>Android </li></ul><ul><li>Windows Phone 7 </li></ul><ul><li>RIM - Blackberry </li></ul>
  4. 4. SmartPhones Vs. PC
  5. 5. SmartPhone Reach <ul><li>1 In 4 Households have a SmartPhone </li></ul>
  6. 6. Mobile Research Advantages <ul><li>Unique Device ID - UUID </li></ul><ul><li>Location - GPS </li></ul><ul><li>Form Factor - Multimedia, Images, Interactivity </li></ul><ul><li>Sliders, Animation </li></ul>
  7. 7. Apps - The New Currency Users get free access to Paid Apps/Songs Apps/Upgrades Patent Pending Instant Gratification Rewards & Engagement
  8. 8. Private Mobile Communities <ul><li>Turnkey - No Development Cost </li></ul><ul><li>Users live in a “Silo” </li></ul><ul><li>Reach users instantly - push </li></ul><ul><li>Engage users </li></ul><ul><li>Customize rewards - Angry Birds </li></ul><ul><li>Contextual (location) </li></ul><ul><li>Promote alternate services </li></ul>
  9. 9. Location Based Surveys <ul><li>Location + Push = Engagement, better response rates, relevant </li></ul><ul><li>Author surveys keyed on - </li></ul><ul><li>Entity (Starbucks, Seatac) </li></ul><ul><li>Category (restaurants, coffee shop, parks) </li></ul>
  10. 10. Qualitative Research <ul><li>Ethnographic Studies </li></ul><ul><li>Superbowl - 2011 </li></ul><ul><li>Photos </li></ul><ul><li>Deep Dive </li></ul><ul><li>~30% Participation </li></ul><ul><li>100 Photos Uploaded in 60 mins </li></ul>
  11. 11. Private Mobile Communities - Case Studies <ul><li>SOTU </li></ul><ul><li>SuperBowl </li></ul><ul><li>Market Mix 2011 </li></ul><ul><li>Vermont Town Hall </li></ul>
  12. 12. Next Steps? Questions? <ul><li>Vivek Bhaskaran </li></ul><ul><li>[email_address] </li></ul><ul><li>206-660-1263 </li></ul><ul><li>blog.surveyswipe.com </li></ul><ul><li>http://surveyswipe.com </li></ul>

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