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Logo Research

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Logo Research Logo Research Presentation Transcript

  • Logo Research
  • History
    Pepsi-Cola is one of the most popular beverages consumed worldwide. Produced and sold by PepsiCo, first developed in early 1890 by a pharmacist in New Bern, North Carolina named Caleb Bradham. The drink was firstly called the "Brad's drink’’, but later on in 1898 the inventor renamed it into ‘’Pepsi-Cola.’’.
    The title of Pepsi-Cola wastrademarked on 16 June 1903, and since then has remained unchanged. But one aspect of the Pepsi-Cola, which has witnessed many changes over the years is the Pepsi logoone of the most famous and well known logos in the world..
  • Firstly Bradham scribbled his logo design, then when the brand started to be recognized and the people were enjoying his drink, he decided to refine his logo design. Then the year later the logo was polished again, but this time with slogan; “The Original Pure Food Drink’’.
    Afterward when in 1933 sugar crisis appeared , the Loft Inc. bought Pepsi-Cola. Their advertising strategy was to doubled the quantity of its drink; fromsix-ounce package size to twelve-ounces . They also added the ‘’Refreshing & Healthful” slogan on the bottle.
  • Unfortunately thesellingdecrease, so they removed the slogan from the bottles, but they thought off another idea. Namely they embossed bottle with “Pepsi-Cola” baked into the glass.
    Then the idea was developed even further as in 1941 the theme colours were changed to white, red and blue. Also the logo sign changed again to dignify the war efforts. Later in the 1943 the company invented different logo not just the writing, but a symbol of the ‘’bottle cap’’ with the slogan “Bigger Drink, Better Taste”.
  • In 1962 the Pesi-Cola changed the style of logo again by get rid off ‘Cola’ part of the name. Therefore only Pesi was used in the production, but now the font of it was more bold based and modern then before. However as if this were not enough in 1973 the company decided to put Pepsi writing into a box type of Sign.
    Moreover in 1991 Pepsi transformed and get an italic capital typeface and oblique style of shape and even later in 100 birthday of company in 1998, Pepsi unveiled the new logo design, which was a symbol of global recognition and brand’s innovation. Now the logo of Pesi is still changing according of the market needs. Either way the logo is an example of innovation and creativity. Without any reservations the Pepsi logo is one of the most recognized logos, ever.
  • Comparison
    • 7 UP is a similar kind of drink as Pesi, but the difference is the taste of it and also the logo and packaging.
    • 7 UP was originated in later years than Pepsi, interesting fact is that it is produced by the same company PepsiCOUk & Ireland.
    • 7 UP aimed at the younger target buyers than Pepsi. However it is not as popular as its ‘forefather’.
    • Pepsi and 7UP have similar advertising ways; t-shirts, glasses etc.
    • Anyway both drink have high interest, because of their taste? Or mayby because of their trusted brand, which is working ages now?
  • Advertising
    Pepsi used many tricks for advertising their drink. One of them is using the celebrities as people know them and they are like their examples to follow. The other way Pepsi used is the sex appeal as well as controversy, because it is getting audiences attention more than just regular things.
  • Also comparing to other company; making opponent look bad is the way to promote Pepsi.
    The rhetorical questions are helping advertising as well.
  • Products
    The Pepsi products are simple things like; glasses and
    t-shirts. It is another way to promoting their brand and their drink to increase the selling.
    As the years passing by the company is able to produce wide range of materials even the golf balls.
  • Promotion/Sponsorship
    Pepsi have a valuable partnership with the Football Association . As Official FA Partner in the development of Youth Football, Pepsi is providing funding dedicated to supporting the emergence of the David Beckhams' of the future.
    Pepsi Smash Live featuring Mariah Carey Concert Sweepstakes.
    Pepsi gets involved in the concerts. They often are big scale events as Pepsi is one of the most famous drink . Therefore it is sponsored the ‘coolest’ goings-on.