Connect - The Second Screen experience - IAB ThinkMobile 26/11/2013

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Connect - The Second Screen experience - IAB ThinkMobile 26/11/2013

  1. 1. Edouard De Witte RTL Belgium @edewitte CONNECT THE SECOND SCREEN EXPERIENCE
  2. 2. CONNECT What for? • To engage the viewers during programs & ads breaks • To involve TV viewers & advertisers = Actors • To strengthen attention degree • To create an emotional link between viewers & contents TV Viewers    PROXIMITY Active link Advertisers RTL Channels
  3. 3. HOW TO ACCESS
  4. 4. CONNECT WITHIN PROGRAMS Timeline Champion’s League Launch Hawai 5.0 Nouvelle Star Top Chef L’amour est dans le pré Belgium’s Got Talent 28 Août 2 Le pensionnat 17 Septembre Octobre Novembre Décembre Champion’s League Un Dîner Presque Parfait Journal 13 h/19 h + Meteo Janvier 2014 février
  5. 5. FIRST EXPERIENCE RESULTS More than 12 models / templates accessible to TV show Connect Usage since 28/08/2013 (Exclude Club RTL Foot) • • • • • 160.000 Apps Users 140.000 Desktop Users 480.000 Sessions 610.000 Interactions + 65.000 email 130.000 SSO profils created (430.000 RTL profils)
  6. 6. FIRST GAMIFICATION CONNECT Nouvelle Star During the live of Nouvelle Star viewers can participated to the first gamification contest Connect They will have to predict what color each jury will put on a candidate The viewer result is compare with the choose of the jury and a ranking is done How access & use it
  7. 7. SNAP TV How access & use it Accessible via smartphone (iOS / Android) Via media app (RTL TVI) or standalone app Process : 1/ Choose the segment (45 seconds) 2/ Change the default title / message 3/ Choose the network and … Snap it • • • GeoBlocked Content accessible 72 hours Some TV show can be excluded (Digital Right aggrement) How access & use it Pre Launch Dec 2013
  8. 8. CONNECT TECHNOLOGY Technology integrated • Native iOS & Android Application • HTML5 and Responsive (webview for interactivity in apps & desktop) • Integration of RTL SSO oAuth • Push websocket technology • Fingerprint solution
  9. 9. INTERACTIVE TV SPOT Channel Jingle Spot Spot Spot Spot Spot Last position Showbox Overlayer Timeline
  10. 10. CLUB RTL FOOT • Launch of the Multi-cam application on 17th of September on tablets and smartphones. • Access during the match to all videos and match stats • Choose the best camera angle during Football matches from the Champion’s league & Europa League matches. • Interactive (Tweet – ReTweet - Chat ,,,) 28.234 Download

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