Any previous idea of 'balance' based on the dominance of the West and established trading dynamics has already been seriously challenged. Now, it should be discarded. Future economic growth will come primarily from Asia and its speed in some economies will be astounding. Urbanisation will set the pattern of major demand centres. Individual wealth will grow, sometimes astonishingly. But so will disparities. Organisations that are serious about globalising successfully will need to understand where the action is happening and how to connect to it effectively. And the old assumptions of cheap capital and freely available resources will need to be discounted.
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