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Adrenalin - agency overview

Adrenalin - agency overview



Adrenalin has helped many organizations realize their branding goals through effective campaigns, bringing a real value to the company and a real ROI to their branding investment. Contact us today to ...

Adrenalin has helped many organizations realize their branding goals through effective campaigns, bringing a real value to the company and a real ROI to their branding investment. Contact us today to see how we can help you make your brand more valuable.



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    Adrenalin - agency overview Adrenalin - agency overview Presentation Transcript

    • 54 West 11th AvenueDenver, Colorado 802041.888.757.5646303.454.8888goadrenalin.com
    • Table of Contents Adrenalin Overview Introduction................................................................................................2 Mission........................................................................................................3 About Us.....................................................................................................4 How We Work.............................................................................................7 Services We Offer........................................................................................8 Client List....................................................................................................9 References................................................................................................. 10 Creative Approach Defining a Brand........................................................................................ 11 Brand XP Process........................................................................................ 12 Case Studies...................................................................................... 16 Portfolio Brand Standards.........................................................................................22. Collateral....................................................................................................23 Event & Stadium Signs................................................................................25 Package Design..........................................................................................27 Brand Identity.............................................................................................29 goadrenalin.com I 1
    • Adrenalin OverviewIntroduction Adrenalin, Inc., founded Our years of results-driven Adrenalin’s success goes in 1997, is a full-service marketing experience, beyond our creative skills. Brand Expansion agency combined with a deliberate, We pride ourselves on with experience ranging straightforward approach, agency professionalism from a multitude of uniquely enable us to that is second to none. diverse clients within the develop, expand and To us, this means projects sports and entertainment differentiate brands for are completed on time and industries. Specializing organizations across the within budget, while offering in strategic branding country. Adrenalin effectively a working environment that and ma keting—over the delivers marketing platforms consistently builds years we have worked with that efficiently allocate long-term relationships. hundreds of high profile marketing resources sports, entertainment, and maximize return on lifestyle and consumer investment. Staying on top of product companies on current trends in technology projects ranging from and advertising mediums, identity development to Adrenalin strives to offer the full campaign production, latest in strategic marketing planning and launch. consultation to match the needs of our clients. The Adrenalin Way: Creativity, Experience, Professionalism, RESULTS. goadrenalin.com I 2
    • Adrenalin OverviewMission To consistently provide a platform for our clients to accomplish revenue objectives through brand expansion, creative design, strategic thinking and innovative solutions. goadrenalin.com I 3
    • Adrenalin OverviewAbout Us Dan Price Principal/President A co-founder of and many others triumph in Since his graduation from Adrenalin, Dan their marketing efforts. The Art Institute of Colorado, has served as Dan has enjoyed a illustrious Creative Director Dan honed is creative and career and continues to since the agency’s leadership skills while share his experiences with inception in 1997. serving as the Creative other marketing and sports His sports industry Director for the Denver professional through public experience, brand Nuggets/Colorado Avalanche speaking and mentoring development and later, Ascent Sports. programs. He serves on the methods and ability to During his tenure, Dan Denver Steering Committee understand client objectives oversaw the branding of for the National Sports are keys to Adrenalin’s the teams through the Marketing Network and the clients’ success. Recognizing development of their Advisory Council for the the branding needs of marketing campaigns. It Sports and Entertainment Adrenalin’s extensive list of was during this time that Management program at national and local clients, Dan gained a wealth of the University of Colorado, Dan led the charge in the experience and 
contacts Denver Graduate Business development of Adrenalin’s throughout the industry. School. proprietary BRAND XP Those contacts would later process — a three-step serve as the foundation Dan enjoys snowboarding, process that starts with necessary to start Adrenalin. cycling, hiking and fishing a detailed analysis of an with his wife and two organizations needs and daughters. concludes with a complete campaign launch and execution. Under his direction, the talented members of Adrenalin’s team have helped the Los Angeles Kings, Chicago Fire, Harlem Globetrotters, Denver Broncos, Phoenix Coyotes goadrenalin.com I 4
    • Adrenalin OverviewAbout Us Rick Fillmon Principal/Vice President As a company With over 25 years Rick is a graduate of The co-founder and experience in creative, Art Institute of Colorado Vice President information technology, and continues to explore of Business fiscal management and new technology, Operations at supervisory rolls, Rick communication and Adrenalin, Rick gained “in the trenches” marketing options for brings a variety experience working with Adrenalin through of strengths to the Denver Nuggets and educational classes the agency. His Colorado Avalanche. There and seminars. operations oversight ranges he discovered his passion from strategic planning for sports and entertainment As a Colorado native, Rick to creative, design and creative work, after having is an avid outdoorsman and production, along with previously worked more than enjoys spending time fishing, estimating, scheduling and a decade with companies hunting and camping with management. He is involved specializing in customer family and friends. in all facets of projects at retention programs and Adrenalin. Either working direct mail marketing for direct with clients, internally Fortune 1000 companies. with co-workers or managing vendor relations, Rick tries to approach every task with insight and visualization needed to achieve the goals of our clients. goadrenalin.com I 5
    • Adrenalin OverviewAbout Us Bryan Kimbell Director, Account Strategy & Business Development As the Director of Bryan brings years of In addition to Bryan’s duties Account Strategy marketing, strategic at Adrenalin, he is an active and Business partnership, retail and member of the National Development, management experience Sports Marketing Network, Bryan introduces to Adrenalin. Before the Colorado Chapter of and explores Adrenalin, he built up his the American Marketing new business skills through sponsorship Association and a regular relationships, and sales for a participatory speaker for the Rocky directs the account sports organization. He Mountain MicroFinance strategy and progression has also held roles within Institute. from within the agency. His professional and non- project management and profit sports organizations, Bryan enjoys spending oversight is a vital part of providing a unique time outside with his the success for each client, perspective that provides wife and dog, most of maintaining the necessary insight into execution on the the time camping, hiking, level of strategic perspective ground level as well as top- snowboarding, and sailing. and coordinating with our line business sense. creative team to connect Bryan holds a Bachelor of all the pieces for the client. Arts in Communication from Bryan also leads strategic the University of Arizona insights and social media and a Master of Science in consultation services for Management, specializing Adrenalin clients. in Sports Management and Values-Based Leadership from the Daniels College of Business at the University of Denver. goadrenalin.com I 6
    • Adrenalin OverviewHow We Work ACCOUNT CLIENT ROLE IN MANAGEMENT: CREATIVE PROCESS: Adrenalin maintains an Although Adrenalin has the open-book format to the expertise to develop and CLIENT agency-client relationship. launch brand identities, Working alongside key client much of the process relies decision-makers, Account on the participation of key Directors are the primary client team members along contact for the client and the way. By combining act as the internal project the knowledge from your manager for Adrenalin, organization with our proven working alongside the Brand Expansion process, Strategic, Creative, Design, we create strong results that and Production teams exceed client expectations. ACCOUNT to deliver on-time and DIRECTOR TION within budget. Through STRAT developing truly enjoyable DUC relationships with our clients EGY PRO we understand their needs and anticipate their requests. CRE ATIVE N DESIG goadrenalin.com I 7
    • Adrenalin OverviewServices We Offer At Adrenalin, we offer a in-House Partner Contractor full range of services from strategic insight through final execution and delivery ACCOUNT MANAGER • of your brand’s message. Because every client has CREATIVE • different needs, we often assemble a team custom- COPYWRITING • • built to achieve the best possible results. Every step DESIGN • • of the way, your projects are overseen by our most senior MEDIA PLANNING • • people. We’ve found that this allows us to bring top-notch MEDIA BUYING • • talent, in every discipline, to every project, while INTERNET STRATEGY • • • delivering excellent value. SOCIAL MEDIA • RESEARCH • • MARKETING ANALYST • • PRODUCTION PRINT • RADIO • VIDEO • goadrenalin.com I 8
    • Adrenalin Overview Our PartnersFrom California to New York Anschutz Entertainment Group Encore National Basketball Association U.S.A. Cycling(and everywhere in between) Altitude Sports EnRisk National Congress of State Games U.S.A. Figure SkatingAdrenalin works closely with American Alpine Club Fort Collins Professional Baseball Club National Hockey League U.S.A. Hockeyorganizations throughout Arapahoe Basin Ski Area FORZA Fitness & Performance National Lacrosse League U.S.A. Ski Teamsports and entertainment. Arizona Sundogs Hockey Club Fox Sports Rocky Mountain New York Titans Lacrosse U.S.A. SnowboardingProvided is a partial list of Assoc. of Collegiate Water Polo Coaches Game Face Marketing Nike U.S.A. Triathlonour past and current clients: Bandimere Speedway Gilco Sports and Entertainment Marketing Northwest Missouri State U.S.A. Volleyball Bonfils Blood Center Gold Crown Foundation NYC2012 U.S.A. Wrestling Bonneville International Harlem Globetrotters Pactimo U.S.A. Water Polo Bozeman Icedogs Hockey Club International Hockey League Phoenix Coyotes Hockey Club University of Arizona Broomfield Event Center JoAnn B. Ficke Cancer Foundation Pigeon Mountain Industries University of Colorado Bicycle Colorado KeyBank Pikes Peak International Raceway University of Denver Chicago Fire Soccer Club Laredo Bucks Hockey Club Professional Bowlers Association University of Nevada at Las Vegas Chicago Red Stars WPS Laredo Law Arena Football Club Qwest Communications University of Texas at San Antonio City of Longmont, Colorado Legacy Sports Reynolds Cycling Visit Aurora Cleveland Indians Baseball Club Leisure Trends Group Seattle Mariners Baseball Club Wasserman Sports College Hockey America Lincoln Financial Media Seattle Supersonics Basketball Western Athletic Conference Colorado Avalanche Hockey Club London Knights Hockey Club Seeds For The Future Western Collegiate Hockey Association Colorado Mammoth Lacrosse Los Angeles Avengers Indoor Football Sixth Man Marketing Women’s Professional Soccer Colorado Sports Hall of Fame Los Angeles Dodgers Baseball Club SportsLink Work In Sports Comcast Cable Los Angeles Kings Hockey Club Sportcraft XP Events Continental Basketball Association Major League Baseball Players Alumni Stadium Management Company Dallas Mavericks Basketball Club Major League Soccer Team Racing Auto Circuit DAZBOG COFFEE Company MESCH Commercial Real Estate Texas Collegiate League DAZBOG COFFEE Franchises Maricopa County Sports Commission The INTERNATIONAL Golf Tournament DeBartolo Sports University Metro Denver Sports Commission The Mountain West Conference Network Denver Broncos Football Club Metropolitan Football Stadium District TITAN GAMES (USOC) Denver Nuggets Basketball Club Minnesota Wild Hockey Club Turnkey Sports Dundee Resort Development Momentum Sports & Entertainment United States Olympic Committee eBags Mountain Collegiate Baseball League U.S.A. Boxing Edge Sports & Entertainment Munich Barons Hockey Club U.S.A. Bobsled & Skeleton goadrenalin.com I 9
    • Creative ApproachBrand There’s more to a brand than meets the eye. A brand is a promise. It’s a feeling. It’s the first thing that people think when they think of you. That’s why it’s critical that your brand be as powerful, as truthful and as captivating at possible. At Adrenalin, we understand all aspects of building and strengthening brands. Over the next few pages, we’ll show you how we put that knowledge to work. goadrenalin.com II 11
    • Creative ApproachBRAND XP TM Brand XP is Adrenalin’s proprietary process for establishing powerful brands. Through a three step process: Analyze, Build and Convey, we help you reach your goals BRAND XP by defining the brand TM foundation, developing solid creative elements and delivering your message to your target audience. AN We call it Brand XP. LYZ Y N VE CO A E You’ll call it genius. BUILD goadrenalin.com II 12
    • Creative Approach BRAND XP TM – AnalyzeAt Adrenalin, we don’t like to rely on guesswork. A brand is too important for that. So we’vedeveloped a five-step process for understanding where a brand is today and where it needs tobe tomorrow. It’s how we develop a winning game plan for every client. 1  UNDERSTANDING YOUR organization + 2 YOUR BRAND  UNDERSTANDING + 3 YOUR BRAND OF  INTEGRATION + 4  IDENTIFY FUTURE BRAND GOALS = 5  Defining the gapTaking a look at what makes you ‘tick’, We will explore the various tangible and Exploring how you currently integrate your With an understanding of your The Brand Analysis Report identifies thewe will study what is at the foundation intangible expressions of your brand, from brand and story throughout all channels of organization’s foundation, brand make-up, gap between current integration and futureof your brand. what you look and feel like to communication. and how it has been integrated, we will goals, and provides recommendations for how you tell your story. explore future goals for the brand. adjustments to the enhancement, • Marketing management and communication • Mission Statement Tangibles • Advertising • Equity of your brand. • Vision Statement • Positioning • PUBLIC RELATIONS • Image • Position Statement - Target Market (Deliverable) • Events • Personality • Core Values - Value Proposition - Key Messages • Promotions • Structure • Culture - Key Differentiators • INTERNAL • Growing Target Market • Brand Extensions • Brand Elements • Positioning - Name - Logos - Tag line - Color palette - Graphics - Fonts Intangibles • Personality - Associations - Characteristics • Brand Affinity - Loyalty - Awareness - Recognition goadrenalin.com II 13
    • Adrenalin Overview Creative Approach BRAND Brand XP TM – BuildOnce we have a solid strategic foundation, we can create the elements that will convey theessence of your brand to all of your audiences. We then ensure that we’ve achieved the goalsthrough testing. After all elements have been established, we show you how to use andprotect your brand for maximum impact. 1  BRAND development + 2 TESTING  BRAND = 3  BRAND STANDARDS GUIDEBased on the Brand Analysis Report, Research using qualitative and quantitative A culmination of the organization’swe will address any applicable changes methods to measure if the new elements foundation, brand elements, andto your brand foundation, elements, convey the desired essence of the brand. personality provide the necessary toolsand personality. and direction to tell the story while Positioning protecting the integrity of the brand. foundation • Target Market (Deliverable) • Mission Statement • Value Proposition • Vision Statement • Key Message Brand Standards Guide • Position Statement • Key Differentiators • Organization foundation description • Core Values • logo usage guide • Culture •  ollateral development guidelines C Brand Elements • MessagE STYLE • Name • Identity usage • Logos •  ersonality trait guidelines P • Tagline • Graphics • Color palette • Fonts • Graphics • Slogan • Fonts • Tagline Brand Personality • creed • Message style • Slogan • Creed • Communication traits goadrenalin.com II 14
    • Creative Approach BRAND XP TM – ConveyIn today’s crowded media environment, it’s more complicated than ever to make sure thatyour message is heard by the right people at the right time. At Adrenalin, we put just as mucheffort into delivering your message as we put into developing it. 1  Laying the Campaign Foundation + 2 ConceptsCampaign  Creative Development + 3 STANDARDS Guide  Campaign = 4 campaign  ExecuteWith a thorough understanding of your Matching the foundation of the campaign After we have reached consensus on a Once the various communication vehiclesorganization’s past marketing suc- with effective creative, we will develop creative direction, a guide is created that are assessed and selected, media buys arecesses and challenges, we will integrate the look and feel of a campaign with the outlines all of the unique elements, and the made and a schedule is set for the run ofour knowledge of marketing and identify objective of identifying and reaching rules to follow, specific to the campaign. the campaign, we get to work on thean approach for a campaign that focuses on measurable goals for your (Optional Deliverable) execution of the campaign.closing your Brand Gap. branding efforts. (Deliverable) Campaign Usage Guide Develop Measurable Present VIDEAS Traditional advertising Campaign Goals • CAMPAIGN logo usage guide • Awareness Research/ testing •  ollateral development guidelines C • TV, Radio, Outdoor, Print • Revenue Modify/Refine/Integrate • MessagE STYLE Print collateral • Internal Culture campaign into creative •  ersonality trait guidelines P •  orporate ID, Brochures, C • Photo treatments Post cards Determine integration • Graphics and reach of brand Public Relations throughout campaign • Fonts • composition Promotions • Third Party • Slogan • Guerrilla Marketing • Community Relations • Public Relations • Tagline Social Media • Advertising • creed • Networks, Blogs, Groups • Social Media Virtual • Web sites, E-Newsletters, Online advertising, Mobile Internal Communications •  emos, Print/electronic M newsletters, Handbooks goadrenalin.com II 15
    • Case Studies Bandimere SpeedwayWHO: Bandimere Speedway, a 52 year-old family-operated drag racing track located near Denver, CO. Goals Set: “Racing vehicles down the 1. Relevant quarter mile at speeds over 300NEED: Although the marketing staff at Bandimere was currently active on the Internet and some social media spaces, they were not following a 2. Approachablestrategy nor did they set specific goals to obtain through their efforts. Their true need was a comprehensive internet and social media strategy to miles per hour takes a team of 3. Accessiblebecome relevant, approachable and accessible to all drag racing fans, potential fans and corporate partners. skilled and educated individual Situational Analysis: all working together to makeAPPROACH: Adhering to the Brand XP process, Adrenalin began by analyzing Bandimere’s current online branding situation. Considerations were • Bandimere.com sure that maximum horsepowermade in regards to the amount of time and effort that was afforded each of the platforms previously set up. During this phase Adrenalin also worked • Facebook is achieved to compete at thealongside Bandimere to determine achievable goals for the current and upcoming seasons to base the measurements of success for the strategic • MySpace highest level. The brand expan-Internet and social media plan. • Twitter • E-Mail Marketing sion team at Adrenalin workingBOTTOM LINE: Adrenalin made specific recommendations that could make an initial splash and build momentum throughout the remaining events • Texting Club closely with our marketing staffof the 2010 season. After just 15 short weeks of strategic use of web based assets, Bandimere Speedway was able to accomplish quite a bit and • Digg has provided that same horse- • Del.icio.us power to our internet and socialshowed increased traffic, interaction and participation numbers on nearly all of the Internet and social media platforms which they were involved. • Flickr media marketing. Through • YouTube ChannelKey differences and findings: partnership with Adrenalin we• ncreased Web Site Marketing Effectiveness: An independent third-party website grader program from hubspot.com rated the overall marketing I Tactics Set: have not only achieved measur- effectiveness of Bandimere.com in the 74th percentile on May 19, 2010, just a few short weeks before Adrenalin made recommendations for some • Domain(s) able results, but have developed changes. As of August 27, 2010 the grade increased to the 86th percentile. • Splash Page Look/Functionality strategies and goals to continue  Number of Google Indexed pages increased by 84% - • Conversion Forms our success.” • URL & Page Naming - What this means: As Google web crawlers index page content, there are now 143 more pages on Bandimere.com that are being  • Photo Management searched. Google automatically scans for key words on each site that are now searchable, resulting in search engine optimization on an • E-Mail Marketing John Bandimere organic level within the site. • Banner Advertising General Manager - Inbound links increased 275% • In-Bound Link Management Bandimere Speedway - Del.icio.us bookmarks now found on search results •  ocial Media Management S - Bandimere.com Traffic Rank increased from the top 5.245% of sites to the top 2.03% of all web sites* & Content •  ecommended Tools for Time Efficiency R• Social Media Sites show increased participation numbers: & Measurement - Facebook “likes” up 17% from July 1, 2010 to August 30, 2010 - Twitter followers up 23% - organically grown without auto-follow programs Measures Set: - YouTube Channel views up 59% of the “BandimereSpeedway” channel •  andimere.com conversion tracking B - YouTube video views up 34% • ncreased interaction through social I media sites •  re-event ticket sales increase for major P events in 2010 & 2011 goadrenalin.com III 16
    • Case Studies Arapahoe BasinWHO: Arapahoe Basin Ski Area, a Colorado ski area. “Last season, Adrenalin played a significant role in making ARAPAhoE BASINNEED: After helping to successfully brand and market Arapahoe Basin’s addition of Montezuma SKI THE SNowSPoRTS ANdBowl during the 2007-08 ski season, A-Basin needed continued support in establishing them- the launch of Montezuma LEGEND RENTAL gUIdEselves as an easily accessible, family friendly yet challenging, affordable way to ski Colorado. Bowl a tremendous success. Outdoor Billboard Due to their creativity, experi- RENTAL EQUIPMENT • Print advertisements • Pass design ence and the impressive impact 134 99 Adult/Child Ski and Snowboard Packages $ Get your equipment slopeside. Our Rental Shop offers a great selection of ski and snowboard gear for all ages, including helmets. • Television advertisements • Web site design they made in the marketplace Take advantage of our demo packages and try this year’s latest gear from Rossignol, Volkl, K2 and Nordica. Base n’ Edge Tuneshop • Outdoor advertisements • Web site advertisements last year, this season we asked A-Basin brings you state-of-the-art Montana tuning equipment in the THE LEGEND Base n’ Edge Tuning and Repair Shop, conveniently located slopeside, LEGEND THE LEGEND THE LEGEND downstairs from the rental shop. • On Mountain advertising • POS signage D THE LEGEND THE LEGEND THE Seasonal Lockers 3 sin Adrenalin to THE LEGEND THE LEGEND THE LEGEND spearhead the THE LEGEND THE LEGEND THE LEGEN Rent a locker in the Winter Sports Building for the 2011–12 season. Contact us at 888-ARAPAHOE for more information. • Brochures and trail map • Shuttle bus graphics entire ski area marketingAPPROACH: Adrenalin and Arapahoe Basin rolled with the success of the 2007-08 Montezuma campaign.”Bowl campaign, integrating specific creative elements to establish a new look and feel while THE LEGEND THE LEGEND THE LEGEND THE LEGEND THE LEGEND THE LEGEN ArApAhoe BA THE LEGEND THE LEGEND THE LEGEND FSC Placeholder THE LEGEND THE LEGEND THE LEGENDemphasizing what sets A-Basin apart from other ski resorts in Summit County. Leigh Hierholzer PEPSI_H1_4C_NB Lift tickets Director of Marketing and Communications, BrochuresExtensive market and consumer research revealed that A-Basin was generally thought of as a Arapahoe Basin Ski Arealocal’s only mountain. One of expert terrain, and unlike most other resorts in terms of limitedlodging for destination skiers. Adrenalin and A-Basin worked to cultivate perceptions highlighting you ’ll love our dispositionthe mountain’s terrain expansion with the addition of Montezuma Bowl in 2007, length of season Save up to 39% » Fully tranSFerable Enjoy Arapahoe Basin, located 68 miles from Denver, for less than $45 a day. And with last(the longest in CO), accessibility to and from Denver, diverse terrain, affordable daily lift tickets year’s addition of Black Mountain Express high-speed quad chairlift you’ll get to our groomed runs, bowls, chutes and glades in less than three minutes. That’s half the time it took in the past. Use all three lift tickets yourself or share them with friends.and season passes, additional parking and shuttle services as well as new structural additions. To purchase: please take this package to the register and exchange it for the quantity of tickets you wish to purchase. Do not remove this package from the store.Through mediums including the redesign and creation of A-Basin’s new Web site, TV, radio, print This package contains no tickets and is not valid for Arapahoe Basin Admission. experience the legend » Arapahoe Basin voted This package contains no tickets and is not valid for Arapahoe Basin Admission. Reader Resort Survey 2012 » Top Ten LEGEND THE LEGEND in “Character” Valid for the 2011-12 season. No black out dates. Lift ticket is valid at Arapahoe Basin only. the best of the best by SKI Magazine readers D THE LEGEND THE LEGEND THE Void if reproduced or restricted by law. Resale of lift ticket is unlawful. ©2011 Arapahoe Basin. All rights reserved.and outdoor advertising as well as on-mountain signage, the 2008-09 campaign has begun to LEGEND THE LEGEND THE LEGEND THE LEGEND THE LEGEND THE LEGENsaturate the market. The consistency of all materials within the campaign has helped to give THE LEGEND THE LEGEND THE 888.ARAPAHOE ARAPAHOEBASIN.COMA-Basin more of a polished look while maintaining focus on the history and preserving the attitude Special Promotion Material Print Advertisementsof the mountain.BOTTOM LINE: Arapahoe Basin received tremendous feedback regarding the success of the2007-08 Montezuma Bowl campaign. As the relationship between A-Basin and Adrenalin contin-ues to grow, along with the circulation and acceptance of the 2008-09 campaign, success will bemeasured in overall financial goals, feedback from customers, Web site traffic as well as increasedvisitors to the mountain. In January 2009, Arapahoe Basin experienced its best revenue day inover 40 years. The mountain was also named among the Top 5 Telemark Ski Mountainsin Colorado. Website goadrenalin.com III 17
    • Case Studies LOS ANGELES KINGSWHO: National Hockey League (NHL) Club “The Adrenalin team has NATIONAL HOCKEY LEAGUE proven themselves as aNEED: Strategically coordinate a multi-tier brand evaluation in order to help the Los Angeles The Time Is Now OFFICIAL 2012Kings stand out in an over-saturated market by establishing themselves as a result-driven valuable part of the GUIDE &organization focused on their fans, community, corporate partners and players. RECORD “We picked the perfect LA Kings season—it’s their best chance LA Kings’ team, we to win the Stanley Cup since Wayne Gretzky’s heydey” mike richards #10 espN/Grantland.com, Bill simmons Olympic GOld medalist BOOK & Nhl all-star • Brand Standards Guide • Season Ticket Collateral look forward to continuing Outdoor Billboard 10 MIKE RICHARDS • Print advertisements • Web site branding elements • Television advertisements • Digital advertisements the relationship with • Outdoor advertisements • POS signage Adrenalin and the Enhance your lifestyle with a • In-arena advertising • Brochures and sales materials Crown Club membership results they create.” • Ticket design LOS ANGELES KINGS HOcKEy cLub STAPLES center, 1111 South Figueroa Street, Los Angeles, cA 90015 23 DUSTIN BROWN 32 JONATHAN QUICK BrochuresAPPROACH: Adrenalin and the LA Kings got to work analyzing all aspects of the brand. Chris McGowen Chief Operating OfficerUtilizing fan based focus groups, internal personnel interviews with staff, players and upper Los Angeles Kings Hockey Clubmanagement, researching the Los Angeles consumer and studying past and current marketingstrategies throughout the NHL market. Extensive research revealed that although the LA Kingsbrand is embraced by loyal fans, it’s lost in the LA market. By establishing a set foundation, Media GuideAdrenalin helped the LA Kings executive leadership define their Core Values, as well as createmeaningful, lasting Mission and Vision statements. Once the LA Kings as an organization haddirection, the creation of a new marketing campaign to change the team’s perception in the Season Ticket Designmarket was clear. Pride=Passion=Power was developed in an effort to emotionally engage theteam’s true believers... the fans. The campaign suggests that all members of the LA Kings team(including their fans) represent the mental (Pride), emotional (Passion) and physical (Power)necessary to achieve success in the NHL. 2011/2012BOTTOM LINE: As the relationship between the LA Kings and Adrenalin continues to grow, the STUDENTimpact of not only the Pride=Passion=Power campaign, but the entire evaluation and branding ofthe organization as a whole will come to fruition. In the short time since the campaigns’ develop- NighTS 17ment, Pride=Passion=Power has been widely adopted by fans, media and corporate partners. The starting at $success of the campaign is already taking shape, with a 200% increase in season ticket holders ($34.50 value)(year-over-year from 2008-9 to 2011-12 seasons) and overall attendance at all LA Kings gameson the rise as well. (group Tickets start at $14) for a full schedule or t0 purchase tickets Visit WWW.lakings.coM/student Brand Style Guide Season Ticket Design goadrenalin.com III 18
    • Case Studies DENVER BRONCOSWHO: National Football League (NFL) team. “We chose AdrenalinNEED: Develop a method to maintain the brand value and current position of the Denver Broncos because they take a trulywithout relying on the on-field success. comprehensive approach toAPPROACH: Utilizing the passion of Broncos fans, Adrenalin developed a fan-centric extensionof the Broncos brand; “Broncos Country.” Our Brand building sports brands...Expansion process determined the following steps: Adrenalin has succeeded in 1. Analyze the current position of the Broncos in the region. designing a campaign that Logo Outdoor Billboards 2.  etermine the appropriate method through which the organization would have great D enables each of our results within a set budget. constituencies – fans, 3. Build the idea of “Broncos Country” through capturing and expressing a prevailing  attitude that was already in existence. Executed through simple partners and the team statements and a matter-of-fact tone that was incontestable within the itself – to feel at home in Denver market. Broncos Country.” 4.  reate an entire campaign image and messaging with related accompanying brand C standards guide for Broncos’ corporate partners to use in their Steve Harbula marketing efforts. Deliverables included: Director of Marketing • Logo design Denver Broncos • Brand standards guide • Television advertisement creative direction • Outdoor advertisements • Development of “Broncos Country” creedBOTTOM LINE: The campaign’s launch was immediately accepted and appreciated by the fans,as it was woven into almost all elements of the team’s marketing efforts, including everythingfrom advertising, corporate marketing activation, to game presentation. Further, the grass rootsaspect of the campaign has enabled Broncos fans everywhere to participate at multiple levels ina viral fashion. Outdoor Flag Banners Outdoor Bus Stops Outdoor Bus goadrenalin.com III 19
    • Case Studies DAZBOG COFFEEWHO: Twelve-year old, regional coffee company in Denver, CO “...Adrenalin knows how toNEED: Complete Brand Development for a start-up company launched in 1997 in a highly build brands and marketingcompetitive industry: strategies that drive revenue. • Position • Merchandise design Adrenalin is a valued • Name • Web site design DAZBOG partner and Logo • Logo • Advertising creative • Brand standards guide • Package design its services will directly • Vehicle graphics • Public relations support the success of • POS signage • Store graphics our franchisees.” Outdoor BillboardAPPROACH: Adrenalin developed a brand that separated DAZBOG from the competition. In a Anatoly (Tony) Yuffacoffee industry of comfortable and whimsical themes, we introduced DAZBOG as a strong coffee Chief Executive Officerbrand with an intriguing story that sparks curiosity amongst coffee drinkers: World Grown Russian DAZBOG COFFEE COMPANYRoasted Coffee™. The approach included: 1.  reating an image that illustrated the unique story of the owners, Anatoly and Leonid C Yuffa, two brothers who fled Russia to embark on the American Dream. 2.  eveloping a truly unique brand standards package that unified the D image across all media. 3. Execution of the story throughout all customer interaction.BOTTOM LINE: DAZBOG is a sustainable brand that has been built into a great American Vehicle Graphicssuccess story. 1. Approaching 13 years as a successful coffee roaster and franchise operation. 2. Over 25 locations in Colorado, California and Arizona. 3. Franchise area operations have been sold across the country. 4.  AZBOG Coffee is now ranked among the top 3 brands sold in King Soopers D locations throughout Colorado. 5.  hosen to be featured in a Paramount Pictures feature film, “Imagine That” C starring Eddie Murphy. Package Design Posters goadrenalin.com III 20
    • Case Studies USA TRIATHLONWHO: The National Governing Body (NGB) for triathlon in the United States. “USA Triathlon underwentNEED: An overall USAT brand platform that unifies various internal departments and multiple a significant overhaul to itsagendas to maximize marketing resources and triathlon participation. branding campaign a few years ago. It would not haveAPPROACH: After conducting numerous internal brand exploratory sessions, USAT andAdrenalin honed into the critical brand elements that collectively make for an ongoing, consistent been nearly as successfulcampaign. Further, a set of processes have been established to prevent departmental deviation without Adrenalin leadingfrom the brand. Key elements of our efforts included: the way for us. Not only have •  evelop a truly unique branding platform that unified the unique position of USAT and D their dedicated membership across all media. they designed new logos but •  xecute the story throughout all customer interaction - in-event, print, outdoor, online. E they have created script for •  reate a stronger internal process for all departments to filter their projects through, C advertising and supported a thereby creating a consistent look and messaging for all events and efforts. plan that includes a myriadBOTTOM LINE: USAT now has an effective and cost-efficient “palette” of marketing tools to of design elements that haveconsistently convey one message across all USAT marketing initiatives. hit the multi-sport world by 1.  hrough five years of working with Adrenalin, USAT grew in membership from 50,000 to T storm. Adrenalin has been well over 90,000. Logos a significant part of USA 2.  embership retention percentage among the highest it ever had been in the history of M the organization. Triathlon’s growth over the 3.  SAT was able to bring their creative in-house by using the palette and processes U past decade.” developed by Adrenalin. Tim Yount Senior Vice President, Marketing and Communications USA Triathlon Print Ads Publications goadrenalin.com III 21
    • Portfolio Brand Standard GuidesNational Ski Patrol Pactimo Nike Harris Corporation Brand • Brand implementation principles Usage • the five metrics of a strong Brand gUide • three touch points of a Brand H A R R I S C O R P O R AT I O N S P O R T S & L I v e e v e N T S S TA N dA R dS 2 0 11 b R A N d NIKE BASKETBALL GLOBAL GRASSROOTS PLAN BRAND STYLE GUIDE 2011 Copyright ©2011 paCtimo. all rights reserved paCtimo | style gUide GLOBAL GRASSROOTS PLAN 4 LOGO, bYLINe, ANd FONT USAGe Brand elements i what is a Brand BRAND STYLE GUIDE oBjEcTIvES: one Brand implementation TEXTURE AND COLOR Standard Logo name NSP Red • Brand implementation INTRoDUcTIoN 1. implement and maintain principles The five metrics December 2011 Preferred usage and consistency are essential when • Stimulating PanTOne 186 CMYK 0, 100, 81, 4 principles a cohesive and consistent of a strong brand • the five metrics graphic identity for pactimo. the three touch What is a Brand NSP is referenced in all communications. This method • Passionate rgB 227,24,55 Dear Pactimians, OveRvIew heX e31837 of a strong Brand points of a brand of branding is consistent with the standard rules and 2. provide a set of messaging • Exciting • three touch points you are part of a group of dynamic people who share a passion and commitment practices outlined in this document. Please adhere to of a Brand and graphical standards that The Harris Sports & Live Events logo features The Harris Sports & Live Events logo is provided in several file formats on the these guidelines when referencing the organization. to custom-tailor the pactimo biking, running and triathlon experience. will enable pactimo to: a dynamic red “A”integrated into the name Branding Website. • National Ski Patrol; or Collectively, we have the power to optimize the pactimo brand by sharing a clear and “Harris.” This forms a single, distinctive mark ii national ski consistent understanding of pactimo. our brand is more than our name or logo. it’s who NSP Blue patrol overview • Generate greater brand that is both cohesive and memorable. As the • National Ski Patrol Systems, Inc. PanTOne 294 we are and what we do. it’s our most valuable asset. it’s valuable because it stands for awareness and a strong • Energetic so much more than the products we sell. our brand is our promise and it must be leveraged Harris logo will be used extensively in the CMYK 100, 58, 0, 21 • vision statement association to a clearly It is acceptable to use the acronym “NSP” in rgB 0, 85, 150 in everything we do. By acting as one, we will be a stronger, more successful team identification of the Corporation, it is • Vibrant • mission statement defined set of corporate communication materials when it follows the full heX 005596 going forward. important that the mark be used properly • history brand identifiers. spelling of the name options as shown above. • Electric and consistently. • core values This Style Guide identifies our attributes and values, and it defines our unique differences. it gives parameters for building the pactimo brand as we share our story with the world. • Differentiate the Pactimo brand personality from vision .TEXTURE .TEXTURE colors great care has been taken during the creation of this guide to provide you with an NSP White iii Brand platform competitors. tWo mission PRIMARY PRIMARY A specific color scheme helps give an organization a appropriate degree of creative license to apply individual design solutions while still Court Texture Court Texture position unique personality and make it stand out, both on the • Pure CMYK 0, 0, 0, 0 • positioning “playing” within the defined boundaries of the program. rgB 255, 255, 255 promise mountain and in the minds of employees and partners. • Clean heX FFFFFF • target market Join me in making pactimo the most powerful brand in biking, running and triathlon apparel. paCtimo’s Brand personality While some colors reflect a certain geographical • value proposition • Airy support connection (i.e. red, white and blue), others are used • Brand personality for their more cultural influences. messages main thought • Glistening to communicate • taglines In the NSP’s case, yellow and black are additional colors pactimo in: that represent significance for NSP and the industry 100 words that we serve. Next to the color names, you’ll find some NSP Yellow iv Brand elements Frank l. Kim 50 words of the thinking behind these selections, as well as the Ceo, pactimo 25 words formal specifications for all usage of these colors. • Cheerful PanTOne 116 CMYK 0, 16, 100, 0 • name • Energizing rgB 255, 210, 0 • colors heX FF0200 • logos • Friendly • fonts • policies and logos .COLOR .COLOR procedures three logo PRIMARY PRIMARY • divisions, patrols application— NSP Black Custom design c15m86y100k4 Pantone Black and patrollers • Strong CMYK 0, 0, 0, 100 logo use guidelines logo c0m13y49k98 application— Brand elements rgB 0, 0, 0 • Classic heX 000000 designer gallery Fonts • Sophisticated tagline • Powerful Colors national ski patrol photography 133 s. Van gordon street, suite 100 samples Pantone Matching System (PMS) is a registered trademark of PANTONE®, Inc. Lakewood, CO 80228-1703 Phone: 303.988.1111 Fax: 303.988.3005 www.nsp.org ©2011 national ski Patrol H A R R I S C O R P O R AT I O N | S P O R T S & L I v e e v e N T S S TA N d A R d S | 2 0 11 b R A N d 2 7 1 2 paCtimo | tWo GLOBAL GRASSROOTS PLAN 7 LOGO ANd FONT USAGe Brand elements i what is a Brand pRomISE one Brand implementation VERTICAL EXTENDED LAYOUT Font Standards logos continued TradeMarK idenTiFier • Brand implementation pAcTImo’S BRAND pactimo promises to tailor the principles The five metrics December 2011 To signify that the NSP is a registered trademark, the principles bike/run/triathlon apparel of a strong brand PrOPer Use OF The nsP PriMarY LOgO ® should remain in the same relative position and size • the five metrics experience. We are dynamic… the three touch .MUST HAVES What is a Brand A. OveRvIew The NSP Primary logo should be used in all forms of as shown below. of a strong Brand vISIoN our people, products and designs points of a brand F. communication. It is the main identifier of the NSP and • three touch points to become a company of impaCt: are always moving. B. _Nike logo must always appear unobstructed in upper left the most recognizable logo in the family of logos. of a Brand _Curved court stripe cannot touch copy Type is an integral part of the Harris Sports Frutiger Black Italic • Impact our customers to build TRUST AND LOYALTY. C. & Live Events identity. Several type faces are pERSoNALITY ELITE aCCePTed COLOr VersiOns national ski _Copy is all caps specified in this guide. For marketing and abcdefghijklmnopqrstuvwxyz The NSP logo can be reproduced in one color, either ii • Impact our staff to build PASSION. Pactimo reflects its group of patrol overview _All letters in event title are the same font and size advertising it is important to use the indicated ABCDEFGHIJKLMNOPQRSTUVWXYZ solid black or NSP Blue; or in two colors—NSP Blue confident, clever, fun, real and YOUTH • Impact society through helping others to CHANGE LIVES. _All letters in location and date are the same font and size font(s). and NSP Red. • vision statement honest people. We tailor the MiniMUM siZe • mission statement purchasing experience and provide _When used in conjunction with event copy, location copy is 40% smaller Frutiger Light Italic • Impact our industry to become an INDUSTRY LEADER. G. than event location • history BASK To maintain the integrity of the logo’s appearance, do dynamic designs that impact people. Harris Standard Fonts abcdefghijklmnopqrstuvwxyz not reproduce the logo smaller than the .375” width • core values _ Use a period between month and days, a dash between consecutive days, indicated below. mISSIoN and a period between days and year Frutiger Black Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ SUppoRT vision ETBALL _ Choose orange or black signage for your event but never a combination of both – The first word in headlines .375” iii Brand platform • Pactimo’s external mission is to profitably and consistently provide an excellent customer the support behind the pactimo tWo mission – Long titles and/or titles with marks Frutiger Light experience—from the customer’s point of view. brand gives us the strength to be position _Event title must never exceed 5 lines or be less than 2 lines of copy and special characters. LEAGUE nsP_pri_bw nsP_pri_294 nsP_pri_c • positioning different, relevant and powerful. promise _Do not hyphenate any copy • Pactimo’s internal mission is to provide an excellent working experience by treating every abcdefghijklmnopqrstuvwxyz VertX_Orange_1 • target market since 2003, our Colorado-based paCtimo’s Brand employee with respect and by enhancing each employee’s development. personality CLear sPaCe • value proposition company has delivered millions Frutiger Light Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ PrinTing On a darK BaCKgrOUnd To ensure no graphic element or typography crowds The NSP logo has a white background field on which • Brand personality • Pactimo’s social mission is to advocate for children, education, and health through of dynamically designed, tailored support D. .SPACING RULES – Headline copy for all but the first the logo and reduces legibility, always allow for the messages main thought word (see above rule) the logo prints in its positive version. Shown below contribution and participation. garments to thousands of satisfied to communicate A. Copy and call out are flush left to the Nike swoosh with a left margin Substitute for Frutiger: proper amount of clear space around the logo. are the only accepted uses of the NSP logo on a dark • taglines repeat customers. By leveraging new technologies on a regular basis, pactimo in: HAMPTON equal to the thickness of the court lines Frutiger Light: Arial 4.8.2011 X .5X background. On backgrounds of 50 percent or greater 100 words B. Nike logo is centered between the vertical and horizontal court lines and the top value of black, the reverse (_rv) versions should be used. iv Brand elements poSITIoN our staff of industry experts and 50 words and left edge of the of the layout – Stationery, business cards, abcdefghijklmnopqrstuvwxyz .5X pactimo is a Colorado based company that is changing the way technical performance apparel is business professionals has enjoyed communication materials, double-digit growth year after year. 25 words C. The space between the top of the event title and the bottom of the horizontal court advertising lockups, and body text ABCDEFGHIJKLMNOPQRSTUVWXYZ • name delivered to customers. shifting the industry and the way the active community buys their apparel line is equal to thickness of the court line • colors by offering updated styles and shipping fast and direct-to-consumer, pactimo is setting the next We offer international distribution for brochures and data sheets. STOP and consistently provide the fastest D. The space between the top of event location and the bottom of the horizontal court • logos trend in technical apparel design and distribution. delivery in the industry. line is equal to thickness of court line NOTE: For internal communications and • fonts • policies and tailored/dynamiC logos BLE When event location and date require 3 lines, the space between the of materials, Arial equivalents may be substituted UN procedures three logo the event date and the top of the callout is equal to the thickness of the BE PA .5X for Frutiger. Care must be taken to match the nsP_pri_bw_rv nsP_pri_294_rv nsP_pri_c_rv nsP_pri_c application— court line • divisions, patrols weights indicated. and patrollers Custom design .5X e. The space between the bottom of the callout and the bottom edge of the layout is logo use guidelines logo application— E. equal to the thickness of the curt line Brand elements designer gallery F. The space between the event logo and the top edge of the layout is equal to the Purchasing Fonts H. Fonts thickness of the curt line When possible, install and use open type font iBd distriBUtion ConsUmer direCt tagline G. The distance from the bottom left side of the event logo and the court line is equal formats (.otf). Open type fonts work on PC, Colors to the thickness of the court line Mac and the web. national ski patrol photography H. The space between the right side of any copy, the callout or event logos, and the 133 s. Van gordon street, suite 100 samples right edge of the layout is never less than the thickness of the court line Lakewood, CO 80228-1703 private laBel Phone: 303.988.1111 Fax: 303.988.3005 www.nsp.org ©2011 national ski Patrol non-tailored/non dynamiC H A R R I S C O R P O R AT I O N | S P O R T S & L I v e e v e N T S S TA N d A R d S | 2 0 11 b R A N d 6 9 1 5 paCtimo | three GLOBAL GRASSROOTS PLAN 9 STYLIzed “A” PROPeR USe Brand elements i what is a Brand AccEpTABLE LoGo one Brand implementation HORIZONTAL LAYOUT logos continued • Brand implementation pAcTImo’S BRAND AND woRDmARk principles The five metrics principles AppLIcATIoNS of a strong brand December 2011 inCOrreCT LOgO Usage • the five metrics the three touch .SPACING RULES What is a Brand Shown are examples of the most common mistakes of a strong Brand LoGo AppLIcATIoN—DESIGNER GALLERY points of a brand made when using the NSP Primary logo. Though not • three touch points pactimo is all about expressing oneself. you might say it’s at the core of what we A. The space between the bottom of the callout or any copy and the bottom edge of STOP shown, the same rules apply to the Retro and OEC logos of a Brand do. We’re as committed to allowing the artists in our designer gallery to express the layout is equal to the thickness of the court line Stylized “A” as an accent: when applicable. Horz_Orange_1 themselves through art as we are to our riders expressing themselves C. The space between the left side of any copy and the court line is equal to the n Should only be used by Marketing Communications or BLE national ski by what they wear. and while creative license is given, the following guidelines must be thickness of the court line authorized agencies ii UN patrol overview BE followed in protect the pactimo brand. PA The NSP logos are registered The NSP logos are a complete unit. Do C. The space between the top of any copy and the top edge of the layout is equal to trademarks; thus, it should never not use partial elements of the logo by • vision statement fig. d fig. e the thickness of the court line n Red—Preferred color (100%) appear without the ® in its specified themselves. • mission statement LoGo RULES SoLID LIGhT BAckGRoUND Modified PAC_vert_bw (logo) pAc_vert_c (logo) Modified PAC_word_bw(word) A. position. • history • Pactimo logo must be positioned on front of jersey at the top left chest pAc_word_bw (word) n Can be used as a watermark to accent the logo Sample use of stylized “A’ • core values (See figure a) – White—10% to 20% opacity vision B. – Black—10% to 20% opacity • Pactimo text must be positioned on the sleeve as shown (See figure a and b) HAMPTON C. iii Brand platform tWo mission Do not place the NSP logo over other • Pactimo logo must be positioned on back of jersey in one of the two locations position Usage Do not alter the background color graphics or backgrounds that hinder • positioning shown (See figure b) promise Horz_Orange_2 4.8.2011 of the logos. legibility. • target market n The “A” should never be used alone. It must be used in paCtimo’s Brand personality • value proposition • Pactimo logo must be positioned on right front and left rear of shorts/bibs as conjunction with, and emphasize the official Harris logo. shown (See figure c) support • Brand personality fig. f fig. g messages SoLID DARk BAckGRoUND pAc_vert_bw_rv_2 (logo) main thought pAc_word_bw_rv_2 (word) to communicate n The “A” should be used as an accent—not as the main focus. • taglines • Pactimo logo and text must be used in their true colors in at least one location pAc_vert_c_rv (logo) pAc_word_rv (word) (See figure a, b, c) pactimo in: 100 words n Any portion of the “A” can be used, as long as it is apparent that Do not alter the black and white Do not use the “old” version of the logo • Pactimo logo and text colors can be alterered to match the colors used in the elements in the bw version of the logos. iv Brand elements 50 words the “A” is a stylized representation of the logo. with the yellow cross. design (See figure e) 25 words • name n The “A” must retain its original shape and appear upright. • colors • Outlined versions of the Pactimo logo are available (See figure g) ELITE Do not distort. • logos • Pactimo text style and colors can altered and used as a part of the design but YOUTH Preferred use of “A” Optional use of “A” Horz_Orange_3 • fonts Do not vary the colors or the • policies and 60% of the logo and text must be visible (See figure i) logos BASK ETBALL fig. h fig. i Do not print the NSP logo without procedures BUSY BAckGRoUND ALTERED TExT three logo arrangement of colors specified using the white background as part pAc_vert_c_2 (logo) application— • divisions, patrols for the NSP logos. of the logo. and patrollers logo use guidelines fig. a fig. b fig. c pAc_word_bw_2 (word) Custom design logo LEAGUE application— Brand elements designer gallery In side In side Fonts tagline Colors STOP Out side Out side national ski patrol photography Horz_Orange_4 133 s. Van gordon street, suite 100 samples BLE Lakewood, CO 80228-1703 UN BE PA Phone: 303.988.1111 Fax: 303.988.3005 www.nsp.org ©2011 national ski Patrol H A R R I S C O R P O R AT I O N | S P O R T S & L I v e e v e N T S S TA N d A R d S | 2 0 11 b R A N d 7 11 1 12 goadrenalin.com IV 22
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    • PortfolioPACKAGE DESIGN • Ideal for Use Under Stationary Bikes, Treadmills and Step Machines • Protects Floors and Carpeting from Heavy Exercise Equipment • Durable, Lightweight PVC Material E x E r c i s E A c c E s s o r i E s FLOOR MAT E x E r c i s E M A c H i N E Encode: 074345711761 PU MAG 100 NBAR .0130 BWA -0.0025 EMFMP EMFMP FAn s E E x E r csi s o r i E s 30 inches X 72 Inches ©1997 PRO-FORM® AccE FitnEss PRO-FORM® is a registered trademark of Icon Health & Fitness, Inc. 0 74345 71176 1 1500 South 1000 West, Logan, UT 84321 FAn • Ideal for Use Under Stationary Bikes, Treadmills FitnEss ExErcis E AccEsso riEs FitnEss and Step Machines es Bracket Attach • Protects Floors and Carpeting to any Bar on FAn se Your Exerci s E x E r csi s o r i E s E from Heavy Exercise Equipment o r i E s ccEss Equipment E A AccE ExErcis FitnEss e equip- FitnEss • Durable, Lightweight PVC Material able s to any bar0 on your exercis into any s. Plugs Fully Adjust 0 ® Fitness Fan attache 360 degree motor. E x E r c i s E A c c E s s o r i E s Rotating 360 WESlo ment and is full adjusta ble, rotating d by a two speed step- is powere bikes and stair FLOOR MAT socket and stationery 120 volt wallfit on all treadmills, FAn E x E r c i s E M A c H i N E FAn Designed to your hot! Plugs into any you cool when pers. Keeps ® Fitness Fan 120 Volt Wall quality WESlo these other ®. attaches to any bar on Socket Look for from WESLO e equip- products your exercis es to is full adjust- Bracket Attach Your ills, ment and 0 any Bar on ent For all Treadm g 360 Bikes able, rotatin Exercise Equipm Stationery Plugs into rs degrees. and Stair Steppe 30 inches X 72 Inches volt wall able any 120 d Fully Adjust 0 is powere socket and Rotating 360 ed to fit on ® Exercise motor. Design The WESLO Rack. by a two speed and stair Settings ery bikes ® Water Reading ills, station Two Speed The WESLO Holder. all treadm BWA -0.0025 cool when your hot! Bottle with Keeps you PU.0130 steppers. RRW NBAR Encode: 074345712515 MAG 100 any 120 Voltt Plugs into Contents: and Bracket Mount Wall Socke Fitness Fan s E FANW For all Treadm ills, E x E r csi s o r i E s Stationery Bikes rs AccE and Stair Steppe 5 0 74345 71251 ® Inc. & Fitness, ©1997 WESLO of Icon Health trademark ® is a registered 84321 WESLO Logan, UT 1000 West, 1500 South sKin sUppo instrUctions/MoDe D’eMpLoi TAILLE UNIVERSELLE/ eX sKin sUppo UNIVERSAL fIT eX rt FL neoprene eLBoW sUpport/ Position elbow on the seam of support securing the top velcro closure. Then rt FL ag sUpport en nÉoprÈne poUr coUDe secure the bottom closure for a proper fit. Check to see that the open crease M py n et a her ic t (elbow bent) is centered at bend. Apply velcro magnetic pouches to opposite Clinical Tests Have Shown sides of elbow support. For best results, place pouches over injured area./Placer ag M py Magnetic Therapy Creates DC le coude sur la couture du support et fixer l’attache velcro supérieure. Puis fixer n et a Currents Which Easily Penetrate ic t h e r l’attache inférieure de façon à obtenir un ajustement adéquat. S’assurer que le Skin To/Des tests cliniques ont pli soit centré sur le pli du coude. Appliquer les pochettes velcro magnétiques sur les démontré que la thérapie mag- extrémités opposées du support pour coude. Pour de meilleurs résultats, placer les nétique crée des courants con- pochettes sur la région atteinte. tinus qui pénétrent facilement la peau de façon à/: Washing instrUctions/ AnkleSupport • Increase Blood Flow & Oxygen Supply instrUctions De LaVage Other Augmenter la circulation sanguine & l’apport d’oxygène s FlexSkin Remove magnetic pouches. Machine wash in cold water. Air dry. Do not machine port • Ease Pain Without Any Side Effects dry./Enlever les pochettes magnétiques. Laver à la machine à l’eau froide. Sécher Products AnkleSup Soulager la douleur sans provoquer d’effets secondaires • Speed the Natural Healing Process à l’air. Ne pas sécher à la machine. caUtion/at tention Superior Quality neoprene with Velcro® closures Include If you’ve had a strain or a sprain; if your aches Accélérer le processus naturel de guérison and pains are the result of the physical demands Flexskin Magnetic Therapy Supports should never be placed directly over an open that you’ve put your body through over time; Flexskin Magnetic Therapy Supports provide therapeutic relief wound or transdermal drug delivery patches. Magnetics should never be used by or maybe your problems stem from repetitive motion tasks. Whatever the case may be, to from chronic pain without limiting daily activities. They keep individuals using pacemakers or insulin pumps. Not recommended for use during keep your body parts flexible, you must care for joints and muscles warm, flexible and supported with or without the first trimester of pregnancy. Keep all electronic devices at a distance when using them...blanketing those areas with neoprene, as magnetic therapy. They may become damaged and alter the strength of the well as providing the proper amount of support is magnets in place./Les supports Flexskins à thérapie magnétique the best way to start...FlexSkins is the answer! magnetic field./Les supports Flexskins à thérapie magnétique ne devraient jamais One flexible support fits every body. offrent un soulagement thérapeutique à la douleur chronique sans Instructions: Place heel into support opening Wrist Support Elbow Support être placés directement sur une blessure ouverte ou sur des timbres transdermiques. Supports your wrist Padding provides nuire à vos activités quotidiennes. Ils procurent aux articula- Les dispositifs magnétiques ne devraient jamais être utilisés par des personnes making sure that seam with FlexSkins label runs without obstructing extra protection with up the back of the ankle. Then secure the top your hand. full support. tions et aux muscles chaleur, flexibilité et support avec ou sans ayant un pacemaker ou qui se servent de pompes à insuline. Non recommandés closure of the support to ensure proper les aimants. placement and fit. Next, secure the bottom durant le premier trimestre d’une grossesse. Garder tous les dispositifs électroniques closure over the top of the foot and customize to Each package contains one unifit neoprene support with two à distance lorsque vous utilisez la thérapie magnétique afin d’éviter de les endom- mager et de réduire la puissance du champ magnétique. Magnetic therapy the proper amount of support. Important: This product is not intended to replace medical advice or treatment. If your pain removable velcro magnetic pouches. Each pouch contains FSM2 thÉrapie MagnÉtiQUe is severe or persistent, see a health specialist. Washing Instructions: Machine wash in cold water. Air dry. Do not machine dry. Knee Support Thigh Support two magnets./Chaque embal- Padding provides Provides Neoprene Elbow Support Fits All Manufactured for Health Care Industries, Inc. lage contient un support en extra protection with non-restrictive One Size ducts full support. flexible support. an authorized licensee of Spalding Canada néopréne ainsi que deux pochettes velcro magnétiques Fabriqué aux États-Unis/Made in America Support en Néoprène Pour ® Great Pro for the ily détachables Chaque pochette contient deux aimants Coude 4SSEASN Entire Fam WITH ED cRAFT PR IDE In TM Made In America U .S. A . in suPP XsK s Specialist LE o ©Weidercare ts Medicine GREAT ON F rt Made in U.S.A. Division of IcOn ED WITH nEoPrEnE Wrist suPPort/su Health & Fitness, Inc. The Spor THE GRASS, cRAFT PR PPort En nÉoPrÈnE Pour M gn IDE P y a E ti c t h E ra PoignEt instruc tions/M Clinical Tests Have Shown Wrap support around oDE D’EMPLo i In TM U .S . A BETTER . Which Easily Penetrate Magnetic Therapy Creates DC Currents wrist, then secure velcro thérapie magnétique Skin To/Des tests cliniques ont démontré fit. Apply velcro magnetic closure for WHEN WETTER! ment la peau de façon des courants continus qui pénétrent que la crée For best results, place pouches to opposite sides of wrist proper in suPP à: facile- port autour du poignet pouches over injured area./Enroule support. XsK o TAILLE UNIVERSEL • Increase Blood Flow & Oxygen LE Supply un ajustement adéquat. puis fixer l’attache velcro de façon r le sup- LUNIVERSAL fIT F RO O F rt Augmenter la circulation Appliquer les pochettes à obtenir sanguine & l’apport d’oxygène sur les extrémités opposées velcro • Ease Pain Without Any Side leurs résultats, placer du support pour poignet. magnétiques Soulager la douleur sans Effects RP les pochettes sur la Pour de meil- • Speed the Natural Healing provoquer d’effets secondaires région atteinte. M Process Washing instruc gn P y Accélérer le processus tions/ TE a naturel de guérison instruc tions E ti c t h E ra DE LaVagE Remove magnetic pouches. Flexskin Magnetic Therapy not machine dry/Enlever Machine wash in cold water. Air activities. They keep joints Supports provide therapeutic relief from and place./Les supports Flexskins muscles warm, flexible and supported chronique sans nuire à thérapie magnétique chronic pain without with or limiting daily offrent un soulagement without the magnets in machine à l’eau froide. caution /at tEntion les pochettes magnétiques Sécher à l’air. Ne pas dry. Do . Laver sécher à la machine.à la A W à vos flexibilité et support avec activités quotidiennes. Ils procurent aux thérapeutique à ou sans les aimants. articulations et aux musclesla douleur Flexskin Magnetic Therapy Supports should never chaleur, over an open wound be placed directly Each package contains or should never be used transdermal drug delivery patches. Magnetics port with two removable one unifit neoprene sup- by pumps. Not recommende individuals using pacemakers or es. Each pouch contains velcro magnetic pouch- FSM1 d insulin Keep all electronic devices for use during first trimester of pregnancy. emballage contient un two magnets./Chaque They may become at a distance when using support en néoprène magnetic que deux pochettes velcro ainsi magnétiques détach- field./Les supports damaged and alter the strength of the therapy. ables. Chaque pochette contient deux aimants Flexskins jamais être placés directementà thérapie magnétique ne magnetic timbres transdermiqu sur une blessure ouverte devraient ou jamais être utilisés pares. Les dispositifs magnétiques ne sur des servent de pompes des personnes ayant un pacemaker devraient à insuline. Non recommandé ou qui se Mag nEt ic thE thÉ raP iE Mag raP y trimestre d’une grossesse. s durant le premier distance lorsque vous Garder tous les dispositifs électronique les endommager et utilisez la thérapie magnétique afin d’éviter s à Manufactured de réduire la puissance du champ magnétique. de nÉt iQu E Neoprene for Health Care Industries, Inc. Support en NéopWrist Support an authorized licensee of Spalding Canada Fabriqué aux États-Unis/Mad e in America rène Pour Poignet 2x1Lb. Dumbbells 2x3Lb. Inflatable Neoprene Dumbbells Inflatable Neoprene Volleyball Neoprene Coated 2x5Lb. Dumbbells Handlesletyoueasily raiseorlowerthe5step One Division of Icon Health © Weidercare & Fitness, Inc. in one inch Dumbbell MoDEL RMB14 15786 increments Tree DUMBBELL SET NE COATED uiucntutoeslajss nqeosrcinaiydut 18LB. NEOPRE tfvwrotees6789n oieokulvl,,,,ad 10" heights. MADE IN CHINA 2-25 LB. BLACK CAST IRON MACHINED PLATES DUMBBELL SETWei COATED NDT18 18LB. NEOPRENE 5 step uLtIMAtE Stated weights 2-25 LB are subject to variance of +/-5% eight Plates & Fitness of Icon Health Weidercare Division Ave. Denver, CO 80239 13100 E. 39th © Weidercare Made in China ©1998 Weidercare Division of ICON Health & Fitness steppingsurface constructed is with sfsr-otdaeileindo otuefoemtradsgefr Nnsifepoietblt&rtc o-kdetrvdsaiiypoe- low-impact stepping tion for all types of floors ADjustAbLE frOM 6" tO 10" MODEL stEp5 MADE IN tAIwAN BLACK CAST IRON MACHI NED PLATES 2-25 LB Weight Plates 5 step uLtIMAtE MODEL RMB14 BLACK CAST IRON MACHINED PLATES Also great for lunges, push-ups, sit-ups, dips and more goadrenalin.com IV 27 ADjustAbLE frOM 6" tO 10" MODEL stEp5 MADE IN tAIwAN
    • PortfolioPACKAGE DESIGN goadrenalin.com IV 28
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    • PortfolioBRAND IDENTITY * * * *Logos were produced by members of Adrenalin while on staff with Ascent Sports goadrenalin.com IV 30
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