My Personal BrandBy Brent Thornhill

The Light at the end of the tunnelThe goal of my personal brand is to convey myself in a mature, professional manner while providing some insight into my personal interests such as sports, news and corporate social responsibiltyI want to be googleable while still maintaining a degree of anonymity surrounding my private life

ObjectivesTo have my blog and/or twitter appear within the top five results when my name is typed into Google’s search engineTo have 100-150 followers on twitter by the end of fall semesterTo engage in professional dialogue through social media applications with PR practitioners

My Outlook on ThingsMy biggest strength as well as my biggest weakness is my newness to social media applications. The strength in being new is that I have no biases or loyalty to any particular application. However, not being familiar with the online forums means I will have to do extra work to be brought up to speed on how to use them most effectivelyThe social media mentors provided on Ning present an excellent opportunity to develop a comfort level with the social media world

Key messages I want my brand to illustrate my broad scope of interests as well as demonstrate my value to potential employers The training and opportunities provided by the PR program at Humber will allow me to convey these ideas in a concise, effective mannerThat I am a versatile, capable learner that can fill a variety of communications roles in numerous industries

Channels TwitterRSS readerNingBlogspotfacebook

StrategyMy strategy is to build relationships with groups that share mutual interests in the PR communityThese interests include sports, entertainment and corporate affairsFor this to be most effective, I am currently following various organizations and individuals that interest me on twitter; due to my wide variety of interestsI also plan to connect with a PR mentor to advise me on the strengths and weaknesses of my personal brand

Strategy cont’dWhile my professional focus will be on the PR industry, I also plan to contribute to discussions on my areas of interest to promote myself as someone with a degree of knowledge in that fieldThis involves furthering the development of my personal blog as well as enhancing the group blogs which I am a part of. Following more relevant parties on twitter will also be of value as my professional area of focus becomes more clear

My Go-to-marketsSports:Point of both personal and professional interestI have a passion for several sports that I am able to easily convey through social media groupsCurrent Affairs:Being up to date and applying contemporary knowledge is vital in the PR industry Demonstrating this on social media applications would enhance my brand and value to potential employers

How I’m Going to Do ItIncrease my number of tweets to a minimum of 10 per weekTailor my blog “Thorny’s Tidbits” to build a relationship with my target audience join and contribute to online publications that interest me

State of the UnionThis personal brand will be a hybrid of professionalism and fun aimed at being both entertaining and informative.

Brand Deadlines

Deadlines Cont’d