My Personal Brand Plan


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Hi Everyone, here's my personal brand up to this point! Hope you enjoy it!

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My Personal Brand Plan

  1. 1. My Personal Brand<br />By Brent Thornhill<br />
  2. 2. The Light at the end of the tunnel<br />The goal of my personal brand is to convey myself in a mature, professional manner while providing some insight into my personal interests such as sports, news and corporate social responsibilty<br />I want to be googleable while still maintaining a degree of anonymity surrounding my private life <br />
  3. 3. Objectives<br />To have my blog and/or twitter appear within the top five results when my name is typed into Google’s search engine<br />To have 100-150 followers on twitter by the end of fall semester<br />To engage in professional dialogue through social media applications with PR practitioners <br />
  4. 4. My Outlook on Things<br />My biggest strength as well as my biggest weakness is my newness to social media applications. The strength in being new is that I have no biases or loyalty to any particular application. However, not being familiar with the online forums means I will have to do extra work to be brought up to speed on how to use them most effectively<br />The social media mentors provided on Ning present an excellent opportunity to develop a comfort level with the social media world<br />
  5. 5. Key messages <br />I want my brand to illustrate my broad scope of interests as well as demonstrate my value to potential employers <br />The training and opportunities provided by the PR program at Humber will allow me to convey these ideas in a concise, effective manner<br />That I am a versatile, capable learner that can fill a variety of communications roles in numerous industries<br />
  6. 6. Channels <br />Twitter<br />RSS reader<br />Ning<br />Blogspot<br />facebook<br />
  7. 7. Strategy<br />My strategy is to build relationships with groups that share mutual interests in the PR community<br />These interests include sports, entertainment and corporate affairs<br />For this to be most effective, I am currently following various organizations and individuals that interest me on twitter; due to my wide variety of interests<br />I also plan to connect with a PR mentor to advise me on the strengths and weaknesses of my personal brand<br />
  8. 8. Strategy cont’d<br />While my professional focus will be on the PR industry, I also plan to contribute to discussions on my areas of interest to promote myself as someone with a degree of knowledge in that field<br />This involves furthering the development of my personal blog as well as enhancing the group blogs which I am a part of. Following more relevant parties on twitter will also be of value as my professional area of focus becomes more clear <br />
  9. 9. My Go-to-markets<br />Sports:<br />Point of both personal and professional interest<br />I have a passion for several sports that I am able to easily convey through social media groups<br />Current Affairs:<br />Being up to date and applying contemporary knowledge is vital in the PR industry <br />Demonstrating this on social media applications would enhance my brand and value to potential employers<br />
  10. 10. How I’m Going to Do It<br />Increase my number of tweets to a minimum of 10 per week<br />Tailor my blog “Thorny’s Tidbits” to build a relationship with my target audience <br /> join and contribute to online publications that interest me <br />
  11. 11. State of the Union<br />This personal brand will be a hybrid of professionalism and fun aimed at being both entertaining and informative. <br />
  12. 12. Brand Deadlines<br />
  13. 13. Deadlines Cont’d<br />