1. What is indie?
Research into my target
audience

2. Indie definition: Indie is an
abbreviated form of ‘independence’
or ‘independent’.
It may refer to:
• Independent media
• Independent literature
• Independent music
• Independent gaming
• Independent Television

3. Independent music:
• Independent record label (operates
independently, without the use of major corporate labels
and funds)
• Indie dance
• Indie electronic
• Indie folk
• Indie hip-hop
• Indie pop
• Indie rock

4. Representations of individuals in
the ‘indie’ genre

5. What do the ‘indie’ genre do with their
time?
According to social media websites like: Weheartit, Tumblr and
Instagram when searching for ‘indie’ this is what my results were.

6. Indie
The images I have found suggest that the ‘indie’ genre are heavily
influenced by smoking and alcohol. They also suggest they also have
a keen interest in: art, photography, literature, fashion, socialising,
music, going to music gigs, festivals, piercings and body art.
This shows that a majority of the ‘indie’ genre are working class or in
education such as college or university, due to their interests. They
appear to have a ‘laid back’, ‘care free’ approach to life and live for the
moment.
A genre of upper class or middle class, would have some similar
interests such as, alcohol and socialising, art and literature and music,
but wouldn’t necessarily share the same ‘carefree’ work ethic.

7. AS MEDIA STUDIES
Ellie New