Company Name: Mana Enterprise (Mana Japanese for magic) What does the company do?: Provides socializing to a sophisticated audience Mission Statement: Here to knock back the competitors, and to supply comfort to our audience. Types of product: Internet/Computer based products/items e.g. Websites or Games Previous work: Small individual blog site, pretty simple but quite successful. Small individual internet gaming site, more towards the young teenagers.
Final IdeasSocial Networking site Spacer/Space Place Needs to compete with other Social Networks like Facebook and Twitter Better; connection, layout, activities, games etc. Appeal to audience between 16 to 50+Game Co-op Campaign (Story) Free Roam RPG Compete with fast growing RPG industries like Bioware and Lionhead Has to appeal to a wide audience, both male + female, ages 15+
Social NetworkName: Space PlaceTarget Audiences: 16+ more towards the Formal (mature, politically aware further educated) audienceAppeal: Looks slick and neat, resembles clean, which can attract the target audience
Secondary ResearchConglomerate: MySpace News Corp: one of the 6 top conglomerates Advantages: Finance backing from others within the conglomerate Disadvantages: If one company within the group messes up, it may effect others in the group – Phone hacking scandal, News of the WorldIndie: Facebook Inc. Advantages: You are able to have more freedom, do it your way Disadvantages: If your having financial issues, you have to find your own way to fix it
(USP) Unique selling point(s) Space Place is different from facebook inlooks wise, its neater and the connection is much faster. It’s a bit more advanced from facebook and twitter with certain things such asmore freedom and extra features. This also includes games and activities.
SWOT Analysis Strengths: Social networking sites appeal to a wide range of audiences Weaknesses: Might end up being too late to introduce a new site due to the success of Facebook and Twitter Opportunities: Now-a-days everybody uses social networking sites for almost anything Threats: Competition between other social networking sites, Hacking, Viruses
Cost• Starting budget £3,000• Need Money:• Use to buy equipment to start up and improve work• Money for advertising on websites such as
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