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Product idea

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product idea

product idea


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  • 1. Product Idea
  • 2. Company Name: Mana Enterprise (Mana Japanese for magic) What does the company do?: Provides socializing to a sophisticated audience Mission Statement: Here to knock back the competitors, and to supply comfort to our audience. Types of product: Internet/Computer based products/items e.g. Websites or Games Previous work: Small individual blog site, pretty simple but quite successful. Small individual internet gaming site, more towards the young teenagers.
  • 3. Final IdeasSocial Networking site Spacer/Space Place Needs to compete with other Social Networks like Facebook and Twitter Better; connection, layout, activities, games etc. Appeal to audience between 16 to 50+Game Co-op Campaign (Story) Free Roam RPG Compete with fast growing RPG industries like Bioware and Lionhead Has to appeal to a wide audience, both male + female, ages 15+
  • 4. Social NetworkName: Space PlaceTarget Audiences: 16+ more towards the Formal (mature, politically aware further educated) audienceAppeal: Looks slick and neat, resembles clean, which can attract the target audience
  • 5. Secondary ResearchConglomerate: MySpace News Corp: one of the 6 top conglomerates Advantages: Finance backing from others within the conglomerate Disadvantages: If one company within the group messes up, it may effect others in the group – Phone hacking scandal, News of the WorldIndie: Facebook Inc. Advantages: You are able to have more freedom, do it your way Disadvantages: If your having financial issues, you have to find your own way to fix it
  • 6. (USP) Unique selling point(s) Space Place is different from facebook inlooks wise, its neater and the connection is much faster. It’s a bit more advanced from facebook and twitter with certain things such asmore freedom and extra features. This also includes games and activities.
  • 7. SWOT Analysis Strengths: Social networking sites appeal to a wide range of audiences Weaknesses: Might end up being too late to introduce a new site due to the success of Facebook and Twitter Opportunities: Now-a-days everybody uses social networking sites for almost anything Threats: Competition between other social networking sites, Hacking, Viruses
  • 8. Cost• Starting budget £3,000• Need Money:• Use to buy equipment to start up and improve work• Money for advertising on websites such as