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  1. 1. INDEPENDENT AND FREE TNS www.thenationalstudent.comGRADUATESALARIES2012 STARTINGYOUR OWNBUSINESSGETTING A JOB WITH C S AREER12SOCIAL MEDIA 0 GUIDE 2 YOUR ARTS DEGREE CAN GET YOU A JOB! SKINS STAR AND ARTS EMERGENCY FOUNDER JOSIE LONG DISCUSSES THE IMPORTANCE OF YOUR ARTS DEGREE
  2. 2. Editor James Thornhill 0207 7378 4904 james@bigchoicegroup.com Assistant Editor Lucy Miller lucy@bigchoicegroup.com Advertising Manager Wesley Lawson 0207 7378 4913 wesley@bigchoicegroup.com Designer Sergio Maestro sergio@bigchoicegroup.com WELCOME TO THE NATIONAL STUDENT Publisher Big Choice GroupL CONTENTS ast year we launched our first ever Careers Guide, and it was a great success. At a time when the jobs market is more competitive than ever we wanted togive you guys a helping hand with some good advice Sector: Engineering...................................P8and career opportunities. Sector: Technology..................................P16Thanks to our student journos (JayCrush, Alex Denby, Eno Efefiok and Job interviews............................................P20Cara McGoogan) for their tirelessresearch uncovering what you need Sector: Retail.............................................P30to know about job hunting after Sector: Media..............................................P40graduation. CV Tips............................................................P48We also asked a whole heap of careers experts for theirthoughts and tips on getting a job and I think you’ll Getting a job with social media..........P63agree they have been more than helpful. Sector: Law..................................................P67This year’s guide covers everything from how to get Sector: Recruitment Consultancy....P80your job, to what you might earn and also looked atopportunities from some of the country’s top graduate Sector: Consulting..................................P89employers. Graduate Careers DirectoryHopefully the TNS Careers Guide 2013 is the helpinghand you need on route to getting your dream job! The National Student - Careers Guide 2012 3
  3. 3. GRADUATEINTERVIEWJOBSGraduate jobs marketstudent perception vs.industry realityby Alex DenbyAt University of Durham significant rise in starting salaries will be very good news indeed to students”.T he Association of Graduate Recruiters (AGR) is an Despite the continuing uncertainty in organisation representing more both the UK economy and the Eurozone, than 800 companies. It annually employers are also continuing tosurveys many of these employers for the invest in graduate talent, with only afacts on graduate vacancies, making its 0.6% decrease in graduate vacancies2012 Summer Survey one of the best in 2012– a figure originally estimatedplaces for graduates to discover the truth at 1.2% earlier this year. This pointsabout the current job market. to a stabilisation of the graduate jobs market, which Gilleard describes asThe best news that graduates can take “encouraging”.from the survey is the predicted 6%increase in graduate starting salaries Also reassuring for graduates is the newsthis year, raising the average to £26,500. that the number of applications perThis increase is even more appreciable vacancy is down 12% on last year, to 73.2considering that it follows three (the first decrease of its kind in six years).successive years of stagnation. Carl This figure highlights the continuingGilleard, AGR Chief Executive, says “the competitive nature of the graduate 4 The National Student - Careers Guide 2012
  4. 4. “ GRADUATE JOBS job market, but shows an improvingThe significant situation.rise in starting Types of vacancies vary greatly withinsalaries will companies, making some areas more saturated by applicants than others.be very good Research by High Fliers suggest thatnews indeed to around three-fifths of employers have vacancies in finance or IT, but with onlystudents.” 9% of vacancies in the media sector, graduates will find it much tougher to get a job there. The National Student - Careers Guide 2012 5
  5. 5. GRADUATEINTERVIEWJOBS SUNDAY, BAND, PUB, FLIRT, BEER, 4 HOURS SLEEP HANGOVER COFFEE, BACON 9AM LECTURE NO WORRIES!! The VN-711 PC DNS has speech recognition software in the box. Simply dictate your coursework, connect to your PC and it will automatically turn your talk to type, allowing you more time for... VN-711 PC DNS www.olympus.co.uk/voice
  6. 6. GRADUATE JOBSSo what can graduates actually do to The GM report also notes that “graduateboost their chances of filling a crucial recruiters have put more emphasisgraduate vacancy? on social media, training sessions, university careers services and campusIt seems that the traditional drop-in sessions” this year. So, boostrequirements are still important your social media presence to employersfor many employers: 76% of AGR and make the most of opportunities oncompanies said their selection criteria campus to ensure maximum exposurefor graduate jobs included a minimum and your chance of landing a job.2.1 standard. Less than a fifth said thisrestriction was loosened to graduates In terms of where these jobs are, Londonwith a 2.2. is still the place to be: nearly 40% of all graduate vacancies are situated inAs expected leading employers highlight the capital. Although this is a slightthe importance of work experience, with decrease on last year, more than half of36% of them saying they fill vacancies all vacancies are located in London orwith graduates who have already the South East, showing their continuedworked for them, according to High importance to employers.Fliers’ Graduate Market (GM) report.This figure is highest in the sectors of Basically, the reality for graduatesinvestment banking (71%), law (51%) entering the market is ratherand media (49%). encouraging. Starting salaries have increased significantly and the numberThese statistics demonstrate how of vacancies is relatively constant. Asvaluable employers consider work one employer says, “we are seeing anplacements and internships. More increase in the work we are doing sothan half the employers surveyed in the there’s a drive to get more [graduates]GM report said it was either highly or in”.completely unlikely they would offer ajob to an applicant without any work So what key message can you take fromexperience whatsoever. Of those who did all this? Employers are still keen to takegain some form of work placement of on the best graduates and it is importantinternship, 30% were recruited by their to let them see your skills. There is a jobemployer. The facts show that, more out there for you.than ever, placements and internshipsalways offer job-hunters an advantage. The National Student - Careers Guide 2012 7
  7. 7. ENGINEERINGINTERVIEWWomen inENGINEERING 8 The National Student - Careers Guide 2012
  8. 8. ENGINEERINGAlthough the last few decades have seen agreat improvement in gender ratios in the work by Cara McGoogan At University of Nottinghamplace, there are still industries which sufferfrom a significant lack of female employees.Despite improvements, the engineering industryhas a long way to go. same number applying to the proportion B ut as an industry the engineering of registered female engineers. sector has been making significant moves to rectify This is seen in WiSET’s assertion this situation. For example, that women experience a “severe lack the careers group Women in Science, of confidence” when they enter the Engineering and Technology (WiSET) industry because of the lack of other has been looking at the lack of women in women around them, leading to even the engineering sector. less women working as engineers than studying the subject at university level. In an industry which has maintained Yet women shouldn’t see this imbalance increasing success during the recession, as a deterrent but should seize the with an ever-expanding repertoire of job benefits it offers them. opportunities, WiSET’s work is of utter importance in bringing women into this Changing Face successful sphere. The positive action which is being taken to encourage women to enter the sector A Male Dominated World should be exploited by women interested Unfortunately, its recent study ‘The in this area. There are opportunities Changing Face of Engineering’ found being created for women which aren’t that the proportion of female students as easily accessible in other areas of the on engineering courses has remained at working world. The sector is handing about one in six for a number of years. out valuable work experience, creating increased support networks, employer They also found that just 3% of all engi- awareness and a changing approach neering apprentices are female, with the The National Student - Careers Guide 2012 9
  9. 9. ENGINEERINGINTERVIEW Give a career in engineering a serious consideration!to the curriculum which hopes for it to The ability the area of engineeringbecome seated in its practical context, has to remain a place of growth andmaking it a more interactive course to development in our current economicstudy. climate affords many opportunities which shouldn’t be overlooked. WithWiSET have a two-fold approach to almost 200 different areas of expertise,encouraging women into engineering, from environmental to structural toboth at pre-university and postgraduate medical engineering, the sector islevels. constantly looking for new, diverse talent and this especially includes women.They are currently working at SheffieldHallam University under the Athena With a highly successful, importantSWAN Award which was launched and wealthy field after your talent, itin 2005 and is committed to working would be unwise to pass on such anwith universities with regards to the opportunity. Give a career in engineeringadvancement of women in Science, a serious consideration!Engineering, Maths and Medicine “(STEMM). 79 universities are currentlysigned up to the award, a list of whichcan be found here: http://www.athenaswan.org.uk/html/athena-swan/membership/members-list/ . These topuniversities are committed to teaching the recentlypassionate and gifted budding femaleengineers. recognised challenges ofAfter graduation, this successful climate change mayindustry is also looking to recruiting offer engineeringmore women, encouraging engineeringgraduates to put their skills in to practicein the working world. As WiSET’sreport notes, “the recently recognisedchallenges of climate change may offerengineering a significant opportunity to a significant opportunity to draw in more women “draw in more women”. 10 The National Student - Careers Guide 2012
  10. 10. ENGINEERINGAlthough the last few decades have seen agreat improvement in gender ratios in the work by Cara McGoogan At University of Nottinghamplace, there are still industries which sufferfrom a significant lack of female employees.Despite improvements, the engineering industryhas a long way to go. same number applying to the proportion B ut as an industry the engineering of registered female engineers. sector has been making significant moves to rectify This is seen in WiSET’s assertion this situation. For example, that women experience a “severe lack the careers group Women in Science, of confidence” when they enter the Engineering and Technology (WiSET) industry because of the lack of other has been looking at the lack of women in women around them, leading to even the engineering sector. less women working as engineers than studying the subject at university level. In an industry which has maintained an Yet women shouldn’t see this imbalance increasing success during the recession, as a deterrent but should seize the with an ever-expanding repertoire of job benefits it offers them. opportunities, WiSET’s work is of utter importance in bringing women into this Changing Face successful sphere. The positive action which is being taken to encourage women to enter the sector A Male Dominated World should be exploited by women interested Unfortunately, its recent study ‘The in this area. There are opportunities Changing Face of Engineering’ found being created for women which aren’t that the proportion of female students as easily accessible in other areas of the on engineering courses has remained at working world. The sector is handing about one in six for a number of years. out valuable work experience, creating increased support networks, employer They also found that just 3% of all engi- awareness and a changing approach neering apprentices are female, with the The National Student - Careers Guide 2012 9
  11. 11. ENGINEERINGINTERVIEW Give a career in engineering a serious consideration!to the curriculum which hopes for it to The ability the area of engineeringbecome seated in its practical context, has to remain a place of growth andmaking it a more interactive course to development in our current economicstudy. climate affords many opportunities which shouldn’t be overlooked. WithWiSET have a two-fold approach to almost 200 different areas of expertise,encouraging women into engineering, from environmental to structural toboth at pre-university and postgraduate medical engineering, the sector islevels. constantly looking for new, diverse talent and this especially includes women.They are currently working at SheffieldHallam University under the Athena With a highly successful, importantSWAN Award which was launched and wealthy field after your talent, itin 2005 and is committed to working would be unwise to pass on such anwith universities with regards to the opportunity. Give a career in engineeringadvancement of women in Science, a serious consideration!Engineering, Maths and Medicine “(STEMM). 79 universities are currentlysigned up to the award, a list of whichcan be found here: http://www.athenaswan.org.uk/html/athena-swan/membership/members-list/ . These topuniversities are committed to teaching the recentlypassionate and gifted budding femaleengineers. recognised challenges ofAfter graduation, this successfulindustry is also looking to recruiting climate change may offer engineeringmore women, encouraging engineeringgraduates to put their skills to practicein the working world. As WiSET’sreport notes, “the recently recognisedchallenges of climate change may offerengineering a significant opportunity to a significant opportunity to draw in more women “draw in more women”. 10 The National Student - Careers Guide 2012
  12. 12. “It’s fascinating to work for a company that has such a critical role in moving the UK towards a sustainable energy future.” Erin Johnson, Project EngineerGraduate Development Programme – starting salary of £25,600 and £26,600 paStudent Programmes – starting salaries of £12,500 to £15,600 paEngineer Training Programme – starting salary of £23,500 paAdvanced Apprenticeship Programme – starting salary of £14,950 paNational Grid’s role is to connect people to the energy they increasing population, changing economic times and ageinguse. Society relies on having energy at its finger tips: it is power plants will be unprecedented. This presents individualsbuilt on it and National Grid owns and manages the systems with a tremendous opportunity to work with the latestto which many different energy sources are connected. technology and ensure we have energy networks that willIn Britain we run systems that deliver gas and electricity meet the future challenges. You can be at the heart of one ofacross the entire country. In the North Eastern states of the the greatest engineering challenges facing society; the creationUS, we provide power directly to millions of customers. of new sustainable energy solutions for the future.Holding a vital position at the centre of the energy system, At National Grid we’re passionate about our “grow our ownNational Grid join’s everything up. strategy” and our suite of GCSE to degree level career pathThe energy market will dramatically change between development programmes. It’s little wonder that they arenow and 2015 and National Grid will play a vital role in recognised for excellence and innovation – after all, we’veconnecting new sources of energy generation. The transition been running some for well over 20 years – so they are someto a low carbon economy is set against a background of of the best you’ll find anywhere.Please visit our website to find out moreand to apply.www.nationalgridcareers.com/ The National Student - Careers Guide 2012 11Development-Opportunities
  13. 13. We’re looking for the mis Transnational Graduate D BE PART OF OUR SUCCESS SELEX Galileo is a world leader in aerospace and defence electron Graduate Programme - an accelerated programme specifically tai training and opportunities for career development and internation 2013 Opportunities We have Engineering (Mechanical, Hardware, Systems, Software Quality, Project Management, Commercial, Procurement and Fina Luton and Southampton. Studying a business or engineering related degr Find out more and apply online at the careers ta www.selexgalileo.com12 The National Student - Careers Guide 2012
  14. 14. ssing pieceDevelopment Programmenics. We’re looking for the best and brightest to join our Transnational ilored for graduates. It places an emphasis on providing continuousnal experience, supplemented by attractive benefits.e, Supportability, Microwave, Industrial and Production), Operations,ance roles available across our UK locations in Basildon, Edinburgh,ree?ab of our website. The National Student - Careers Guide 2012 13
  15. 15. ENGINEERING INTERVIEW s About 0 hing 1 T Engineering ies for ffer op portunit y com panies o seas. 5. Man ow ork over uates with new ineers t ing grad high dem and, eng ngineer in six re in umb ers nd half of e ent with . Engin eers a r the n 6. Arou mploym1 ot mak ing up fo ll time e cruits n are in fu ing. lary is re ng. s s of graduat rting sa retiri gineer month ate sta of those ional en e gradu profess g to averag 2. Onl y 7% of str y is tryin 7. The ,000. ar in en. The indu pplica nts und £25 ffer a ye are wom female a aro urses o ng gree co nts vital work g e more mentori 8. M any de g stude encoura emes su ch as n to try, givin to sch wome indus % of leading o encourage ence. lmost 20 mes t ctor. experi s for a program in the se account areer f sector con sider a c ren t types o 9. The P. ering are m any diffe al, civ il, the UK’s GD AGR th e engine 3 . There as , chemic nd ding to the duate eer such ftware a 0. Accor their gra engin nical, so 1 xpects re. ical, mecha com panies in dustry e w in futu electr t large t to gro al, and mos rec ruitmen structur s. turing all type anufac employ e 6th la rgest m K has th ple. U g 3 mil lion peo 4. The mployin ,e industry 14 The National Student - Careers Guide 2012
  16. 16. ENGINEERINGg FIND OUT MORE ABOUT ENGINEERING The National Student - Careers Guide 2012 15
  17. 17. TECHNOLOGYINTERVIEW FIND OUT MORE ABOUT TECHNOLOGY 16 The National Student - Careers Guide 2012
  18. 18. TECHNOLOGY 10 Things AboutTECHNOLOGY in Euro pe, worth £58 gest ICT markets e of the lar urope1. The UK has on l skills base in E hnologica o the billion a ye ar ongest tec rket co uld lead t K also h as the str own th at the ma 2. The U Micros oft has sh re an 3. Res earch by ew job s by 2013 onomy will requi of 78,200 n ed that the UK ec creation s predict y year y ha nals ever e UK, 4. Anot her stud ew IT professio compa nies in th f 110,500 n cialist software average o 0,000 spe over 10 s egree 5. T here are ajor g lobal firm job, an d many d includin g all the m vital to getting a rience is his cal e xpe ry to achieve t me comp anies 6. Pract i n indust offers in the sa ses offe r a year i ad to job asingly c omplex, cour ents le n incre e se placem tial, but in a edge 7. 70% of th tudy is not essen ould giv e you the d the raduate s arket it c sed in London an 8. Postg d compet itive m % are ba , an , but 44 changing ho ut the UK th of xist throug oad, an d the Nor 9. Jobs e nities abr South Eas t pportu e are m any job o ng. 10. How ever ther y secto r is growi technolog England’s The National Student - Careers Guide 2012 17
  19. 19. Employer Profile “From the second I walked through the doors I knew I was partFactfile of something special. To work for an organisation where drive and motivation comes not from money, but from the opportunityDegree disciplines/ to do extraordinary things for my country gives me an immensedegree class required sense of achievement.” Aled, Cyber Security Specialist Most considered but we have specific roles for IT, Computer Science, Research & Development, GCHQ (Government Communications Headquarters) is one of the UK’s Engineering, Mathematics, intelligence and security agencies. We play a critical role in countering threats Physics, Languages, Internet against the UK. Terrorism, espionage and warfare all need to be tackled, but and Information Science. increasingly we are turning our attention to the alarming growth in internet based The requirements change ‘cyber’ attacks. Understanding the threats and exploiting opportunities in cyber depending on the job role, so space is fundamental to our mission. the class of degree varies from Focusing on the collection of foreign electronic material (or ‘signals intelligence’ a minimum of a 2.1 or a 2.2 as we call it) we provide information to a number of government departments, law enforcement agencies and the military, to help safeguard UK interests.Number of employees In conjunction we seek to protect and secure information on Government IT 5,500 and communications systems by providing best practice ‘information assurance’ advice to help combat hackers and other threats.Number of graduate vacanciesper year Recruiting graduates from various disciplines (though predominantly languages, c.200 science, technology, engineering and mathematics) we offer truly unique opportunities. So if you want to join an environment where you can REALLYPlacements/internships make a difference (not just pay lip-service to it) then look no further. We alsoavailable offer technical sponsorships/placements, with applications accepted in the Student Sponsorship Scheme, autumn of each year. please see the sponsorships page Our recruitment campaigns run throughout the year. Please note, due to the on our website for further details sensitive nature of our work, applicants must be British citizens.Work locations 99 per cent of our graduates are based at our HQ in Cheltenham, Gloucestershire.Salary and benefits c.£25,400 plus substantial benefits including flexible workingApplication procedure Please apply online at www.gchq-careers.co.ukDeadline Varies by function; please visit our website for specific closing datesContact details Graduate enquiries email address: recruitment@gchq.gsi.gov.uk www.gchq-careers.co.uk 18 The National Student - Careers Guide 2012
  20. 20. explore another world You recognise them. Now find out what they really mean.As one of the UK’s intelligence agencies, we gather information to help combatthe cyber criminals and terrorists threatening our nation’s security. Right now,we’re looking for cyber security, information assurance, software engineering anddevelopment and other technical specialists. We need foreign language analystsand mathematicians too. So join our mission and, whichever role you’re in, you’llfind new ways to use and grow your expertise.See what else it could mean for you at www.gchq-careers.co.uk Applicants must be British citizens. GCHQ values diversity and welcomes applicants from all sections of the community. The National Student - Careers Guide 2012 19 We want our workforce to reflect the diversity of our work.
  21. 21. 5 tips for standing out in ajob interviewSo you’ve worked hardand won that all-importantinterview, it can be easy tothink the hard work is over andrelax. In fact the importantpart of the application processis still ahead of you. 20 The National Student - Careers Guide 2012
  22. 22. I n a competitive job market, you’re Dress to show that you take pride not going to get every job that you in yourself, that you understand the apply for, so whatever happens, environment you’ll be working in and use it as an opportunity to learn that you’ve actually made an effort.and improve yourself with some good When the interview opens the door,experience and feedback. all of these positive points will be communicate within a couple of secondsIt’s important to keep it simple and without you having to say a word.stay focused, so we asked Paul Borossauthor of The Pocket Pitching Bible for Practicehis top five tips for interview success. You should know what questions to expect from the interviewer, and everyPreparation question they ask is carefully crafted toWhat do you know about the company get the information they need.you’ve applied to or the person who isinterviewing you? Don’t think that you can ‘wing it’ and make it up as you go along, because youWith tools like Google and LinkedIn, can be sure that no interviewer wants toyou have no excuse for going into hire someone who does that. If there arethe interview unprepared. When the holes in your CV, don’t hope for the best,interviewer asks, “What do you know ask yourself challenging questions andabout us?”, they’re not just being polite, practice your answers.they’re checking to see if you’ve doneyour homework. If you fall short in some areas, demonstrate your willingness to learnAppearance and take on a challenge. If there are gapsWhat’s your attitude to dressing for the in your employment, show that you wereinterview? Are you dressing to impress? still doing something useful with yourTo make a personal statement? To time.express your individuality? DesireIf so, go back to your wardrobe If you were interviewing people for aand start again, asking yourself the job, who would you rather employ –question, is how you look really more someone who acted like they couldn’timportant than getting the job? care less or someone who really seemed to want the job? The National Student - Careers Guide 2012 21
  23. 23. If you want the job, and I’m presumingthat you do because you applied for it,then don’t be afraid to show it. And whenthe interviewer asks, at the end, if youhave any questions, don’t be afraid tosay, “Yes – Do I get the job?”Follow upA good interviewer will take notes andmake a considered decision, but youcan’t rely on everyone to be as organised.As soon as you get home from theinterview, write a follow-up letter andput it in the post the same day, or dropit in at reception if you live nearby. Inthe letter, thank the interviewer for theirtime, outline the main reasons whyyou’re the right candidate and once againemphasise how much you’d like to begiven the job.“ In a competitive job market, you’re not going to get every job that you apply for, so whatever happens, use it as an opportunity to learn and improve yourself with some “ good experience and feedback. 22 The National Student - Careers Guide 2012
  24. 24. I n a competitive job market, you’re Dress to show that you take pride not going to get every job that you in yourself, that you understand the apply for, so whatever happens, environment you’ll be working in and use it as an opportunity to learn that you’ve actually made an effort.and improve yourself with some good When the interview opens the door,experience and feedback. all of these positive points will be communicate within a couple of secondsIt’s important to keep it simple and without you having to say a word.stay focused, so we asked Paul Borossauthor of The Pocket Pitching Bible for Practicehis top five tips for interview success. You should know what questions to expect from the interviewer, and everyPreparation question they ask is carefully crafted theWhat do you know about the company get the information they need.you’ve applied to or the person who isinterviewing you? Don’t think that you can ‘wing it’ and make it up as you go along, because youWith tools like Google and LinkedIn, can be sure that no interviewer wants toyou have no excuse for going into hire someone who does that. If there arethe interview unprepared. When the holes in your CV, don’t hope for the best,interviewer asks, “What do you know ask yourself challenging questions andabout us?”, they’re not just being polite, practice your answers.they’re checking to see if you’ve doneyour homework. If you fall short in some areas, demonstrate your willingness to learnAppearance and take on a challenge. If there are gapsWhat’s your attitude to dressing for the in your employment, show that you wereinterview? Are you dressing to impress? still doing something useful with yourTo make a personal statement? To time.express your individuality? DesireIf so, go back to your wardrobe If you were interviewing people for aand start again, asking yourself the job, who would you rather employ –question, is how you look really more someone who acted like they couldn’timportant than getting the job? care less or someone who really seemed to want the job? The National Student - Careers Guide 2012 21
  25. 25. If you want the job, and I’m presumingthat you do because you applied for it,then don’t be afraid to show it. And whenthe interviewer asks, at the end, if youhave any questions, don’t be afraid tosay, “Yes – Do I get the job?”Follow upA good interviewer will take notesand make a considered decision, butyou can’t reply on everyone to be asorganised. As soon as you get home fromthe interview, write a follow-up letterand put it in the post the same day, ordrop it in at reception if you live nearby.In the letter, thank the interviewer fortheir time, outline the main reasons whyyou’re the right candidate and once againemphasise how much you’d like to begiven the job.“ In a competitive job market, you’re not going to get every job that you apply for, so whatever happens, use it as an opportunity to learn and improve yourself with some “ good experience and feedback. 22 The National Student - Careers Guide 2012
  26. 26. If you get the job, congratulations! But ifnot, don’t be put off. Call the interviewerand ask them for five minutes feedbackon where you went wrong. It’s nothingpersonal, there was just someone elsewho was a better fit for their criteria. But by showing a genuine interest inyour development, you achieve twovaluable things; firstly, you improveyour chances of getting the next job, andsecondly, you create a good impressionwith the interviewer who will rememberyou for the next position that comes up. The National Student - Careers Guide 2012 23
  27. 27. “ Josie LongINTERVIEW It is a joke to think that society doesn’t function better with people with lots of arts skills in it. “ by James ThornhillTNS sat down with writer, comedian and founder ofthe Arts Emergency charity, Josie Long, to discussthe importance of your arts degree and why it isperfect for getting you the job you want.Arts degrees can be seen as a bit regular appearances on TV and radiowishy-washy. How exactly can drawing and is currently working on a crowd-a few pictures or making the odd short sourced short-film project.film be a worthwhile pursuit?The reality is that arts degrees (which TNS and Josie Long met to discussalso cover the whole range of humanities exactly why you shouldn’t listen to thebased courses) feed into just about doom-mongers about your arts degree.everything that you watch, read, hear In recent years, BAs have been underand enjoy. People with arts degrees are, attack as ‘Mickey Mouse’ degrees and notparamount to informing, educating and worthwhile for getting a job or for theentertaining everyone in society. economy. Josie is clear about how wrongIf there is one person that is passionate this is.about how important art degrees areit is Josie Long. You might recognise “I want to say to those people, Do youher as the careers advisor in Skins, but ever watch films or TV? Do you ever readthis is just one arty-venture she has anything? Do you like any pictures? Dobeen involved with. Making her name you basically like anything? Do you readas a stand-up comedian, she has made a newspaper or a lifestyle magazine? 24 The National Student - Careers Guide 2012
  28. 28. WANTED INDEPENDENT AND FREETNS TNSWRITERS www.thenationalstudent.comTNS IS LOOKINGFOR WRITERS ONYOUR CAMPUS involved with TNS and join the ranksGet involved with TNS and join the ranks past writers who have gone on to workof past writers who have gone on to workfor people like the BBC, NME, Heat and the BBC, NME, Heat and theGuardian.Guardian. hands on amazing work experience,Get your hands on amazing work experience,opportunities and freebies.opprotunites and freebies.To find out more and to apply online click Here The National Student - Careers Guide 2012 29 The National Student – Freshers 2011 7
  29. 29. INTERVIEWThe government doesn’tvalue your arts degreeand the perception is itwon’t get you a job! Thisfact couldn’t be furtherfrom the truth. The National Student - Careers Guide 2012 25
  30. 30. INTERVIEWevery night. I had no financial support, There are jobs out there for people withfrom the age of 18 I didn’t stay a day with arts degrees, and they are degrees worthmy parents because I couldn’t. I never protecting. Don’t let people tell youtook any money from anyone, all I did otherwise, and be confident in what yourwas share a flat with friends somewhere degree has done for you.horrible, pay my rent through temping,and then arse off the whole time gigging.My first year of stand-up I madesomething like two grand for the wholeyear.”So, despite what you might be told yourdegree and the skills you now haveare important to you and for doing awhole range of important jobs. A BA is amassive plus to your CV.Which is why Josie set up the charityArts Emergency (read more about itsformation here) to combat what they seeas the removal of support for arts-basedlearning at our universities.Long explains why they set up thecharity, “Because it really does feellike an emergency when it comes toarts funding at university level. When You can find out more about Artsthey cut the block grant that funds arts Emergency HEREand humanities degrees they totally Josie Long is currently involved in atook away the funding for that, so now crowd-sourced, short-film projectuniversities are scrambling around, they http://www.sponsume.com/project/have to charge £9,000 fees because they romance-and-adventure and willhave effectively lost all funding from be out on tour throughout October,the government. They have effectively November and December - http://stealth privatised BAs.” www.josielong.com/gigs.htm 28 The National Student - Careers Guide 2012
  31. 31. INTERVIEWThe government doesn’tvalue your arts degreeand the perception is itwon’t get you a job! Thisfact couldn’t be furtherfrom the truth. The National Student - Careers Guide 2012 25
  32. 32. INTERVIEW“ You have to do what yo really want to appreciateu want to do and or three ye that it might take t will build upars to build up. But wo help but lea because you can’ it more confi rn things, you get testablisheddent, you get moreat what you and you get better do “ The National Student - Careers Guide 2012 27
  33. 33. INTERVIEWBecause all of those things need to be Josie adds that her English degreemade by people who need to be trained turned her into a ‘perpetual student, inhow to do them. It is a joke to think the best way possible’ with her alwaysthat society doesn’t function better with researching and wanting to learn newpeople with lots of arts skills in it.” things, gives her inspiration and new“A massive part of the UK economy, our things to use in her work. “At the veryexports, are cultural exports. It makes least it gives you the skills to negotiateloads and loads of money for the UK the world in a more interesting way,it is what we were and are known for - and probably a happier way. Well, moreour music and our art and all that stuff. interesting definitely, you might just be aFinancially it is very useful.” miserable person!”Aside from the obvious arts and media But getting to where you want in the artsbased careers, many BA degrees industry is not going to be an easy ride,(especially ones such as philosophy, you need to accept that work experiencehistory and English) can tool you up with and working your way up through thedesirable skills for many industries. As ranks is all part of the process.Josie explains, “Creative thinking and “You have to really want to do what youcritical thinking which is what you get want to do and appreciate that it mightfrom arts and humanities is massively take two or three years to build up. But itimportant. Even in business they are will build up because you can’t help butvery important, they’re soft skills, they learn things, you get more confident, youare entrepreneurial skills which is what get more established and you get betterpeople love. at what you do.”They teach you autonomy, they Josie herself didn’t step straight from uniteach you all sorts of things that are to being a top comedian, and highlightstransferable skills and very marketable the importance of following yourskills. It’s good to learn something like dreams.philosophy because you can read thingsreally critically and analyse peoples “For me with stand-up, it was a slightlyarguments and points really well, those different economy because I came out ofthings are really important for really dry, university in 2003, before the financialhigh-end things.” crash, so what I did was temping in really soul-destroying jobs and just gigging 26 The National Student - Careers Guide 2012
  34. 34. INTERVIEW“ You have to do what yo really want to appreciateu want to do and or three ye that it might take t will build upars to build up. But wo help but lea because you can’ it more confi rn things, you get testablisheddent, you get moreat what you and you get better do “ The National Student - Careers Guide 2012 27
  35. 35. INTERVIEWevery night. I had no financial support, There are jobs out there for people withfrom the age of 18 I didn’t stay a day with arts degrees, and they are degrees worthmy parents because I couldn’t. I never protecting. Don’t let people tell youtook any money from anyone, all I did otherwise, and be confident in what yourwas share a flat with friends somewhere degree has done for you.horrible, pay my rent through temping,and then arse off the whole time gigging.My first year of stand-up I madesomething like two grand for the wholeyear.”So, despite what you might be told yourdegree and the skills you now haveare important to you and for doing awhole range of important jobs. A BA is amassive plus to your CV.Which is why Josie set up the charityArts Emergency (read more about itsformation here) to combat what they seeas the removal of support for arts-basedlearning at our universities.Long explains why they set up thecharity, “Because it really does feellike an emergency when it comes toarts funding at university level. When You can find out more about Artsthey cut the block grant that funds arts Emergency HEREand humanities degrees they totally Josie Long is currently involved in atook away the funding for that, so now crowd-sourced, short-film projectuniversities are scrambling around, they http://www.sponsume.com/project/have to charge $9,00 fees because they romance-and-adventure and willhave effectively lost all funding from be out on tour throughout October,the government. They have effectively November and December - http://stealth privatised BAs.” www.josielong.com/gigs.htm 28 The National Student - Careers Guide 2012
  36. 36. WANTED INDEPENDENT AND FREETNS TNSWRITERS www.thenationalstudent.comTNS IS LOOKINGFOR WRITERS ONYOUR CAMPUSGet involved with TNS and join the ranksof past writers who have gone on to workfor people like the BBC, NME, Heat and theGuardian.Get your hands on amazing work experience,opprotunites and freebies.To find out more and to apply online click Here The National Student - Careers Guide 2012 29 The National Student – Freshers 2011 7
  37. 37. RETAILINTERVIEWSpecial offers for graduates! What does high-volume retailing in the 21st century mean to you?I t’s something that Lidl had already electrical goods of all sorts, housewares, recognised when they brought their exotic imports… in fact it’s the original unique brand to this country nearly Lidl model that now prevails. 20 years ago. Their philosophy of everyday top quality products at the Regular customers of Lidl will now lowest possible price was a challenge happily buy new and unfamiliar brands to the status quo in a sector that had because they trust Lidl and know that polarised into either high quality, high nothing goes on their shelves without prices at one end and “pile ’em high, quality approval. Month by month the sell ‘em cheap” at the other. Lidl offered range is refreshed as new products are something quite different and shook up introduced and others take a break. This the market from the start. makes every visit to a Lidl store a journey of discovery. It was the Lidl philosophy Fast-forward to 2012. The Lidl that saw it through times of economic philosophy has stood the test of time. tribulation and set the bar at delivery of They say imitation is the sincerest form high quality at lower prices. of flattery and it takes only a cursory look along the shelves of the biggest So, then, how has all this impacted UK retailers to see the influence of upon Lidl’s intake of graduates in recent Lidl. Stores that were once exclusively years? In the ultra-competitive world food stores are now heavily featuring of graduate recruitment it’s always 30 The National Student - Careers Guide 2012
  38. 38. RETAIL Ever changing, ever evolving, it’s like a mirror to society, revealing the nation’s needs and preferences. The major retailers are now so in tune with their customers that every visit to a store reveals new ranges, new emphasis and fresh ideas to meet the changing requirements of the customer base.been the case that the most visibleconsumer brands are naturally theones that get most attention because ofthat very familiarity. The retail sectoris no exception. In fact the sector itselfis becoming increasingly attractiveto graduates with the perceivedsophistication and innovation of largescale operations.Lidl’s higher profile has allowed it tojoin the group of major UK retailersand created a growing recognition ofits appeal as an employer of choice. Itspopularity soared as visibility increased.The tendency among young people toshop where their parents shop has seena spin-off benefit as positivity towardsLidl among students and graduates hasgrown. The National Student - Careers Guide 2012 31
  39. 39. “RETAILINTERVIEW With over 590 stores and still rapidly expanding throughout the UK, Lidl are as committed to their people as they are to their customers Supported by ambitious and well Accolades are important but so are structured resources, the last four continuous improvements in the range years have seen Lidl steadily rise in the of programmes available. With a focus rankings of the Times Top 100 Graduate on employee engagement, Lidl are Employers to number 32, and shows no committed to retaining and developing sign of faltering. The Guardian UK 300 talent for future leadership. Those is the largest and most comprehensive who know Lidl see the company going annual survey of student opinion on from strength to strength and previous graduate careers and employers and placement candidates are now vocal has raised Lidl’s ranking within the advocates for Lidl. With over 590 stores Retail Sector from a healthy 25th to and still rapidly expanding throughout an impressive 9th in their 2012/13 list. the UK, Lidl are as committed to their Even the National Council for Work people as they are to their customers Experience last year gave Lidl the award and put their success down to the quality for ‘work placement of the year 2010/11’ and hard work of those who work for long term placements employing with them…. outstanding, committed less than 20 students (4-12 months) in individuals. companies of over 250 employees. However, there’s no room for complacency in the world of Lidl. Having successfully broken down a host of misconceptions as a new retailer, their outstanding, current popularity is a testament to their resilience and their ability to attract high committed individuals. quality talent. 32 The National Student - Careers Guide 2012
  40. 40. RETAILThe National Student - Careers Guide 2012 33
  41. 41. Anything but ordinary.34 The National Student - Careers Guide 2012
  42. 42. Quality products. Quality people.There’s nothing ordinary aboutour graduate opportunities…OR OUR GRADUATES!Graduate Area Management ProgrammeLOCATIONS NATIONWIDEStarting on £33k pa, with the potential to earn up to £53k pa,plus car + benefitsAre you ready to manage? Are you anything but ordinary?If you can lead and inspire as part of a team, take the next step now towardsrunning multiple stores with a world-class retailer.Our fast-track programme into Area Management is for outstanding, self-confidentindividuals, who can make a significant difference to our business from day one.There is a steep learning curve and we’ll give you the chance to take earlyresponsibility of a district of up to five stores. To apply online please visit www.lidlgraduatecareers.co.uk www.lidl.co.uk The National Student - Careers Guide 2012 35
  43. 43. RETAILINTERVIEW 10Retail Things About1. 29% of all recent graduates working in management roles are working in retail.2. The internet accounts for £27 billion of retail sales, that’s 9%.3. In 2011 there were 284,490 retail outlets in the UK, in addition to the 150,000 UK online retailers.4. In 2011 UK retail sales were over £303 billion, the third highest in the world.5. One in ten of those in employment in the UK work in retail, the highest proportion of private sector employment.6. Retail related degrees are available, they may be helpful but they are not essential to succeed in the sector.7. The average graduate starting salary is £23,000. But some big players in the industry are amongst the best payers of graduates with Lidl paying their Graduate Area Managers £33,000 with an increase of up to £53,000.8. Graduate schemes offered by the big retailers are very competitive and so most require a 2.2 at a minimum.9. There is a variety of work in retail, including buying, merchandising, design, marketing and more!10. The retail sector is still creating more new jobs than any other sector. FIND OUT MORE ABOUT 36 The National Student - Careers Guide 2012 RETAIL
  44. 44. Sound too good to be true? Well it isn’t isit:Market Force is looking for students just like you to take G et paid to vpart in a number of mystery shopping programmes allover the UK. • Local PubsFrom going to pubs and restaurants, shopping on the tshigh street to placing bets at the local bookies, mystery • Restauran ps • Coffee Shoshopping is a great way to earn extra cash quicklyand easily. St StoresAll you need to do is provide an honest appraisal • Major Highof your experience. ops • Betting ShAnd the best bit.... • NightclubsNot only will you get paid a fee, often ranging between£5-£15, you will also be reimbursed for any purchases • Cinema’syou may have to make. And the visits are flexible aroundstudying and your social life.How to register?Simply visit: http://uk.marketforce.com/tns 37 http://uk.marketforce.com/tns - Careers Guide 2012 The National Student Lead with inteLLigen ce
  45. 45. GRADUATEINTERVIEWJOBSGraduate salarieswhat’s the reality? DO YOU EXPECT TO by Alex Denby HOW MUCH At University of Durham EARN AFTER YOU GRADUATE?A survey of students by the Big natural given the economic downturn Choice found that 31% of students and constant reports of unemployment, expect their starting salary to be especially among young people. £20,000-£24,000. Some are alittle more modest – just under a fifth So why are graduate salaries so muchanticipate earning less than £15,000 as better than students believe they will be?starting salary – while an ambitious 6% It comes down to market competition,expect to start on more than £30,000 a with firms desperate to land the mostyear. So who’s right? talented employees. “The executive wanted us to be a real player and wantedIn reality, it seems that graduate to make the salary a more meaningfulexpectations are rather reserved: a proposition”, said one recruiter. Anothersurvey by the Association of Graduate employer agreed: “firms need to beRecruiters (AGR), which represents more competitive to attract the besthundreds of companies, suggests that graduates”.the average graduate salary this year is£26,500, up 6% on last year. High Fliers findings show that graduate’s long-term expectations are moreResearch of leading employers, ambitious. After five years in work,conducted by High Fliers, suggests today’s graduates expect to be earning angraduates can expect to earn an even average of £39,900, which – accordingmore impressive £29,000 on average. to AGR – is only £500 more per year than the figure graduates recruited fiveIt appears that many graduates have years ago actually earn.very modest expectations, which is only 38 The National Student - Careers Guide 2012
  46. 46. GRADUATE CASE STUDYNomfundoSarah MsomiI always imagined I’d live and work brochure caught my eye and I knew I in different parts of the world, wanted to be a Fellow. although it seemed like a long shot in the township where I was Internet Scholar Ethan Zuckerman once born and raised. With a background described ‘bridge figures’ as people who in International Development, and find themselves at the intersection of having worked for various charities and disparate cultures and communities, NGOs, I might seem like an unlikely fit poised to use their unique placement for marketing. But that’s one of the key to facilitate meaningful connections strengths of the WPP Fellowship and between people. This is how I interpret the type of applicants it attracts. You’ll what the Fellowship has allowed me to often hear a Fellow say, ‘it just sounded build on. I have the pleasure of working like the job for me’, whether they’re across disciplines, across agencies and recent Bachelors graduates, teachers, across geographies, which brings with neuroscientists or photographers. In my it a sense of responsibility no other case, an unfulfilled creative drive and job could match. As I wrap up my passion for communications hung over year as a Strategist at Digit, a design my head with each professional choice and technology studio in Shoreditch, I made. And the threat only rose to a I look forward to my next rotation in crescendo when graduate school was media in Mumbai. Once there, I expect drawing to a close and I was yet to come I’ll often find myself looking around across a job description that sounded and wondering – as I often do at R&D like me. I can no longer recall when brainstorms at Digit - and how, but the call for ambidextrous brains on the front of the Fellowship how on earth I got so lucky. 44 The National Student - Careers Guide 2012
  47. 47. GRADUATE JOBSThe 16% of graduates who expected tobe earning more than £100,000 by their30th birthday appear to be a little moreunrealistic, however.As you’d expect good starting salariesare available in investment bankingor fund managing and law. Studentsentering these areas can expect to earnan impressive £38,250 and £37,000,respectively. “Surprisingly graduates can find the mostcompetitive earnings in consultancyand retail, with Lidl’s Graduate AreaManagers starting at £33,000 with thepotential to earn up to £53,000 per year.Starting salaries vary significantly Of course,between sectors - graduates starting inthe public sector will earn £23,750, on finding a job isn’taverage. This is still at the top end of easy. But if youwhat most graduates expected to earnthough. do manage to secure one ofLondon continues to be the best-paidarea for graduate jobs, with an average the thousandsstarting salary of £28,500, higher than of graduatethe £25,000 offered in the South-East,South-West, North-West, Scotland vacancies advertised everyand Wales. Higher accommodationand living costs may offset these gainsbut with 40% of all graduate vacanciessituated in the capital, it continues toprove popular with employers andemployees alike. year, you could be earning a lot more than you think. “ The National Student - Careers Guide 2012 39
  48. 48. MEDIAINTERVIEW FIND OUT MORE ABOUT MEDIA 40 The National Student - Careers Guide 2012
  49. 49. 0MEDIA MEDIA Things About1 1. Work in the media is highly journalism. varied; it inclu des TV, film, vid 2. Most job va eo games and cancies aren’t jobs through n advertised, 70 etworking. % of current w orkers got the 3. However, th ir e big players s training schem uch as the BBC es. offer some hig hly respected 4. The majorit y of media jobs This is a chang are located in ing situation w London and the ith many comp South East. the BBC’s high anies moving n -profile move to orth, such as 5. 550,000 pe Manchester. ople work in th sector being th e media industr e largest. y, with the inte ractive media 6. Around a q uarter of peop 7. Work expe le working in th rience is consid e media industr ered an essenti y are freelance media jobs. al thing for entr . 8. A related-d y into most egree is not es your skills. sential, but it c ertainly helps to demonstrate 9. Where in th e past most inte most media co rnships were u mpanies now p npaid, this is im10. The media aying their inte proving with sector offers s rns. but offers good ome of the low opportunities fo est graduate s tarting salarie r career-progr s ession. The National Student - Careers Guide 2012 41
  50. 50. Marketing Fell Deadline for entry: 8 November 2012 (12 noon GMT) Visit our website and apply online at42 www.wpp.com The National Student - Careers Guide 2012
  51. 51. lowships 2013Ambidextrousbrains requiredWPP is the world leader in marketing communications, with more than150 companies setting industry standards in Advertising; Media InvestmentManagement; Consumer Insight; Public Relations & Public Affairs; Branding& Identity; Healthcare Communications; Direct, Digital, Promotion &Relationship Marketing; and Specialist Communications.We are manufacturers of communications ideas that help to build business for ourclients, through creating and developing relationships with the people who buy anduse their products and services. We do this through a demanding combination ofhard work and flair; logic and intuition; left brain and right brain thinking.The Fellowship was started, 17 years ago, to create future generations of leadersfor our companies. Fellows tend to be intellectually curious people, who aremotivated by the challenges of marketing communications, and by the prospectof working at the confluence of art and business. They spend three years on theprogram: in each year they work in a different WPP company, in a differentmarketing communications discipline and, usually, on a different continent.Long-term prospects within a WPP company are excellent, with many formerFellows now occupying senior management positions.For further information ask at your careers service or contact:Harriet Miller, WPPT: +44 (0)20 7408 2204E-mail: hmiller@wpp.com The National Student - Careers Guide 2012 43
  52. 52. GRADUATE CASE STUDYNomfundoSarah MsomiI always imagined I’d live and work brochure caught my eye and I knew I in different parts of the world, wanted to be a Fellow. although it seemed like a long shot in the township where I was Internet Scholar Ethan Zuckerman once born and raised. With a background described ‘bridge figures’ as people who in International Development, and find themselves at the intersection of having worked for various charities and disparate cultures and communities, NGOs, I might seem like an unlikely fit poised to use their unique placement for marketing. But that’s one of the key to facilitate meaningful connections strengths of the WPP Fellowship and between people. This is show I interpret the type of applicants it attracts. You’ll what the Fellowship has allowed me to often hear a Fellow say, ‘it just sounded build on. I have the pleasure of working like the job for me’, whether they’re across disciplines, across agencies and recent Bachelors graduates, teachers, across geographies, which brings with neuroscientists or photographers. In my it a sense of responsibility no other case, an unfulfilled creative drive and job could match. As I wrap up my passion for communications hung over year as a Strategist at Digit, a design my head with each professional choice and technology studio in Shoreditch, I made. And the threat only rose to a I look forward to my next rotation in crescendo when graduate school was media in Mumbai. Once there, I expect drawing to a close and I was yet to come I’ll often find myself looking around across a job description that sounded and wondering – as I often do at R&D like me. I can no longer recall when brainstorms at Digit - and how, but the call for ambidextrous brains on the front the fellowship very how on earth I got so lucky. 44 The National Student - Careers Guide 2012
  53. 53. “ GRADUATE CASE STUDY I have the pleasure of working across disciplines, across agencies and across geographies, which brings with it a sense of responsibility no other job could match. “The National Student - Careers Guide 2012 45
  54. 54. GRADUATE CASE STUDYDale Kirsop Marketing Director, JWT New YorkT here we were, the Secretary of WPP Fellowship presents a refreshing State and I, hurtling down the alternative. With guidance and Kuala Lumpurian motorway in mentorship from industry titans, you are the Ambassador’s Jag, Union free to forge your own path. Where youFlag fluttering, motorcycle outriders go, what you do, who you work with…it’sahead, while 500 irate passengers on the all up to you. Don’t like it? Then changemidnight jumbo to London awaited our it. WPP will make it happen. Thatarrival. Why were we late? The King freedom of choice is rare, and to have itwouldn’t stop talking, obviously. How in a group as wildly diverse as WPP isdo you tell a King you’ve got to dash to truly unique.your plane? Awkward. My Fellowship took me to everyAnyway. “This job is pretty special”, I continent. I managed global advertisingthought to myself. And it is. campaigns, developed smells fromYou’re at a scary junction in your life scratch, designed new food products,and there’s a thousand ways to turn. and wrote speeches for the PrimeLawyers, Consultants and Financiers Minister, Prince William and Davidare no doubt schmoozing you with stock Beckham. After three years, no otherphotography, animated PowerPoints Fellow, indeed no other graduate I knew,and massive salaries. But look harder had a CV like mine. That’s the wholeand you’ll notice what’s not on their point of this programme – we’re alltable. It’s what I consider to be different. WPP respect and encouragemost important: control of your own individuality; they equip us to make ourprofessional destiny. own tracks, live our own lives and pursue our own passions. It’s an incrediblyAt this point, your career aspirations are liberating experience. So that’s whyuntested. It’s tempting but dangerous back then in Malaysia, and still today,to don the blinkers, and walk blindly I consider the WPP Fellowship to be sointo a regimented training programme special.only to regret it later. Thankfully, the 46 The National Student - Careers Guide 2012
  55. 55. “ GRADUATE CASE STUDY WPP re and en spect individ courage equip uuality; they our ow s to make live ou n tracks, and pu r own lives own pa rsue our ssions. “The National Student - Careers Guide 2012 47
  56. 56. GRADUATEINTERVIEWJOBS Expert panel:How to write a CV If you want to get a job, h aving a good CV is essential.How long should my CV be?


 an instant impact, a personal statement can often add value to your CV, butEmma Smallwood: “I would suggest be warned, this is not a section to givethat it is no longer than three pages as an overview of your career, it needsyou want to ensure it is concise, to the to highlight key skills and give a clearpoint and well structured. Companies indication of your motivations, valuesare also starting to request video CVs and career path. No more than 3 or 4which are a good opportunity to sell your lines.”personality and articulate your skills andexperience.” How much detail of my education should I include?Should I bother with a personalstatement? Emma Smallwood: “This very much depends on your level of education. PutJulia Dolowicz: “I would say ‘Yes’. your most recent qualifications first andPotential recruiters like to read a round- include specific A-levels or equivalent,up of your strengths, abilities, and followed by, for example, 10 GCSEs A-C.personality at the top of your CV. It If the job specifies Maths or English,gives them the information ‘straight- include the specific grade. If half of youraway’” CV consists of a list of grades, it will not entice potential employers. TheyNadim Choudhury: “If you are targeting are interested in more than just youra specific careers path and want to make academic qualifications.” 48 The National Student - Careers Guide 2012
  57. 57. d up three experts GRADUATE JOBSTNS line ing CVs to give you rite to the role as they draw the employer’sin writ attention first. Whether you modify yourthe lowd own on how to w ck CV depends on how different the jobs ill put you on tra are. If you are focusing on transferable one that w skills, for example, communicating at all m your dream job.. levels or project planning, you may not fro need to tailor your CV extensively. Consider focusing on a specific project How much of my employment history or role in greater depth if the skills and should I include? experience are more relevant.” Nadim Choudhury: “Most employers will How important is the presentation of ask you to list your past three jobs and my CV? give you the option of adding additional employment history if you so wish. If you Nadim Choudhury: “It Is import to have have a long work history, you might not a clear and concise CV, so avoid fancy want to include it all because a recruiter presentation styles. Consistency is key may glaze over and stop reading your and it should be structured properly. application. Include enough work history Make sure you use fonts appropriately. to give your future employer a sense of who you are without listing every job.” Times New Roman and Ariel are considered good font types of CVs. How much about my outside interests Highlight key factual information but try should I include? for it not to be too text heavy.” Julia Dolowicz: “Employers tell me this Should I use colour in my CV? is important but it’s crucial to get the balance right. I would choose to focus on Emma Smallwood: “Using colour to things that you’re passionate about and highlight certain aspects of the text happy to discuss at interview. Maybe is useful, but be aware that it may be two sentences maximum on this.” printed in black and white. How much should I tailor each CV to If you are applying for roles in the arts specific positions? the usual CV conventions are not strictly adhered to and demonstrating your Emma Smallwood: “You should artistic flair could help your application definitely tailor your covering letters stand out.” The National Student - Careers Guide 2012 49
  58. 58. “GRADUATEINTERVIEWJOBSWhat is the worst mistake you haveever seen in a CV?Nadim Choudhury: “A candidate put Spelling anddown her political affiliation that was Grammar is aclearly not mainstream. Needless to sayshe was not invited for an interview. huge one. It’sAvoid, religious and political views on vital that if you’reCVs.” not confident in this area – askEmma Smallwood: “I once read aCV written in text language, whichwas completely inappropriate.Communicating in this way is fine forinstant messaging but steer well clear ofit for job applications!” toothcomb. “ someone to check it over with a ‘fineWhat is the one mistake you would saywould guarantee your CV going straightin the bin?Julia Dolowicz: “Spelling and Grammaris a huge one. It’s vital that if you’re notconfident in this area – ask someone tocheck it over with a ‘fine toothcomb.’”Emma Smallwood: “Having the wrongaddress, company name or person youare applying to is a huge mistake.This usually happens because peopleapply for multiple roles and use thesame template. Always check thedetails before pressing ‘send’. A lackof attention to detail in the applicationprocess can speak volumes about thetype of person applying for the role. 50 The National Student - Careers Guide 2012
  59. 59. GRADUATE JOBSNadim Choudhury, Head of CareerServices at London School ofBusiness & Finance (LSBF).A seasoned career services professional,Nadim Choudhury has over 8 yearsexperience working with leading globalbusiness schools. He has specificexperience in strategy development,coaching and guidance for MBA studentsand senior executives and currentlyheads up the Career Services departmentat the London School of Business &Finance. He has delivered hundredsof workshops on creating personalmarketing strategies and using socialmedia for career success.Julia Dolowicz is an externalmarker for Liverpool’s JohnMoore University World of Workprogramme. She also works forLiverpool College as a Careers Coach,supporting students throughout theUniversity application process andcoaching those who want to create theirfirst CV. Julia is the author of CreatingYour First Ever CV IN Seven Easy Steps.Emma Smallwood is a consultantwith people services business,Independent. She completed aMasters in HR after her degree andsince then has been working ongraduate, talent and training projects forIndependent’s blue chip client base. Thisincludes designing graduate assessmentcentres and assessing those candidateswho attend. The National Student - Careers Guide 2012 51
  60. 60. GRADUATE INTERVIEWJOBS HOW TO MAKE YOUR JOB APPLICATION STAND OUT R) (WITHOUT DRESSING UP AS A CATERPILLA A s an advertising agency, we • An applicant filmed himself expect (and hope!) for the job handwriting his application in real applications we receive to be time and used props to illustrate his innovative. However, there can points. A fantastic idea in theory, butTO DO IN A be a very fine line between clever and in practice we struggled to read what clumsy applications, and sometimes he was writing. eager graduates become victims of their own creativity.VIEW While these examples are certainly original, it’s important that any For example, here’s an insight into what graduates feeling inspired to inject a bit some of the colleagues at Gratterpalm of inventiveness into their own CV do remember that job hunters have done in not overlook the basics. The purpose the past to try and stand out: of a job application is to communicate • A man pretended to be homeless and your skills, knowledge and experience sat outside our reception doors with in order to secure an interview. You’ll a sign saying he would work for free have the opportunity to show off your – he certainly grabbed our attention personality once you’re face-to-face with when we were falling over him to get the perspective employer. into the door. • Someone printed their CV on a So here are my top ten tips for making miniscule piece of paper and sent it sure your job application stands out (for in with a magnifying glass – the very the right reasons): definition of eye-catching! • We received a CV that was engraved 1. Make your CV enjoyable to read. onto a piece of toast, which was used Use colour, photography and design like a postcard. It survived its postal to present your CV in an interesting journey as it had been varnished to way. Don’t overdo it though – keep it keep it intact - including the stamp. relevant and professional. 52 The National Student - Careers Guide 2012
  61. 61. GRADUATE JOBSHow far would you go to get your dream job? Would you dress upas a caterpillar, waddle your way into reception and hand deliveryour CV? No? Well that’s what one person did to try and get noticedby leading advertising agency Gratterpalm. Here, the agency’s HRManager, Anna Brown, reveals some of the weird and wonderful jobapplications she and her colleagues have seen in their time andoffers some tips on how you can make your job application standout – without scaring off potential employers. The National Student - Careers Guide 2012 53

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