2. Ok, so your site is now live and you still haven't seen any
traffic whatsoever to your website. Although getting
your site in the search engines can be frustrating it is
worth it. All you need is time, patience, and a little bit of
preparation. Lets start of by talking about the meta tags.
Although most major search engines don't look at the
meta tags for keywords they magnify the title and
description tags and base their entire categorization off
of them. You will want to make certain that every page
has both the title and description tags filled in and be
sure to use you major keyword phrases in both the title
and description. Every page in your website should have
it's own unique title
4. When designing a site the first thing to always
remember is to create the site for the user not for search
engines, but as a disclaimer also be aware of proper
search engine practices.
9. Search engines rank a site by many methods but one of
the most important pieces of criteria for any site is the
number of websites that point back to it aka backlinks.
Do you know of sites that are similar to yours but not a
competitor? If so, you should contact the webmaster
and see if they would be interested in exchanging links
with you. Also you can join many free text link
exchanges aka reciprocal links. Both of these methods
will enhance your backlinks expediential, and since this
is single handedly the most important part of receiving
traffic you will want to take your time and do it
correctly. Yet another way of achieving backlinks is
through forums, and blogs. Join Email Discussion
10. Groups, Forums, Ezines, And News Groups while placing
your websites link in your signature can create a lot of
attention and will also get spidered by the search
engines. Although search engines are the ultimate goal
with your back-linking you will be pleased to see traffic
start rolling in from others sites that you have left links
on.
11. It is believed by many that the major search engines use
a tactic to prevent search spam called "sandboxing" this
in short means a waiting period before they will index
your site on their search engine. Although this is very
controversial it is also one of the reasons why you need
to find sites that are out of the "sandbox" who will link
to you. Typically the sandboxing will last from 3 to 6
months.
12. 4. Watch and wait, only make one change at a time:
13. Measure the Progress of your site and how much traffic
is coming in, and whenever you make any changes be
sure to make them one at a time. If you make to many
changes at once you could be undoing all your hard
work and efforts and find your website slipping in the
engines. The key to this step is definitely patience.
15. It may not appear that the search engines are watching
your site but they probably are. Some of the things they
look for in a site as time goes on is the activity level of
your site. If you developed a site 1 year ago and have
not made a single update or even added a new page to
the site it will start to fall in the search engine as other
sites take your place. In reverse if you continually add
new pages to your site this can help your site rise in rank
replacing the stale sites. This doesn't mean that you
need to add a new page every day but try this even once
a month and you will be surprised at the results.
17. Press Releases can bring in very targeted interest to your
site as well as creating backlinks for you throughout high
traffic sites. When you are writing a Press Release do not
spam them with a cheap article loaded with links, it will
only get thrown out. The best way to write a press
release is to find something interesting in your business
that has never been addressed by other companies.
Some examples topics would be: do you have an
interesting or dangerous job, does your website offer
something strange or unusual, have you uncovered a
way to make life more time efficient, easier, or do you
have a product or service that will save others money. If
you focus your Press Release on these
18. criteria and only make a short reference to your site
with only one or two links max you will see other news
sites pick up your story and you may even gain enough
momentum and popularity that television, radio, and
newspapers want to interview you.