Social Media Personal Branding

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  • Social Media Personal Branding

    1. 1. Personal BrandingThrough Social MediaBenjamin T. Bush
    2. 2. BRAND = DNA Brands Propel Business
    3. 3. We are CEO’s of our ownCompany: ME inc. To be in businesstoday our most important job is to be head marketer for the brand called YOU! - Tom Peters
    4. 4. 4 Questions1. What are you PASSIONATE about?2. What KEY WORDS best describe you?3. What MOTIVATES you?4. Why are you UNIQUE?
    5. 5. 4 Rules1. Be Consistent2. Be Relevant3. Be Interesting4. Be Yourself
    6. 6. Creating Your BrandGreat Places to Start
    7. 7. Professional Outfit ProfilePhotoRecent Update Profile CompletenessCurrent Info Promote Your Web Presence Ben’s Profile
    8. 8. Outfit Profile Summary / Brand Statement What makes you unique? Offer? Specialties & Skills Think ‘key word’ SEO
    9. 9. LinkedIn Skills
    10. 10. Custom URLCreate a Personal URL- Cleaner- Email Signature- Business Cards How To
    11. 11. Personal Business Card QR Code
    12. 12. Applications
    13. 13. Books- Industry Related- Personal Interest
    14. 14. Presentations- Industry- Related Topic- Course
    15. 15. Blog- RSS- Recent Postings
    16. 16. Adding to NetworkLinking Up - Groups - Colleagues - Friends - Add Personal Note
    17. 17. Job Searching Email Alerts Save Job / Similar Jobs Connections to Company Job Search
    18. 18. Follow Companies Deluxe Corp
    19. 19. Follow Companies Contact Recruiters In Your Network
    20. 20. Join Groups Discussions - Members - Jobs
    21. 21. Career Explorer Career Explorer
    22. 22. LinkedIn TipsAdditional Advice- Check Account Daily- Status Updates- Contribute to Groups- Be Professional- Informational Interviews
    23. 23. Spring Cleaning Clean up Trash - Pictures - Wall Posts - Crazy Info - Privacy Settings
    24. 24. SEO Profile Optimize Info - School - Interests - Work Experience - Advertisements
    25. 25. Like Career Pages Facebook Page
    26. 26. Reach Out Discover Opportunities
    27. 27. Create a Blog Showcase - Wisdom - Passion - Literacy
    28. 28. Join Twitter To Begin - Sign Up - Pick Username - Email
    29. 29. Profile Information Fill Out - Name - Location - Web (LinkedIn/Blog URL) - Bio (SEO)
    30. 30. Follow & SocializeTweet- Interests & Knowledge- Find Topics & Hashtags- Event & Industry Chats- Location BasedHashtags#job #mnjobs#interview #careeradvice
    31. 31. Company Tweets
    32. 32. Deluxe PageBen’s Profile
    33. 33. Social TipsFollow...Blogs - MashableNiche Job Boards - Brazen Careerist - Brave New Talent - Glassdoor
    34. 34. ben bushlinkedin.com/in/btbush@BennyBush@BenAtDeluxe
    35. 35. LinksLinkedIn • Skills: http://www.linkedin.com/skills/ • Career Explorer: http://www.linkedin.com/careerexplorerFacebook • BranchOut: https://apps.facebook.com/branchout/ • BeKnown: https://apps.facebook.com/beknown/Business Cards • Moo: http://us.moo.com/ • Zazzle: http://www.zazzle.com/ • QR Code Generator: http://qrcode.kaywa.com/
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