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Social Media Personal Branding

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  • Transcript

    • 1. Personal BrandingThrough Social MediaBenjamin T. Bush
    • 2. BRAND = DNA Brands Propel Business
    • 3. We are CEO’s of our ownCompany: ME inc. To be in businesstoday our most important job is to be head marketer for the brand called YOU! - Tom Peters
    • 4. 4 Questions1. What are you PASSIONATE about?2. What KEY WORDS best describe you?3. What MOTIVATES you?4. Why are you UNIQUE?
    • 5. 4 Rules1. Be Consistent2. Be Relevant3. Be Interesting4. Be Yourself
    • 6. Creating Your BrandGreat Places to Start
    • 7. Professional Outfit ProfilePhotoRecent Update Profile CompletenessCurrent Info Promote Your Web Presence Ben’s Profile
    • 8. Outfit Profile Summary / Brand Statement What makes you unique? Offer? Specialties & Skills Think ‘key word’ SEO
    • 9. LinkedIn Skills
    • 10. Custom URLCreate a Personal URL- Cleaner- Email Signature- Business Cards How To
    • 11. Personal Business Card QR Code
    • 12. Applications
    • 13. Books- Industry Related- Personal Interest
    • 14. Presentations- Industry- Related Topic- Course
    • 15. Blog- RSS- Recent Postings
    • 16. Adding to NetworkLinking Up - Groups - Colleagues - Friends - Add Personal Note
    • 17. Job Searching Email Alerts Save Job / Similar Jobs Connections to Company Job Search
    • 18. Follow Companies Deluxe Corp
    • 19. Follow Companies Contact Recruiters In Your Network
    • 20. Join Groups Discussions - Members - Jobs
    • 21. Career Explorer Career Explorer
    • 22. LinkedIn TipsAdditional Advice- Check Account Daily- Status Updates- Contribute to Groups- Be Professional- Informational Interviews
    • 23. Spring Cleaning Clean up Trash - Pictures - Wall Posts - Crazy Info - Privacy Settings
    • 24. SEO Profile Optimize Info - School - Interests - Work Experience - Advertisements
    • 25. Like Career Pages Facebook Page
    • 26. Reach Out Discover Opportunities
    • 27. Create a Blog Showcase - Wisdom - Passion - Literacy
    • 28. Join Twitter To Begin - Sign Up - Pick Username - Email
    • 29. Profile Information Fill Out - Name - Location - Web (LinkedIn/Blog URL) - Bio (SEO)
    • 30. Follow & SocializeTweet- Interests & Knowledge- Find Topics & Hashtags- Event & Industry Chats- Location BasedHashtags#job #mnjobs#interview #careeradvice
    • 31. Company Tweets
    • 32. Deluxe PageBen’s Profile
    • 33. Social TipsFollow...Blogs - MashableNiche Job Boards - Brazen Careerist - Brave New Talent - Glassdoor
    • 34. ben bushlinkedin.com/in/btbush@BennyBush@BenAtDeluxe
    • 35. LinksLinkedIn • Skills: http://www.linkedin.com/skills/ • Career Explorer: http://www.linkedin.com/careerexplorerFacebook • BranchOut: https://apps.facebook.com/branchout/ • BeKnown: https://apps.facebook.com/beknown/Business Cards • Moo: http://us.moo.com/ • Zazzle: http://www.zazzle.com/ • QR Code Generator: http://qrcode.kaywa.com/

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