Social Media Engagement At Deluxe

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Social Media Engagement At Deluxe

  1. 1. DELUXE CORPSocial Media Engagement
  2. 2. The Customernow interacts with brands where they live online • Facebook • Twitter • LinkedIn • YouTube • Blogs
  3. 3. Conversion?
  4. 4. The Brandmust become proactive and socially presentonline to provide value for the customer
  5. 5. val.ue | valyoo |the usefulness of something considered in respectto a particular purpose
  6. 6. The Customerwill find great value utilizing social mediaduring the job search • Learn • Connect • Be Heard • Find Assistance • Land a Job
  7. 7. The Brandwill discover the extraordinary value of socialmedia in customer relationships• Brand Awareness• Attraction & Retention• Talent Engagement• Recruiting
  8. 8. Presence ManagementSocial Media Activity = 24/7Constant Monitoring • Not 9 - 5 • Notifications / Alerts • E.A.P. (Emergency Action Plan)
  9. 9. Facebook Content & Engagement Hub • Company News • Department Features • Job Openings • Customer Interaction • Work Advice • Contest
  10. 10. Company NewsFacebook Post
  11. 11. Department Features Facebook Post
  12. 12. Job OpeningsFacebook Post
  13. 13. Customer Interaction Facebook Post
  14. 14. Work AdviceFacebook Post
  15. 15. LinkedIn Recruiting & Advertising Tool • Customer Interaction • Job Promotions • Source Candidates • Group Discussions
  16. 16. Customer Interaction LinkedIn Discussion
  17. 17. Job Promotions
  18. 18. Group Discussions
  19. 19. Twitter Content Buzz • Company News • Job Openings • Industry Chats • Increase Site Traffic • Customer Interaction
  20. 20. Organizing Tweets
  21. 21. YouTube Online Video Catalogue • Job Descriptions • Company Events • Department Snapshots • How-To’s
  22. 22. Blog Talent Community Media Database • Company Articles • Audio Podcasts • Culture Videos • Employee Snapshots
  23. 23. Audio Podcasts Blog Post
  24. 24. Workplace Articles Blog Post
  25. 25. Culture VideosBlog Post
  26. 26. Benjamin T. Bushlinkedin.com/in/btbush@deluxeintern

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