Social Media OverviewSocial Media Objective:Strengthen the community in Shoreview, Minnesota byengaging within online social networks to create &sustain lasting relationships among residents to raiseawareness & funds for the community while building amuch more social neighborhood.
Goals•Increase Facebook fan page involvement• Offer residents community updates & news• Generate communication among the Shoreview area• Nurture lasting relationships with donors & residents• Stay current, raise some money & have fun!
Create An Engaging Online CommunityPost & Provide:• Relevant news• A way to give back to community ($) or (volunteering)• Area to learn• Contests• Bond with Shoreview community & friend other residents• An easy form of communication• Area for voices to be heard
Step 5:MarketingCurrent Donors• Reach them• email/mail “Find us on Facebook”• Print-2-Digital
Marketing... Publicize you’ve gone social! Handouts / Literature • What is facebook? • Explanation of beneﬁts • Directions on how-to set up and “like”
Facebook Ad• Build awareness• Promote an event• Donation opportunities