8. Social Media OverviewSocial Media Objective:Strengthen the community in Shoreview, Minnesota byengaging within online social networks to create &sustain lasting relationships among residents to raiseawareness & funds for the community while building amuch more social neighborhood.
9. Goals•Increase Facebook fan page involvement• Offer residents community updates & news• Generate communication among the Shoreview area• Nurture lasting relationships with donors & residents• Stay current, raise some money & have fun!
10. Step 1:Plant The Seed
11. Board MemberInvolvement Practice• Get active on social networks• Become familiar with platform (facebook)
12. Begin interaction with the SCF Facebook page• Share information• Post pictures & events• Comment & reply on wall posts
13. Step 2:Beef Up Facebook Page Transfer important content from website • donation area • grant app • grant awardshttp://www.facebook.com/socialbeesdeluxe careers
14. Step 3:Become An Ambassador Spread the Word • Communicate with friends, family, neighbors • Recommend SCF page to friends “Check out the SCF on Facebook!”
15. Step 4:Entice Audience Give people a reason become involved...
17. Create An Engaging Online CommunityPost & Provide:• Relevant news• A way to give back to community ($) or (volunteering)• Area to learn• Contests• Bond with Shoreview community & friend other residents• An easy form of communication• Area for voices to be heard
18. Step 5:MarketingCurrent Donors• Reach them• email/mail “Find us on Facebook”• Print-2-Digital
19. Marketing... Publicize you’ve gone social! Handouts / Literature • What is facebook? • Explanation of beneﬁts • Directions on how-to set up and “like”
20. Facebook Ad• Build awareness• Promote an event• Donation opportunities
21. Step 6:Spark Excitement!!!!!!!!!!!!!!!!!!!
22. Step 6:Spark Excitement!!!!!!!!!!!!!!!!!!!
24. Facebook Contest / Auction• Reel in an initial audience• Showcase your involvement in social media• Contact local biz - cross promote on facebook• Involve facebook in next auction
25. Step 7:Have Fun! • Social media is awesome! • Exhibit the effort... receive results! • Raise $ • Gain a friend?... probably