Implementing Social Media

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Implementing social media for non-profit organizations.

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Implementing Social Media

  1. 1. IMPLEMENTINGSOCIAL MEDIA
  2. 2. Who Is Active OnSocial Networks?
  3. 3. Who Is Active OnSocial Networks?
  4. 4. Who Is Active OnSocial Networks?
  5. 5. Who Is Active OnSocial Networks?
  6. 6. Step 0:Be Open-mined
  7. 7. Step 0:Be Open-mined
  8. 8. Social Media OverviewSocial Media Objective:Strengthen the community in Shoreview, Minnesota byengaging within online social networks to create &sustain lasting relationships among residents to raiseawareness & funds for the community while building amuch more social neighborhood.
  9. 9. Goals•Increase Facebook fan page involvement• Offer residents community updates & news• Generate communication among the Shoreview area• Nurture lasting relationships with donors & residents• Stay current, raise some money & have fun!
  10. 10. Step 1:Plant The Seed
  11. 11. Board MemberInvolvement Practice• Get active on social networks• Become familiar with platform (facebook)
  12. 12. Begin interaction with the SCF Facebook page• Share information• Post pictures & events• Comment & reply on wall posts
  13. 13. Step 2:Beef Up Facebook Page Transfer important content from website • donation area • grant app • grant awardshttp://www.facebook.com/socialbeesdeluxe careers
  14. 14. Step 3:Become An Ambassador Spread the Word • Communicate with friends, family, neighbors • Recommend SCF page to friends “Check out the SCF on Facebook!”
  15. 15. Step 4:Entice Audience Give people a reason become involved...
  16. 16. HOW!
  17. 17. Create An Engaging Online CommunityPost & Provide:• Relevant news• A way to give back to community ($) or (volunteering)• Area to learn• Contests• Bond with Shoreview community & friend other residents• An easy form of communication• Area for voices to be heard
  18. 18. Step 5:MarketingCurrent Donors• Reach them• email/mail “Find us on Facebook”• Print-2-Digital
  19. 19. Marketing... Publicize you’ve gone social! Handouts / Literature • What is facebook? • Explanation of benefits • Directions on how-to set up and “like”
  20. 20. Facebook Ad• Build awareness• Promote an event• Donation opportunities
  21. 21. Step 6:Spark Excitement!!!!!!!!!!!!!!!!!!!
  22. 22. Step 6:Spark Excitement!!!!!!!!!!!!!!!!!!!
  23. 23. stuff
  24. 24. Facebook Contest / Auction• Reel in an initial audience• Showcase your involvement in social media• Contact local biz - cross promote on facebook• Involve facebook in next auction
  25. 25. Step 7:Have Fun! • Social media is awesome! • Exhibit the effort... receive results! • Raise $ • Gain a friend?... probably

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