brief thoughts on
presentations

Post-Discussion Handout
January 6, 2014

© 2014 Barclay T. Blair

Barclay T. Blair
btblai...
What	
  are	
  presenta,on	
  slides?	
  
§  Presenta,on	
  slides	
  are	
  a	
  visual	
  tool	
  for	
  increasing	
  ...
Types	
  of	
  presenta,ons	
  
§  There	
  are	
  3	
  basic	
  reasons	
  to	
  give	
  a	
  presenta,on,	
  and	
  
th...
When	
  you	
  are	
  trying	
  to	
  Inform	
  
§  Inform	
  
•  Examples:	
  project	
  progress	
  update,	
  new	
  d...
When	
  you	
  are	
  trying	
  to	
  Convince	
  
§  Convince	
  
•  You	
  are	
  making	
  a	
  case	
  for	
  or	
  a...
When	
  you	
  are	
  trying	
  to	
  Entertain	
  
§  Entertain	
  
•  Besides	
  clowns	
  and	
  magicians,	
  most	
 ...
Presenta,on	
  ,ps	
  
§  Never	
  provide	
  your	
  presenta,on	
  in	
  advance	
  (unless	
  your	
  
presenta,on	
  ...
Tac,cs	
  
§  Webinars	
  are	
  a	
  good	
  way	
  to	
  start	
  out	
  
§  Get	
  out	
  in	
  front	
  of	
  the	
 ...
The	
  Blessing	
  and	
  the	
  Curse	
  
§  The	
  more	
  you	
  show	
  your	
  personality,	
  the	
  more	
  
rewar...
MINIMALISM	
  IN	
  INFORMATION	
  	
  
DESIGN:	
  SAMPLES	
  FROM	
  PAST	
  DECKS	
  
© 2014 Barclay T. Blair

10	
  
© 2014 Barclay T. Blair

11	
  
Defensibility*vs.*Difficulty*

6#
5#

3#
2#
1#

dif,iculty+

4#

defensibility+
© 2014 Barclay T. Blair
Copyright*2012,*ViaL...
A	
  Mandate	
  For	
  Ac,on	
  

© 2014 Barclay T. Blair

13	
  
Defensible	
  Dele,on	
  

© 2014 Barclay T. Blair

14	
  
Documents discovered versus documents actually used in litigation [1044:1]

Source:	
  Li(ga(on	
  Costs	
  Survey,	
  Duk...
© 2014 Barclay T. Blair

16	
  
ONE	
  WAY	
  TO	
  USE	
  IMAGES:	
  
METAPHORICALLY	
  
© 2014 Barclay T. Blair

17	
  
© 2014 Barclay T. Blair

18	
  
What	
  I	
  said	
  while	
  displaying	
  the	
  prior	
  slide:	
  
“We	
  s(ll	
  think	
  of	
  informa(on	
  like	
 ...
© 2014 Barclay T. Blair

20	
  
What	
  I	
  said	
  while	
  displaying	
  the	
  prior	
  slide:	
  
“The	
  reality	
  of	
  informa(on,	
  the	
  trut...
© 2014 Barclay T. Blair
What	
  I	
  said	
  while	
  displaying	
  the	
  prior	
  slide:	
  
We	
  need	
  a	
  different	
  view	
  of	
  inform...
PHOTOGRAPHIC:	
  IMAGES	
  TO	
  DEMONSTRATE	
  
MASTERY	
  &	
  AUTHENTICITY	
  
© 2014 Barclay T. Blair

24	
  
“The	
  title	
  CIO	
  offends,	
  
delights,	
  frightens,	
  and	
  
irritates.	
  	
  
	
  
Those	
  who	
  dislike	
 ...
Notes	
  on	
  the	
  prior	
  slide	
  
§  This	
  was	
  part	
  of	
  a	
  presenta,on	
  where	
  I	
  was	
  
challe...
brief thoughts on
presentations

Post-Discussion Handout
January 6, 2014

© 2014 Barclay T. Blair

Barclay T. Blair
btblai...
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Brief Thoughts on Preparing Presentations

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I was asked to briefly share a few of my thoughts on presentations to a professional association here in New York and thought I would share the handout that I left behind. This is a quick collection of my thoughts on what I have learned after delivering hundreds of presentations over the last decade, while evolving into a professional speaker.

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Brief Thoughts on Preparing Presentations

  1. 1. brief thoughts on presentations Post-Discussion Handout January 6, 2014 © 2014 Barclay T. Blair Barclay T. Blair btblair@vialumina.com 646 450 IGOV barclaytblair.com @btblair 1  
  2. 2. What  are  presenta,on  slides?   §  Presenta,on  slides  are  a  visual  tool  for  increasing  the   intended  effect  of  the  words  coming  out  of  your  mouth   •  Examples  of  desired  effects:  comprehension,  agreement,   entertainment   §  Ergo,  most  slides  should  be  visual  not  textual   §  You  are  building  a  presenta(on,  not  a  document,  term   paper,  book,  or  ar,cle     •  Your  presenta,on  may  be  based  on  one  of  these,  but  it  is  not   one  of  these   •  There  are  also  ,mes  when  slides  are  used  to  create  documents   instead  of  presenta,ons  (like  this  handout)   §  Unless  you  are  reading  from  your  slides  there  is  no   correla,on  between  presenta,on  dura,on  and  #  of   slides   © 2014 Barclay T. Blair 2  
  3. 3. Types  of  presenta,ons   §  There  are  3  basic  reasons  to  give  a  presenta,on,  and   the  slides  and  style  used  must  reflect  the  purpose   •  To  Inform   •  To  Convince   •  To  Entertain   © 2014 Barclay T. Blair 3  
  4. 4. When  you  are  trying  to  Inform   §  Inform   •  Examples:  project  progress  update,  new  developments,   new  product  training   •  You  are  there  to  deliver  informa,on  in  a  way  that  adds   something  that  audiences  can’t  get  from  reading  the  same   informa,on   •  What  value  can  you  add?   •  •  •  •  •    Summariza,on   Your  opinion  of  what  is  most  important     What  is  most  relevant  to  them   Color  commentary  and  anecdotes     Make  the  content  more  understandable,  lively,  etc.   © 2014 Barclay T. Blair 4  
  5. 5. When  you  are  trying  to  Convince   §  Convince   •  You  are  making  a  case  for  or  against  something   •  E.g.,  budget,  project,  policy  decision   •  •  •  •  You  are  making  an  argument,  even  if  it  is  disguised     Use  all  the  elements  of  structuring  a  logical  argument   Leaven  with  emo,on   Be  confident  and  authen,c   © 2014 Barclay T. Blair 5  
  6. 6. When  you  are  trying  to  Entertain   §  Entertain   •  Besides  clowns  and  magicians,  most  speakers  are  rarely   asked  to  “entertain,”  but  in  many  contexts  are  expected  to   entertain   •  Entertainment  comes  in  many  forms,  but  in  most  business   contexts  must  be  rooted  in  mastery  of  a  topic,  experience,   etc.     •  It  is  probably  the  most  difficult  and  risky  form  of   presenta,on  as  it  is  hard  to  predict  what  will  entertain  any   audience  on  a  par,cular  day   •  Personality  is  equally  or  even  more  important  than   content   © 2014 Barclay T. Blair 6  
  7. 7. Presenta,on  ,ps   §  Never  provide  your  presenta,on  in  advance  (unless  your   presenta,on  is  not  a  presenta,on)   §  If  you  are  doing  your  job  right,  your  slides  should  be   almost  useless  to  people  who  did  not  a_end  your   presenta(on   §  The  shorter  the  presenta,on,  the  more  difficult  it  will  be   to  prepare   §  In  some  instances,  it  may  be  worth  wri,ng  down   everything  you  are  going  to  say  and  memorize  it   •  Then  forget  the  memoriza,on  and  try  to  be  inspired  by  what  is   on  your  slides   •  You  are  trying  to  make  it  seem  like  you  are  the  master  of  your   ideas,  but  that  you  have  never  been  more  exited,  compelled,   sobered,  humbled  etc.  about  them   © 2014 Barclay T. Blair 7  
  8. 8. Tac,cs   §  Webinars  are  a  good  way  to  start  out   §  Get  out  in  front  of  the  podium,  even  if  you  have  to   use  a  print  out  for  reference   §  Try  to  avoid  looking  at  your  slides  unless  you  are   direc,ng  the  audience  to  something  specific   §  For  the  love  of  God,  no  clip  art  and  only  two  fonts   © 2014 Barclay T. Blair 8  
  9. 9. The  Blessing  and  the  Curse   §  The  more  you  show  your  personality,  the  more   rewarding  it  will  be   •  (it  is  also  more  dangerous)   §  You  will  bomb  at  some  point,  no  ma_er  what   •  (treat  it  as  a  inevitable)   •  (some,mes  you  can  learn  something  from  it)   •  (some,mes  all  you  learn  is  that  you  will  some,mes  bomb,   no  ma_er  what)   © 2014 Barclay T. Blair 9  
  10. 10. MINIMALISM  IN  INFORMATION     DESIGN:  SAMPLES  FROM  PAST  DECKS   © 2014 Barclay T. Blair 10  
  11. 11. © 2014 Barclay T. Blair 11  
  12. 12. Defensibility*vs.*Difficulty* 6# 5# 3# 2# 1# dif,iculty+ 4# defensibility+ © 2014 Barclay T. Blair Copyright*2012,*ViaLumina*LLC.* 12  
  13. 13. A  Mandate  For  Ac,on   © 2014 Barclay T. Blair 13  
  14. 14. Defensible  Dele,on   © 2014 Barclay T. Blair 14  
  15. 15. Documents discovered versus documents actually used in litigation [1044:1] Source:  Li(ga(on  Costs  Survey,  Duke  Law  School,  May  2010   © 2014 Barclay T. Blair 15  
  16. 16. © 2014 Barclay T. Blair 16  
  17. 17. ONE  WAY  TO  USE  IMAGES:   METAPHORICALLY   © 2014 Barclay T. Blair 17  
  18. 18. © 2014 Barclay T. Blair 18  
  19. 19. What  I  said  while  displaying  the  prior  slide:   “We  s(ll  think  of  informa(on  like  this:  a  modernist   building.  We  think  that  informa(on  is  sacred,  fixed,   understandable,  with  clear,  clean,  predictable  lines.   That  the  meaning  of  the  informa(on,  or  the  building,  is   obvious,  func(onal  and  universal.  We  think  that   informa(on  is  truth,  that  there  is  a  single  source  of   authen(city.”   This  image  is  a  photograph  of  Villa  Savoye     by  Le  Courbousier  –  a  well-­‐known  building   representa,ve  of  modernist  architecture     © 2014 Barclay T. Blair 19  
  20. 20. © 2014 Barclay T. Blair 20  
  21. 21. What  I  said  while  displaying  the  prior  slide:   “The  reality  of  informa(on,  the  truth  about   informa(on,  that  we  ignore  at  our  peril,  is  that   informa(on  is  no  longer  modernist.    It  is  postmodernist   world.  In  this  world,  informa(on  is  dynamic,  not  fixed.   It  is  complex,  not  clean  and  clear.  It  comes  from   mul(ple  sources,  some  of  which  we  control,  and  some   of  which  we  do  not.  The  meaning  of  informa(on  is  not   obvious,  nor  is  it  universal  or  even  objec(ve.”     This  image  is  a  photograph  of  the  Guggenheim  Museum  Bilbao  by   Frank  Gehry,  a  famous  example  of  deconstruc,vist,  or  post-­‐   postmodern  architecture     © 2014 Barclay T. Blair 21  
  22. 22. © 2014 Barclay T. Blair
  23. 23. What  I  said  while  displaying  the  prior  slide:   We  need  a  different  view  of  informa(on.  A  new  analogy.   The  analogy  I  like  is  the  river.    A  river  is  not  fixed.  It  is   always  changing,  always  carving  new  channels.  Some(mes   it  causes  deadly  floods.  Some(mes  it  brings  life  giving  water   and  food.    In  the  informa(on  river,  informa(on  starts  with   the  smallest  trickle  of  an  idea  high  up  in  the  mountains  of   our  brain.  As  the  idea  flows  across  the  organiza(on,  it  gains   momentum  and  scale,  and  grows  from  a  stream  into  a  river   that  we  can’t  and  don’t  want  to  capture.  We  might   temporarily  damn  it  up  so  we  can  harness  its  power.  We   might  even  create  new  permanent  lakes  and  ponds.  We   want  to  harness  the  power  of  that  river  to  generate  power,   and  nourish  and  enrich  our  organiza(ons.   © 2014 Barclay T. Blair 23  
  24. 24. PHOTOGRAPHIC:  IMAGES  TO  DEMONSTRATE   MASTERY  &  AUTHENTICITY   © 2014 Barclay T. Blair 24  
  25. 25. “The  title  CIO  offends,   delights,  frightens,  and   irritates.       Those  who  dislike  the  title   consider  it  both   presumptuous  and  an   invasion  of  the  turf  of  the  CEO   and  CFO.       [But],  it  is  becoming   increasingly  clear  that   information  is  a  corporate   asset  that  has  to  be  managed   by  a  top-­‐ranking  executive.  “     CIO  Magazine,  September   1987  (First  Issue)  
  26. 26. Notes  on  the  prior  slide   §  This  was  part  of  a  presenta,on  where  I  was   challenging  the  no,on  of  what  a  CIO  does  –   specifically  saying  that  the  ,tle  CIO  is  a  lie  –  that  CIOs   are  in  fact  not  responsible  for  informa,on   §  In  making  the  argument  I  referred  to  the  very  first   issue  of  CIO  magazine.  Finding  and  using  the  image   of  this  magazines  cover  helps  to  establish  authority  -­‐     it  shows  that  you  have  done  your  homework   © 2014 Barclay T. Blair 26  
  27. 27. brief thoughts on presentations Post-Discussion Handout January 6, 2014 © 2014 Barclay T. Blair Barclay T. Blair btblair@vialumina.com 646 450 IGOV barclaytblair.com @btblair 27  
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