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What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
What's Next for Social Networks?
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What's Next for Social Networks?

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    • 1. Social Networks: What’s Next? Final Presentation Social Networks and Virtual Worlds EPS7521 Bernardo Sosa November 30 th , 2008
    • 2. What does the future have in store for social networking?
      • AGENDA
      • Mobility enhances Social Networks
      • Four Needed Developments
      • Twitter comes of age
      Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 3. “ Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc.”
      • Michael Arrington, TechCrunch
      Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 4. Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 5. “ Social Networks will be like air”
      • Charlene Li, co-author of Groundswell
      Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 6. Ubiquitous and Always-On Social Networks
      • Need 4 components:
        • Universal identities
        • A single social graph
        • Social context for activities
        • Social influence defines marketing value
      Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 7. Single Social Graph
    • 8. Conditions
      • Technology : Ubiquitous Internet Access
      • Trust : Between people, social networks, marketers and developers
        • Bill of Rights for Users of the Social Web (http://opensocialweb.org/2007/09/05/bill-of-rights/)
      Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 9. Has Twitter crossed the Chasm?
      • Raised $15 million in 2008
      • 3.5 to 4.5 million users (Sept. 2008) following an exponential growth trend (vs Facebook’s 120 million active users)
      • 2008: Twitter became a mainstream brand
      • Every major news event this year marked a surge in traffic
      • No monetization strategy in sight yet
      • Will Twitter be picked up by tweens and teenagers?
      Bernardo Sosa www.bernardososa.com November 30 th , 2008
    • 10. Thanks! Q&A Bernardo Sosa www.bernardososa.com Twitter: @bernardososa LinkedIn: linkedin.com/in/bsosa

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