Top free social_tools_june2011v2


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  • But it was too hard to make yourself heard You had to be a techie and know HTML Or you had to use message boards or chat rooms, which had bad reputations (and you never knew which ones your friends may or may not be using) Web 1.0 gave everyone the opportunity
  • Top free social_tools_june2011v2

    1. 1. The Top 10 Free Social Media Tools SLA 2011 Ken Sickles and Ryan Whiteside
    2. 2. Social matters. But, why?
    3. 3. Web “1.0” gave “Everyone” a voice
    4. 4. Web “1.0” gave “Everyone” a voice ^ the opportunity to have
    5. 5. A select few have a voice
    6. 6. Web 1.0 was no different…
    7. 7. The Internet is evolving quickly
    8. 8. 200+ Million ~700 Million 100+ Million
    9. 9. The world ’s population 1,330,141,295 1,173,108,018 700,000,000 310,232,863
    10. 10. Popularity vs. Population 10,868,764 4,250,163 10,636,888 10,827,519
    11. 11. Everyone has a voice, and is connected to each other
    12. 13. So what? <ul><li>Finding sources of information </li></ul><ul><li>Identifying topical experts </li></ul><ul><li>Monitoring topics in “real-time” </li></ul>
    13. 14. This can help you: <ul><li>Reach new audiences in your organization </li></ul><ul><li>Deliver incremental value to existing customers </li></ul><ul><li>Get more out of your existing investment in main stream information sources </li></ul>
    14. 15. Find new sources <ul><li>Managing the quantity and quality of content </li></ul><ul><ul><li>14.9% of all tweets contain a weblink </li></ul></ul><ul><ul><li>170 million tweets daily </li></ul></ul><ul><ul><li>25.3 million links a day </li></ul></ul><ul><li>But it’s quality content.. </li></ul>Statistics: Sysomos Pew Research 5 Top Linked Stories from Twitter (Week Ending May 27, 2011) Rank Story 1 How to build a Successful Online Brand 2 Facebook’s Partnership with major Media Companies 3 Lady Gaga 4 Twitter &quot;Following&quot; Feature Update 5 Case study on successful use of Facebook for business marketing
    15. 16. What can topical experts do for me?
    16. 17. Real-time monitoring <ul><li>My Favorite blogger is on Twitter! </li></ul><ul><ul><li>New Blog Posts </li></ul></ul><ul><ul><li>Interesting news and articles </li></ul></ul><ul><ul><li>Pictures, videos, etc </li></ul></ul><ul><li>But there’s even more…. </li></ul><ul><li>Live blogging from industry leading events </li></ul><ul><li>Notes/live stream of company earnings calls </li></ul><ul><li>Political events as they are unfolding </li></ul>How can I filter the noise and find quality content?
    17. 18. Top 10 Free Tools
    18. 19. Listorious <ul><li> </li></ul><ul><li>Human powered </li></ul><ul><li>Also provides Twitter search </li></ul><ul><li>Listorious will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    19. 20. Listorious
    20. 21. Listorious
    21. 22. Listorious Find the people on Twitter that are relevant to your search
    22. 23. Listorious Also identify lists that have been created for your topic
    23. 24. Listorious View of a list provides the person that owns it, the members, and their recent tweets
    24. 25. Listorious Also a quick view of some key Twitter metrics
    25. 26. Sulia <ul><li> </li></ul><ul><li>Focus on filtering Twitter stream by topic </li></ul><ul><li>Use human selection and technology </li></ul><ul><li>Cover 1000+ topics </li></ul><ul><li>Sulia will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    26. 27. Sulia Ability to search topics or “channels”
    27. 28. Sulia Information organized by topic
    28. 29. Sulia Each topic has sub-categories
    29. 30. Sulia A view of the recent tweets on selected topic
    30. 31. Sulia See who ’s contributing to the topic - follow them if you’ve signed in via Twitter
    31. 32. Quora <ul><li> </li></ul><ul><li>A “Question and Answer” site </li></ul><ul><li>Human powered, “crowd sourced” like wikipedia </li></ul><ul><li>Deep Twitter integration </li></ul><ul><li>Founded by ex-Facebook executives </li></ul><ul><li>Quora will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    32. 33. Quora Login <ul><li> </li></ul><ul><li>User: [email_address] </li></ul><ul><li>Pass: djtechzone </li></ul>
    33. 34. Quora Search the questions and answers
    34. 35. Quora Feed of questions, topics, people you are following
    35. 36. Quora People you may want to follow based on your interests
    36. 37. Quora Overview of topic, and recent questions and answers
    37. 38. Quora Single question and recent answers
    38. 39. Quora Users can vote up and down an answer
    39. 40. Quora Users can comment on an answer
    40. 41. Quora Follow a question to easily get updates
    41. 42. Quora Get detailed information on a user
    42. 43. Quora Follow a user to easily see their activity
    43. 44. LinkedIn <ul><li> </li></ul><ul><li>Digital “Rolodex” </li></ul><ul><li>100+ million users, global </li></ul><ul><li>Provide news, research in addition to professional biographies </li></ul><ul><li>LinkedIn will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    44. 45. LinkedIn LinkedIn Groups are searchable and contain great topical information and sources
    45. 46. LinkedIn Filter groups by type of group and language
    46. 47. LinkedIn Latest discussions in the group contain questions & answers plus sources; experts
    47. 48. LinkedIn Top discussions selected by group owner
    48. 49. LinkedIn Overview of a company, open positions, products, recent hires/departures
    49. 50. LinkedIn Ability to follow a company for ongoing updates
    50. 51. LinkedIn News on topics selected by members in that industry
    51. 52. LinkedIn Ability to save articles for later reading, share with others
    52. 53. LinkedIn Surfaces the top sources of news being shared; ability to follow source
    53. 54. LinkedIn Shows who in your network has shared the news
    54. 55. LinkedIn See everyone that has shared the news
    55. 56. LinkedIn LinkedIn Signal: Updates from social media being shared by your network
    56. 57. Zanran <ul><li> </li></ul><ul><li>OK, not really a “social” technology </li></ul><ul><li>Search engine for data/statistics </li></ul><ul><li>Analyze documents and pictures (charts) for data </li></ul><ul><li>Zanran will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    57. 58. Zanran
    58. 59. Zanran
    59. 60. Zanran
    60. 61. Bing <ul><li> </li></ul><ul><li>Search engine </li></ul><ul><li>Indexes Twitter “Firehose” </li></ul><ul><li>Deep Facebook integration as well </li></ul><ul><li>Excellent way to discover new source </li></ul><ul><li>Not great for historical Twitter search (use Google instead) </li></ul><ul><li>Bing will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    61. 62. Bing Trending topics, overview of recent updates
    62. 63. Bing Filter search by source (Twitter/Facebook) and timeline
    63. 64. Bing Search supports all of Bing operators
    64. 65. Bing Summary provides recent updates from Twitter and/or Facebook and shared links
    65. 66. Bing Updates show only recent updates from Twitter and/or Facebook
    66. 67. Bing Shared links is a great way to see the popular links being shared on Twitter and discover sources
    67. 68. Bing Bing Map Apps allow you to see tweets based on geography
    68. 69. Bing See recent updates on a geographical basis
    69. 70. Twitter Search <ul><li> </li></ul><ul><li>Search engine for Twitter </li></ul><ul><li>Lot ’s of advanced search options </li></ul><ul><li>Not great with historical search </li></ul><ul><li>Twitter Search will help you with: </li></ul><ul><ul><li>Finding information sources </li></ul></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul>
    70. 71. Twitter Search Advance search options link for best results
    71. 72. Twitter Search Search free text of tweets, and/or by hashtag and language
    72. 73. Twitter Search Use a Twitter user name as a filter (without the @)
    73. 74. Twitter Search Geo-location filter
    74. 75. Twitter Search Date filter (usefulness limited by minimal archive)
    75. 76. Twitter Search Sentiment filter
    76. 77. Twitter Search Restrict to tweets with links useful for finding sources
    77. 78. Twitter Search Results on a hashtag containing a question
    78. 79. <ul><li> </li></ul><ul><li>URL filter for twitter </li></ul><ul><li>Each time a user tweets a URL, Twitturly caches it and applies it as a vote for that URL </li></ul><ul><li>Does not matter what URL shortener is used: Twitturly crawls all links back to sites to register actual domain </li></ul><ul><li>Find all links posted for specific users, or the entire twitter ecosystem </li></ul><ul><li>Twiturly will help you with: </li></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul><ul><ul><li>Finding information sources </li></ul></ul> Tinyurl BLOG POST = 3 Twiturly “Votes”
    79. 80. Get right to the Content 1. Click the ‘Profiles’ tab to access the input bar 2. Enter a user ’s twitter handle and press “Go”
    80. 81. 122 retweets – This looks important… User profile
    81. 82. What Else is Being Talked about? The Number indicates the number of times a story has been linked on twitter Recent tweets with link for added context and comments
    82. 83. <ul><li> </li></ul><ul><li>Twitter follower and social network analysis </li></ul><ul><li>“ Discover the micro-influential who only insiders follow” </li></ul><ul><li>Determine which brand or individual has the greatest online presence </li></ul><ul><li>Twiangulate will help you with: </li></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul><ul><ul><li>Finding information sources </li></ul></ul>
    83. 84. Three Influential Twitter users <ul><li>‘ Biz’ </li></ul><ul><li>Biz Stone </li></ul><ul><li>Co-Founder, Twitter </li></ul>‘ Finkd ’ Mark Zuckerberg CEO, Facebook ‘ Quixotic’ Reid Hoffman Co-Founder, Twitter
    84. 85. Discover “Micro-Influentials” Click the “Mutual Friends” tab Follower overlap summary (Note all 3 execs follow 1 common user…) Enter up to 3 twitter handles and click ‘Search’
    85. 86. Results Summary Followed by all 3 executives! Followed by at least 2 executives, these profiles are worth looking at as well… Many have only a handful of followers - we may be on to something!
    86. 87. Discovering Influencers The top 50 followers of Biz have access to 101 Million People
    87. 88. A shared link from Ashton Kutcher will reach 7 million people Google only follows Biz
    88. 89. Quality over quantity? Who are the influential bloggers following?
    89. 90. <ul><li> </li></ul><ul><li>Sentiment analysis on twitter stream </li></ul><ul><li>Developed by 3 Stanford Computer Science Graduate students </li></ul><ul><li>Integration with Google (API, widgets, analytics) </li></ul><ul><li>Twitter Sentiment will help you with: </li></ul><ul><ul><li>Finding experts </li></ul></ul><ul><ul><li>Real-time monitoring </li></ul></ul><ul><ul><li>Finding information sources </li></ul></ul>
    90. 91. <ul><li>Use hashtags (#) for better relevance (designates a specific topic) </li></ul><ul><li>Multi-word queries are supported, but pick up some noise </li></ul>
    91. 92. Sentiment is mostly positive! Green = Positive Red = Negative White = Neutral
    92. 93. Track Sentiment Over time <ul><li>Saving a search query prompts you to login to a Google account </li></ul><ul><li>Your query will begin to be tracked going forward, while you are logged into the product </li></ul><ul><li>Popular queries like “apple” and “Obama” are being tracked automatically and do not require a saved search </li></ul>January 10, 2011: Apple Demonstrates iOS 5 during the keynote of the Worldwide Developer Conference Sentiment: 52% Positive April 27, 2011: White iPhone released Sentiment: 56% Positive
    93. 94. Create a Widget
    94. 95. Just for fun… Turn your Twitter stream into a newspaper!
    95. 96.
    96. 97. Thank you!! kensickles / ryan.j.whiteside@gmail bstg / whitesiderj