View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Topics What industry trends are emerging? What are good sources for more info? Which companies and or people are related?
Wrap Up Use Social Media for Research purposes Find good sources Find hard to get info
Wrap Up Build your expert network This is important. Really.
Wrap Up Understand how information discovery and navigation are changing
* Compete.com (via Gigya’s “Social is the Next Search”)
25 billion shares per month Top five websites visited by businesses: Facebook – 6.8 per cent of all traffic Google – 3.4 per cent of all traffic Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic Yahoo – 2.4 per cent of all traffic Doubleclick – 1.7 per cent of all traffic
Wrap Up Mainstream resource tools (Factiva) still necessary!
Getting Started (Pick 1/2) Twitter: Get a user name Listen at first Find like minded people Participate LinkedIn Establish your profile Join groups Participate Facebook Establish your profile Use the “like” button Find communities