Social Media for business research<br />Ken Sickles: SLA, June 2010<br />
* Compete.com (via Gigya’s “Social is the Next Search”)<br />
“Once we know something, we find it hard to imagine what it was like not to know it.”<br />- Chip Heath, Made to Stick<br />
Nowhere you’ve heard of, NY<br />CITY LIMITS<br />POPULATION: 500<br />
500+ Million<br />105+ Million<br />70+ Million<br />Social Media has made the global conversation “local”<br />
What happens in New Orleans stays…<br />
What happens in New Orleans stays…<br />On<br />
“gather real-time market intelligence”<br />
Doing research with Social Media<br />
Company<br />What are the companies saying?<br />What are customers saying?<br />What are partners saying?<br />What are e...
84%<br />Importance & Satisfaction of Private Company Info Sources<br />31%<br />
45% use Facebook or Twitter<br />
Product<br />What are customers saying?<br />What questions are companies asking?<br />What are companies saying?<br />
65 Million / Day<br />1 out of every 5 tweets mention a product or brand<br />
65 Million / Day<br />1 out of every 5 tweets mention a product or brand<br />
People<br />Which people are the experts?<br />Which employees matter?<br />Which executives are having conversations?<br />
A few more stats:<br /><ul><li> 550,000 Groups
 150 Industries
 New user every second
 50% outside of U.S.
 Executives from ALL Fortune 500</li></li></ul><li>Topics<br />What industry trends are emerging?<br />What are good sourc...
Wrap Up<br />Use Social Media for Research purposes<br />Find good sources<br />Find hard to get info <br />
Wrap Up<br />Build your expert network<br />This is important. Really.<br />
Wrap Up<br />Understand how information discovery and navigation are changing<br />
* Compete.com (via Gigya’s “Social is the Next Search”)<br />
25 billion shares per month<br />Top five websites visited by businesses:<br />Facebook – 6.8 per cent of all traffic<br /...
Wrap Up<br />Mainstream resource tools (Factiva) still necessary!<br />
Getting Started (Pick 1/2)<br />Twitter: <br />Get a user name<br />Listen at first<br />Find like minded people<br />Part...
Thank you!!<br />kensickles@gmail.com<br />http://linkedin.com/kensickles<br />bstg<br />http://letstalkknowledge.com/<br />
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Social media for research sla 2010

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Presentation from June 15, SLA 2010

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  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • Social Media tools being adapted for business use
  • Barrier to entry, lower costs mean small business (under 100 employees) rapidly adopting social media as their communication platform with their customersThe concept of social CRM is emerging, Twitter/Facebook can actually give small business the ability work with their customer’s
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • Social media for research sla 2010

    1. 1. Social Media for business research<br />Ken Sickles: SLA, June 2010<br />
    2. 2. * Compete.com (via Gigya’s “Social is the Next Search”)<br />
    3. 3. “Once we know something, we find it hard to imagine what it was like not to know it.”<br />- Chip Heath, Made to Stick<br />
    4. 4. Nowhere you’ve heard of, NY<br />CITY LIMITS<br />POPULATION: 500<br />
    5. 5. 500+ Million<br />105+ Million<br />70+ Million<br />Social Media has made the global conversation “local”<br />
    6. 6. What happens in New Orleans stays…<br />
    7. 7. What happens in New Orleans stays…<br />On<br />
    8. 8. “gather real-time market intelligence”<br />
    9. 9.
    10. 10. Doing research with Social Media<br />
    11. 11. Company<br />What are the companies saying?<br />What are customers saying?<br />What are partners saying?<br />What are employees saying?<br />
    12. 12. 84%<br />Importance & Satisfaction of Private Company Info Sources<br />31%<br />
    13. 13. 45% use Facebook or Twitter<br />
    14. 14. Product<br />What are customers saying?<br />What questions are companies asking?<br />What are companies saying?<br />
    15. 15. 65 Million / Day<br />1 out of every 5 tweets mention a product or brand<br />
    16. 16. 65 Million / Day<br />1 out of every 5 tweets mention a product or brand<br />
    17. 17. People<br />Which people are the experts?<br />Which employees matter?<br />Which executives are having conversations?<br />
    18. 18. A few more stats:<br /><ul><li> 550,000 Groups
    19. 19. 150 Industries
    20. 20. New user every second
    21. 21. 50% outside of U.S.
    22. 22. Executives from ALL Fortune 500</li></li></ul><li>Topics<br />What industry trends are emerging?<br />What are good sources for more info?<br />Which companies and or people are related?<br />
    23. 23. Wrap Up<br />Use Social Media for Research purposes<br />Find good sources<br />Find hard to get info <br />
    24. 24. Wrap Up<br />Build your expert network<br />This is important. Really.<br />
    25. 25. Wrap Up<br />Understand how information discovery and navigation are changing<br />
    26. 26. * Compete.com (via Gigya’s “Social is the Next Search”)<br />
    27. 27. 25 billion shares per month<br />Top five websites visited by businesses:<br />Facebook – 6.8 per cent of all traffic<br />Google – 3.4 per cent of all traffic<br />Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic<br />Yahoo – 2.4 per cent of all traffic<br />Doubleclick – 1.7 per cent of all traffic<br />
    28. 28. Wrap Up<br />Mainstream resource tools (Factiva) still necessary!<br />
    29. 29. Getting Started (Pick 1/2)<br />Twitter: <br />Get a user name<br />Listen at first<br />Find like minded people<br />Participate<br />LinkedIn<br />Establish your profile<br />Join groups<br />Participate<br />Facebook<br />Establish your profile<br />Use the “like” button<br />Find communities<br />
    30. 30.
    31. 31. Thank you!!<br />kensickles@gmail.com<br />http://linkedin.com/kensickles<br />bstg<br />http://letstalkknowledge.com/<br />
    32. 32. Resources<br />LinkedIn<br />http://learn.linkedin.com/<br />Twitter<br />http://business.twitter.com/twitter101/<br />http://listorious.com/<br />http://tweetdeck.com/<br />Facebook<br />http://developers.facebook.com/<br />
    33. 33. Other resources<br />Delicious, Digg, Reddit, etc.<br />Mainstream resource tools (Factiva) still necessary!<br />
    34. 34. Social IS NOT A HOBBY! <br />It’s a fundamental shift in the way we do business.<br />
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