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Social media for research sla 2010

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Presentation from June 15, SLA 2010

Presentation from June 15, SLA 2010

Published in: Technology, Business

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  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • Social Media tools being adapted for business use
  • Barrier to entry, lower costs mean small business (under 100 employees) rapidly adopting social media as their communication platform with their customersThe concept of social CRM is emerging, Twitter/Facebook can actually give small business the ability work with their customer’s
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • Transcript

    • 1. Social Media for business research
      Ken Sickles: SLA, June 2010
    • 2. * Compete.com (via Gigya’s “Social is the Next Search”)
    • 3. “Once we know something, we find it hard to imagine what it was like not to know it.”
      - Chip Heath, Made to Stick
    • 4. Nowhere you’ve heard of, NY
      CITY LIMITS
      POPULATION: 500
    • 5. 500+ Million
      105+ Million
      70+ Million
      Social Media has made the global conversation “local”
    • 6. What happens in New Orleans stays…
    • 7. What happens in New Orleans stays…
      On
    • 8. “gather real-time market intelligence”
    • 9.
    • 10. Doing research with Social Media
    • 11. Company
      What are the companies saying?
      What are customers saying?
      What are partners saying?
      What are employees saying?
    • 12. 84%
      Importance & Satisfaction of Private Company Info Sources
      31%
    • 13. 45% use Facebook or Twitter
    • 14. Product
      What are customers saying?
      What questions are companies asking?
      What are companies saying?
    • 15. 65 Million / Day
      1 out of every 5 tweets mention a product or brand
    • 16. 65 Million / Day
      1 out of every 5 tweets mention a product or brand
    • 17. People
      Which people are the experts?
      Which employees matter?
      Which executives are having conversations?
    • 18. A few more stats:
      • 550,000 Groups
      • 19. 150 Industries
      • 20. New user every second
      • 21. 50% outside of U.S.
      • 22. Executives from ALL Fortune 500
    • Topics
      What industry trends are emerging?
      What are good sources for more info?
      Which companies and or people are related?
    • 23. Wrap Up
      Use Social Media for Research purposes
      Find good sources
      Find hard to get info
    • 24. Wrap Up
      Build your expert network
      This is important. Really.
    • 25. Wrap Up
      Understand how information discovery and navigation are changing
    • 26. * Compete.com (via Gigya’s “Social is the Next Search”)
    • 27. 25 billion shares per month
      Top five websites visited by businesses:
      Facebook – 6.8 per cent of all traffic
      Google – 3.4 per cent of all traffic
      Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic
      Yahoo – 2.4 per cent of all traffic
      Doubleclick – 1.7 per cent of all traffic
    • 28. Wrap Up
      Mainstream resource tools (Factiva) still necessary!
    • 29. Getting Started (Pick 1/2)
      Twitter:
      Get a user name
      Listen at first
      Find like minded people
      Participate
      LinkedIn
      Establish your profile
      Join groups
      Participate
      Facebook
      Establish your profile
      Use the “like” button
      Find communities
    • 30.
    • 31. Thank you!!
      kensickles@gmail.com
      http://linkedin.com/kensickles
      bstg
      http://letstalkknowledge.com/
    • 32. Resources
      LinkedIn
      http://learn.linkedin.com/
      Twitter
      http://business.twitter.com/twitter101/
      http://listorious.com/
      http://tweetdeck.com/
      Facebook
      http://developers.facebook.com/
    • 33. Other resources
      Delicious, Digg, Reddit, etc.
      Mainstream resource tools (Factiva) still necessary!
    • 34. Social IS NOT A HOBBY!
      It’s a fundamental shift in the way we do business.