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Social media for research sla 2010
 

Social media for research sla 2010

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Presentation from June 15, SLA 2010

Presentation from June 15, SLA 2010

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  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • Social Media tools being adapted for business use
  • Barrier to entry, lower costs mean small business (under 100 employees) rapidly adopting social media as their communication platform with their customersThe concept of social CRM is emerging, Twitter/Facebook can actually give small business the ability work with their customer’s
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows

Social media for research sla 2010 Social media for research sla 2010 Presentation Transcript

  • Social Media for business research
    Ken Sickles: SLA, June 2010
  • * Compete.com (via Gigya’s “Social is the Next Search”)
  • “Once we know something, we find it hard to imagine what it was like not to know it.”
    - Chip Heath, Made to Stick
  • Nowhere you’ve heard of, NY
    CITY LIMITS
    POPULATION: 500
  • 500+ Million
    105+ Million
    70+ Million
    Social Media has made the global conversation “local”
  • What happens in New Orleans stays…
  • What happens in New Orleans stays…
    On
  • “gather real-time market intelligence”
  • Doing research with Social Media
  • Company
    What are the companies saying?
    What are customers saying?
    What are partners saying?
    What are employees saying?
  • 84%
    Importance & Satisfaction of Private Company Info Sources
    31%
  • 45% use Facebook or Twitter
  • Product
    What are customers saying?
    What questions are companies asking?
    What are companies saying?
  • 65 Million / Day
    1 out of every 5 tweets mention a product or brand
  • 65 Million / Day
    1 out of every 5 tweets mention a product or brand
  • People
    Which people are the experts?
    Which employees matter?
    Which executives are having conversations?
  • A few more stats:
    • 550,000 Groups
    • 150 Industries
    • New user every second
    • 50% outside of U.S.
    • Executives from ALL Fortune 500
  • Topics
    What industry trends are emerging?
    What are good sources for more info?
    Which companies and or people are related?
  • Wrap Up
    Use Social Media for Research purposes
    Find good sources
    Find hard to get info
  • Wrap Up
    Build your expert network
    This is important. Really.
  • Wrap Up
    Understand how information discovery and navigation are changing
  • * Compete.com (via Gigya’s “Social is the Next Search”)
  • 25 billion shares per month
    Top five websites visited by businesses:
    Facebook – 6.8 per cent of all traffic
    Google – 3.4 per cent of all traffic
    Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic
    Yahoo – 2.4 per cent of all traffic
    Doubleclick – 1.7 per cent of all traffic
  • Wrap Up
    Mainstream resource tools (Factiva) still necessary!
  • Getting Started (Pick 1/2)
    Twitter:
    Get a user name
    Listen at first
    Find like minded people
    Participate
    LinkedIn
    Establish your profile
    Join groups
    Participate
    Facebook
    Establish your profile
    Use the “like” button
    Find communities
  • Thank you!!
    kensickles@gmail.com
    http://linkedin.com/kensickles
    bstg
    http://letstalkknowledge.com/
  • Resources
    LinkedIn
    http://learn.linkedin.com/
    Twitter
    http://business.twitter.com/twitter101/
    http://listorious.com/
    http://tweetdeck.com/
    Facebook
    http://developers.facebook.com/
  • Other resources
    Delicious, Digg, Reddit, etc.
    Mainstream resource tools (Factiva) still necessary!
  • Social IS NOT A HOBBY!
    It’s a fundamental shift in the way we do business.