Social media for research sla 2010

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Presentation from June 15, SLA 2010

Presentation from June 15, SLA 2010

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  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • Social Media tools being adapted for business use
  • Barrier to entry, lower costs mean small business (under 100 employees) rapidly adopting social media as their communication platform with their customersThe concept of social CRM is emerging, Twitter/Facebook can actually give small business the ability work with their customer’s
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows

Transcript

  • 1. Social Media for business research
    Ken Sickles: SLA, June 2010
  • 2. * Compete.com (via Gigya’s “Social is the Next Search”)
  • 3. “Once we know something, we find it hard to imagine what it was like not to know it.”
    - Chip Heath, Made to Stick
  • 4. Nowhere you’ve heard of, NY
    CITY LIMITS
    POPULATION: 500
  • 5. 500+ Million
    105+ Million
    70+ Million
    Social Media has made the global conversation “local”
  • 6. What happens in New Orleans stays…
  • 7. What happens in New Orleans stays…
    On
  • 8. “gather real-time market intelligence”
  • 9.
  • 10. Doing research with Social Media
  • 11. Company
    What are the companies saying?
    What are customers saying?
    What are partners saying?
    What are employees saying?
  • 12. 84%
    Importance & Satisfaction of Private Company Info Sources
    31%
  • 13. 45% use Facebook or Twitter
  • 14. Product
    What are customers saying?
    What questions are companies asking?
    What are companies saying?
  • 15. 65 Million / Day
    1 out of every 5 tweets mention a product or brand
  • 16. 65 Million / Day
    1 out of every 5 tweets mention a product or brand
  • 17. People
    Which people are the experts?
    Which employees matter?
    Which executives are having conversations?
  • 18. A few more stats:
    • 550,000 Groups
    • 19. 150 Industries
    • 20. New user every second
    • 21. 50% outside of U.S.
    • 22. Executives from ALL Fortune 500
  • Topics
    What industry trends are emerging?
    What are good sources for more info?
    Which companies and or people are related?
  • 23. Wrap Up
    Use Social Media for Research purposes
    Find good sources
    Find hard to get info
  • 24. Wrap Up
    Build your expert network
    This is important. Really.
  • 25. Wrap Up
    Understand how information discovery and navigation are changing
  • 26. * Compete.com (via Gigya’s “Social is the Next Search”)
  • 27. 25 billion shares per month
    Top five websites visited by businesses:
    Facebook – 6.8 per cent of all traffic
    Google – 3.4 per cent of all traffic
    Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic
    Yahoo – 2.4 per cent of all traffic
    Doubleclick – 1.7 per cent of all traffic
  • 28. Wrap Up
    Mainstream resource tools (Factiva) still necessary!
  • 29. Getting Started (Pick 1/2)
    Twitter:
    Get a user name
    Listen at first
    Find like minded people
    Participate
    LinkedIn
    Establish your profile
    Join groups
    Participate
    Facebook
    Establish your profile
    Use the “like” button
    Find communities
  • 30.
  • 31. Thank you!!
    kensickles@gmail.com
    http://linkedin.com/kensickles
    bstg
    http://letstalkknowledge.com/
  • 32. Resources
    LinkedIn
    http://learn.linkedin.com/
    Twitter
    http://business.twitter.com/twitter101/
    http://listorious.com/
    http://tweetdeck.com/
    Facebook
    http://developers.facebook.com/
  • 33. Other resources
    Delicious, Digg, Reddit, etc.
    Mainstream resource tools (Factiva) still necessary!
  • 34. Social IS NOT A HOBBY!
    It’s a fundamental shift in the way we do business.