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Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
Social media for research sla 2010
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Social media for research sla 2010

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Presentation from June 15, SLA 2010

Presentation from June 15, SLA 2010

Published in: Technology, Business
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  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • Social Media tools being adapted for business use
  • Barrier to entry, lower costs mean small business (under 100 employees) rapidly adopting social media as their communication platform with their customersThe concept of social CRM is emerging, Twitter/Facebook can actually give small business the ability work with their customer’s
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • Transcript

    • 1. Social Media for business research<br />Ken Sickles: SLA, June 2010<br />
    • 2. * Compete.com (via Gigya’s “Social is the Next Search”)<br />
    • 3. “Once we know something, we find it hard to imagine what it was like not to know it.”<br />- Chip Heath, Made to Stick<br />
    • 4. Nowhere you’ve heard of, NY<br />CITY LIMITS<br />POPULATION: 500<br />
    • 5. 500+ Million<br />105+ Million<br />70+ Million<br />Social Media has made the global conversation “local”<br />
    • 6. What happens in New Orleans stays…<br />
    • 7. What happens in New Orleans stays…<br />On<br />
    • 8. “gather real-time market intelligence”<br />
    • 9.
    • 10. Doing research with Social Media<br />
    • 11. Company<br />What are the companies saying?<br />What are customers saying?<br />What are partners saying?<br />What are employees saying?<br />
    • 12. 84%<br />Importance &amp; Satisfaction of Private Company Info Sources<br />31%<br />
    • 13. 45% use Facebook or Twitter<br />
    • 14. Product<br />What are customers saying?<br />What questions are companies asking?<br />What are companies saying?<br />
    • 15. 65 Million / Day<br />1 out of every 5 tweets mention a product or brand<br />
    • 16. 65 Million / Day<br />1 out of every 5 tweets mention a product or brand<br />
    • 17. People<br />Which people are the experts?<br />Which employees matter?<br />Which executives are having conversations?<br />
    • 18. A few more stats:<br /><ul><li> 550,000 Groups
    • 19. 150 Industries
    • 20. New user every second
    • 21. 50% outside of U.S.
    • 22. Executives from ALL Fortune 500</li></li></ul><li>Topics<br />What industry trends are emerging?<br />What are good sources for more info?<br />Which companies and or people are related?<br />
    • 23. Wrap Up<br />Use Social Media for Research purposes<br />Find good sources<br />Find hard to get info <br />
    • 24. Wrap Up<br />Build your expert network<br />This is important. Really.<br />
    • 25. Wrap Up<br />Understand how information discovery and navigation are changing<br />
    • 26. * Compete.com (via Gigya’s “Social is the Next Search”)<br />
    • 27. 25 billion shares per month<br />Top five websites visited by businesses:<br />Facebook – 6.8 per cent of all traffic<br />Google – 3.4 per cent of all traffic<br />Yimg (Yahoo!’s image server) – 2.8 per cent of all traffic<br />Yahoo – 2.4 per cent of all traffic<br />Doubleclick – 1.7 per cent of all traffic<br />
    • 28. Wrap Up<br />Mainstream resource tools (Factiva) still necessary!<br />
    • 29. Getting Started (Pick 1/2)<br />Twitter: <br />Get a user name<br />Listen at first<br />Find like minded people<br />Participate<br />LinkedIn<br />Establish your profile<br />Join groups<br />Participate<br />Facebook<br />Establish your profile<br />Use the “like” button<br />Find communities<br />
    • 30.
    • 31. Thank you!!<br />kensickles@gmail.com<br />http://linkedin.com/kensickles<br />bstg<br />http://letstalkknowledge.com/<br />
    • 32. Resources<br />LinkedIn<br />http://learn.linkedin.com/<br />Twitter<br />http://business.twitter.com/twitter101/<br />http://listorious.com/<br />http://tweetdeck.com/<br />Facebook<br />http://developers.facebook.com/<br />
    • 33. Other resources<br />Delicious, Digg, Reddit, etc.<br />Mainstream resource tools (Factiva) still necessary!<br />
    • 34. Social IS NOT A HOBBY! <br />It’s a fundamental shift in the way we do business.<br />

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