Build an Expert Community with Social Media<br />
If you were to learn about World War I, would you:<br />
A)<br />
B)<br />103,000,000<br />
B)<br />152,700<br />
C)<br />
Web “1.0” gave “Everyone” a voice<br />7<br />
^ the opportunity to have<br />Web “1.0” gave “Everyone” a voice<br />8<br />
Web 1.0 was no different…<br />
A select few have a voice<br />
Search became the mechanism to find info as the few with a voice became connected<br />
2,003<br />
2.5 Days<br />
2.5 Days<br />2,003 <br />
1 out of 3 searches fail<br />2009 Outsell Inc.<br />
~700 Million<br />200+ Million<br />100+ Million<br />
Everyone has a voice<br />
Social is about connecting people, not linking documents<br />
In a world where the web is about connecting people, not documents…<br />
You need to connect to the right people.<br />
What can topical experts do for me?<br />
Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professiona...
What can topical experts do for my users?<br />
Quora<br />www.quora.com<br />A “Question and Answer” site<br />Human powered, “crowd sourced” like wikipedia<br />Deep Tw...
Quora<br />Search the questions and answers<br />
Quora<br />Feed of questions, topics, people you are following<br />
Quora<br />People you may want to follow based on your interests<br />
Quora<br />Overview of topic, and recent questions and answers<br />
Quora<br />Single question and recent answers<br />
Quora<br />Users can vote up and down an answer<br />
Quora<br />Users can comment on an answer<br />
Quora<br />Follow a question to easily get updates<br />
Quora<br />Get detailed information on a user<br />
Quora<br />Follow a user to easily see their activity<br />
LinkedIn<br />www.linkedin.com<br />Digital “Rolodex”<br />100+ million users, global<br />Provide news, research in addit...
LinkedIn<br />LinkedIn Groups are searchable and contain great topical information and sources<br />
LinkedIn<br />Filter groups by type of group and language <br />
LinkedIn<br />Latest discussions in the group contain questions & answers plus sources; experts<br />
LinkedIn<br />Top discussions selected by group owner<br />
LinkedIn<br />Overview of a company, open positions, products, recent hires/departures<br />
LinkedIn<br />Ability to follow a company for ongoing updates<br />
LinkedIn<br />News on topics selected by members in that industry<br />
LinkedIn<br />Ability to save articles for later reading, share with others<br />
LinkedIn<br />Surfaces the top sources of news being shared; ability to follow source<br />
LinkedIn<br />Shows who in your network has shared the news<br />
LinkedIn<br />See everyone that has shared the news<br />
LinkedIn<br />LinkedIn Signal: Updates from social media being shared by your network<br />
What can topical experts do for me?<br />
Thank you!!<br />kensickles@gmail.com<br />http://linkedin.com/kensickles<br />bstg<br />http://letstalkknowledge.com/<br ...
Appendix<br />
Twitter Search<br />http://search.twitter.com/<br />Search engine for Twitter<br />Lot’s of advanced search options<br />N...
Twitter Search<br />Advance search options link for best results<br />56<br />
Twitter Search<br />Search free text of tweets, and/or by hashtagand language<br />57<br />
Twitter Search<br />Use a Twitter user name as a filter (without the @)<br />58<br />
Twitter Search<br />Geo-location filter<br />59<br />
Twitter Search<br />Date filter (usefulness limited by minimal archive)<br />60<br />
Twitter Search<br />Sentiment filter<br />61<br />
Twitter Search<br />Restrict to tweets with links useful for finding sources<br />62<br />
Twitter Search<br />Results on a hashtag containing a question<br />63<br />
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  • But it was too hard to make yourself heardYou had to be a techie and know HTMLOr you had to use message boards or chat rooms, which had bad reputations (and you never knew which ones your friends may or may not be using)Web 1.0 gave everyone the opportunity
  • If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.
  • Sla 2011 building expert networks

    1. 1. Build an Expert Community with Social Media<br />
    2. 2. If you were to learn about World War I, would you:<br />
    3. 3. A)<br />
    4. 4. B)<br />103,000,000<br />
    5. 5. B)<br />152,700<br />
    6. 6. C)<br />
    7. 7. Web “1.0” gave “Everyone” a voice<br />7<br />
    8. 8. ^ the opportunity to have<br />Web “1.0” gave “Everyone” a voice<br />8<br />
    9. 9. Web 1.0 was no different…<br />
    10. 10. A select few have a voice<br />
    11. 11. Search became the mechanism to find info as the few with a voice became connected<br />
    12. 12.
    13. 13. 2,003<br />
    14. 14. 2.5 Days<br />
    15. 15. 2.5 Days<br />2,003 <br />
    16. 16. 1 out of 3 searches fail<br />2009 Outsell Inc.<br />
    17. 17. ~700 Million<br />200+ Million<br />100+ Million<br />
    18. 18. Everyone has a voice<br />
    19. 19.
    20. 20.
    21. 21. Social is about connecting people, not linking documents<br />
    22. 22. In a world where the web is about connecting people, not documents…<br />
    23. 23. You need to connect to the right people.<br />
    24. 24. What can topical experts do for me?<br />
    25. 25. Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals<br />What can topical experts do for my users?<br />
    26. 26. What can topical experts do for my users?<br />
    27. 27. Quora<br />www.quora.com<br />A “Question and Answer” site<br />Human powered, “crowd sourced” like wikipedia<br />Deep Twitter integration<br />Founded by ex-Facebook executives<br />
    28. 28. Quora<br />Search the questions and answers<br />
    29. 29. Quora<br />Feed of questions, topics, people you are following<br />
    30. 30. Quora<br />People you may want to follow based on your interests<br />
    31. 31. Quora<br />Overview of topic, and recent questions and answers<br />
    32. 32. Quora<br />Single question and recent answers<br />
    33. 33. Quora<br />Users can vote up and down an answer<br />
    34. 34. Quora<br />Users can comment on an answer<br />
    35. 35. Quora<br />Follow a question to easily get updates<br />
    36. 36. Quora<br />Get detailed information on a user<br />
    37. 37. Quora<br />Follow a user to easily see their activity<br />
    38. 38. LinkedIn<br />www.linkedin.com<br />Digital “Rolodex”<br />100+ million users, global<br />Provide news, research in addition to professional biographies<br />
    39. 39. LinkedIn<br />LinkedIn Groups are searchable and contain great topical information and sources<br />
    40. 40. LinkedIn<br />Filter groups by type of group and language <br />
    41. 41. LinkedIn<br />Latest discussions in the group contain questions & answers plus sources; experts<br />
    42. 42. LinkedIn<br />Top discussions selected by group owner<br />
    43. 43. LinkedIn<br />Overview of a company, open positions, products, recent hires/departures<br />
    44. 44. LinkedIn<br />Ability to follow a company for ongoing updates<br />
    45. 45. LinkedIn<br />News on topics selected by members in that industry<br />
    46. 46. LinkedIn<br />Ability to save articles for later reading, share with others<br />
    47. 47. LinkedIn<br />Surfaces the top sources of news being shared; ability to follow source<br />
    48. 48. LinkedIn<br />Shows who in your network has shared the news<br />
    49. 49. LinkedIn<br />See everyone that has shared the news<br />
    50. 50. LinkedIn<br />LinkedIn Signal: Updates from social media being shared by your network<br />
    51. 51. What can topical experts do for me?<br />
    52. 52.
    53. 53. Thank you!!<br />kensickles@gmail.com<br />http://linkedin.com/kensickles<br />bstg<br />http://letstalkknowledge.com/<br />http://www.slideshare.net/bstg<br />
    54. 54. Appendix<br />
    55. 55. Twitter Search<br />http://search.twitter.com/<br />Search engine for Twitter<br />Lot’s of advanced search options<br />Not great with historical search<br />Twitter Search will help you with:<br />Finding information sources<br />Finding experts<br />Real-time monitoring<br />55<br />
    56. 56. Twitter Search<br />Advance search options link for best results<br />56<br />
    57. 57. Twitter Search<br />Search free text of tweets, and/or by hashtagand language<br />57<br />
    58. 58. Twitter Search<br />Use a Twitter user name as a filter (without the @)<br />58<br />
    59. 59. Twitter Search<br />Geo-location filter<br />59<br />
    60. 60. Twitter Search<br />Date filter (usefulness limited by minimal archive)<br />60<br />
    61. 61. Twitter Search<br />Sentiment filter<br />61<br />
    62. 62. Twitter Search<br />Restrict to tweets with links useful for finding sources<br />62<br />
    63. 63. Twitter Search<br />Results on a hashtag containing a question<br />63<br />
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