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Sla 2011 building expert networks

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  • But it was too hard to make yourself heardYou had to be a techie and know HTMLOr you had to use message boards or chat rooms, which had bad reputations (and you never knew which ones your friends may or may not be using)Web 1.0 gave everyone the opportunity
  • If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.
  • Transcript

    • 1. Build an Expert Community with Social Media
    • 2. If you were to learn about World War I, would you:
    • 3. A)
    • 4. B)
      103,000,000
    • 5. B)
      152,700
    • 6. C)
    • 7. Web “1.0” gave “Everyone” a voice
      7
    • 8. ^ the opportunity to have
      Web “1.0” gave “Everyone” a voice
      8
    • 9. Web 1.0 was no different…
    • 10. A select few have a voice
    • 11. Search became the mechanism to find info as the few with a voice became connected
    • 12.
    • 13. 2,003
    • 14. 2.5 Days
    • 15. 2.5 Days
      2,003
    • 16. 1 out of 3 searches fail
      2009 Outsell Inc.
    • 17. ~700 Million
      200+ Million
      100+ Million
    • 18. Everyone has a voice
    • 19.
    • 20.
    • 21. Social is about connecting people, not linking documents
    • 22. In a world where the web is about connecting people, not documents…
    • 23. You need to connect to the right people.
    • 24. What can topical experts do for me?
    • 25. Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals
      What can topical experts do for my users?
    • 26. What can topical experts do for my users?
    • 27. Quora
      www.quora.com
      A “Question and Answer” site
      Human powered, “crowd sourced” like wikipedia
      Deep Twitter integration
      Founded by ex-Facebook executives
    • 28. Quora
      Search the questions and answers
    • 29. Quora
      Feed of questions, topics, people you are following
    • 30. Quora
      People you may want to follow based on your interests
    • 31. Quora
      Overview of topic, and recent questions and answers
    • 32. Quora
      Single question and recent answers
    • 33. Quora
      Users can vote up and down an answer
    • 34. Quora
      Users can comment on an answer
    • 35. Quora
      Follow a question to easily get updates
    • 36. Quora
      Get detailed information on a user
    • 37. Quora
      Follow a user to easily see their activity
    • 38. LinkedIn
      www.linkedin.com
      Digital “Rolodex”
      100+ million users, global
      Provide news, research in addition to professional biographies
    • 39. LinkedIn
      LinkedIn Groups are searchable and contain great topical information and sources
    • 40. LinkedIn
      Filter groups by type of group and language
    • 41. LinkedIn
      Latest discussions in the group contain questions & answers plus sources; experts
    • 42. LinkedIn
      Top discussions selected by group owner
    • 43. LinkedIn
      Overview of a company, open positions, products, recent hires/departures
    • 44. LinkedIn
      Ability to follow a company for ongoing updates
    • 45. LinkedIn
      News on topics selected by members in that industry
    • 46. LinkedIn
      Ability to save articles for later reading, share with others
    • 47. LinkedIn
      Surfaces the top sources of news being shared; ability to follow source
    • 48. LinkedIn
      Shows who in your network has shared the news
    • 49. LinkedIn
      See everyone that has shared the news
    • 50. LinkedIn
      LinkedIn Signal: Updates from social media being shared by your network
    • 51. What can topical experts do for me?
    • 52.
    • 53. Thank you!!
      kensickles@gmail.com
      http://linkedin.com/kensickles
      bstg
      http://letstalkknowledge.com/
      http://www.slideshare.net/bstg
    • 54. Appendix
    • 55. Twitter Search
      http://search.twitter.com/
      Search engine for Twitter
      Lot’s of advanced search options
      Not great with historical search
      Twitter Search will help you with:
      Finding information sources
      Finding experts
      Real-time monitoring
      55
    • 56. Twitter Search
      Advance search options link for best results
      56
    • 57. Twitter Search
      Search free text of tweets, and/or by hashtagand language
      57
    • 58. Twitter Search
      Use a Twitter user name as a filter (without the @)
      58
    • 59. Twitter Search
      Geo-location filter
      59
    • 60. Twitter Search
      Date filter (usefulness limited by minimal archive)
      60
    • 61. Twitter Search
      Sentiment filter
      61
    • 62. Twitter Search
      Restrict to tweets with links useful for finding sources
      62
    • 63. Twitter Search
      Results on a hashtag containing a question
      63

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