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Sla 2011 building expert networks
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Sla 2011 building expert networks



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  • But it was too hard to make yourself heardYou had to be a techie and know HTMLOr you had to use message boards or chat rooms, which had bad reputations (and you never knew which ones your friends may or may not be using)Web 1.0 gave everyone the opportunity
  • If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.


  • 1. Build an Expert Community with Social Media
  • 2. If you were to learn about World War I, would you:
  • 3. A)
  • 4. B)
  • 5. B)
  • 6. C)
  • 7. Web “1.0” gave “Everyone” a voice
  • 8. ^ the opportunity to have
    Web “1.0” gave “Everyone” a voice
  • 9. Web 1.0 was no different…
  • 10. A select few have a voice
  • 11. Search became the mechanism to find info as the few with a voice became connected
  • 12.
  • 13. 2,003
  • 14. 2.5 Days
  • 15. 2.5 Days
  • 16. 1 out of 3 searches fail
    2009 Outsell Inc.
  • 17. ~700 Million
    200+ Million
    100+ Million
  • 18. Everyone has a voice
  • 19.
  • 20.
  • 21. Social is about connecting people, not linking documents
  • 22. In a world where the web is about connecting people, not documents…
  • 23. You need to connect to the right people.
  • 24. What can topical experts do for me?
  • 25. Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals
    What can topical experts do for my users?
  • 26. What can topical experts do for my users?
  • 27. Quora
    A “Question and Answer” site
    Human powered, “crowd sourced” like wikipedia
    Deep Twitter integration
    Founded by ex-Facebook executives
  • 28. Quora
    Search the questions and answers
  • 29. Quora
    Feed of questions, topics, people you are following
  • 30. Quora
    People you may want to follow based on your interests
  • 31. Quora
    Overview of topic, and recent questions and answers
  • 32. Quora
    Single question and recent answers
  • 33. Quora
    Users can vote up and down an answer
  • 34. Quora
    Users can comment on an answer
  • 35. Quora
    Follow a question to easily get updates
  • 36. Quora
    Get detailed information on a user
  • 37. Quora
    Follow a user to easily see their activity
  • 38. LinkedIn
    Digital “Rolodex”
    100+ million users, global
    Provide news, research in addition to professional biographies
  • 39. LinkedIn
    LinkedIn Groups are searchable and contain great topical information and sources
  • 40. LinkedIn
    Filter groups by type of group and language
  • 41. LinkedIn
    Latest discussions in the group contain questions & answers plus sources; experts
  • 42. LinkedIn
    Top discussions selected by group owner
  • 43. LinkedIn
    Overview of a company, open positions, products, recent hires/departures
  • 44. LinkedIn
    Ability to follow a company for ongoing updates
  • 45. LinkedIn
    News on topics selected by members in that industry
  • 46. LinkedIn
    Ability to save articles for later reading, share with others
  • 47. LinkedIn
    Surfaces the top sources of news being shared; ability to follow source
  • 48. LinkedIn
    Shows who in your network has shared the news
  • 49. LinkedIn
    See everyone that has shared the news
  • 50. LinkedIn
    LinkedIn Signal: Updates from social media being shared by your network
  • 51. What can topical experts do for me?
  • 52.
  • 53. Thank you!!
  • 54. Appendix
  • 55. Twitter Search
    Search engine for Twitter
    Lot’s of advanced search options
    Not great with historical search
    Twitter Search will help you with:
    Finding information sources
    Finding experts
    Real-time monitoring
  • 56. Twitter Search
    Advance search options link for best results
  • 57. Twitter Search
    Search free text of tweets, and/or by hashtagand language
  • 58. Twitter Search
    Use a Twitter user name as a filter (without the @)
  • 59. Twitter Search
    Geo-location filter
  • 60. Twitter Search
    Date filter (usefulness limited by minimal archive)
  • 61. Twitter Search
    Sentiment filter
  • 62. Twitter Search
    Restrict to tweets with links useful for finding sources
  • 63. Twitter Search
    Results on a hashtag containing a question