Introduction to the product graph
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Introduction to the product graph

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We have a social graph, and interest graph, and even a location graph. but we don't have a graph for the one thing we interact with every day - products. How can we begin to connect us to the products ...

We have a social graph, and interest graph, and even a location graph. but we don't have a graph for the one thing we interact with every day - products. How can we begin to connect us to the products that we use day in and day out?

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Introduction to the product graph Introduction to the product graph Presentation Transcript

  • Introducing the Product Graph
  • The web was a breakthrough. A way to not only store vast amounts of information...
  • But to link it all together.
  • And give people ubiquitous access to that linked information.
  • But as the volume of documents grew, people had trouble finding the info they needed.
  • And along came search. Search
  • For a decade, the web connected people to documents. Search
  • But then the information available grew exponentially... Search
  • and search started giving us too many results. Search
  • So once again we couldn't find the information we needed. Search
  • Then people started to question the value of the web as a collection of linked documents. ?!
  • After all it wasn't much different than decade old networks. Just broader in scale, with a better GUI. ?!
  • And then we realized something important about the web... !!!!
  • What if we used it to connect to other people?
  • And capture the relationships that mattered to us?
  • And the things that we, and others we may not know, are interested in?
  • And the places that are important?
  • And the products we like?
  • So the web started to change. New applications emerged.
  • And they began creating what we call "Graphs" Graphs
  • Graphs These graphs contain the connections and relationships that matter to us...
  • Social graph Who are my connections? What are their relationships?
  • Location graph Where am I?
  • Interest graph Who likes the stuff I do?! (Music, food, movies, etc.)
  • These graphs overlap and interact... Interest graph Social graph Location graph
  • Interest graph through conversations that traverse all the graphs. Social graph Location graph
  • But there is one graph that is missing...
  • Product graph Connects people to the products and services they use and talk about.
  • Product graph But why is this graph so important?
  • Interest graph Because so many of the conversations are about a product. Social graph Location graph
  • For example, one out of five tweets mention a product or brand
  • And this is changing brands forever.
  • Brands used to be defined by memories of advertisements.
  • Interest graph Social graph Location graph Now, Brands have become a series of conversations across graphs
  • Interest graph But since there is no Product Graph... Social graph Location graph Product graph
  • Interest graph companies are disconnected from the conversation that is their Brand. Social graph Location graph Product graph
  • Product graph If we create the product graph...
  • Interest graph we can connect companies to the conversation. Social graph Location graph Product graph
  • If we better connect companies to the conversations that are their Brands via the Product Graph organizations can: Build products that better meet customer needs! Give better customer service! Bring new products to market sooner! Increase the success rate of new product launches! Improve the profitability of products
  • The Product Graph will help consumers too: Products better suited to our needs! Discover the product that is best for us! Get the best deals! Understand composition of a product for allergen or sustainability purposes! Be aware of recalls instantly