Your SlideShare is downloading. ×
Ama mrc sep 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ama mrc sep 2010

908

Published on

How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry …

How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry trends, highlight relevant companies and products, and provide many other benefits. See the value and learn how to get started building an expert network using social tools in the preso.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
908
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • Transcript

    • 1. Ken Sickles, Executive Director Product, Dow Jones
      Building Expert Networks Using Social Media
    • 2.
    • 3. 7,500,000,000,000,000,000
    • 4. 1 out of 3 searches fail
      2009 Outsell Inc.
    • 5. 500+ Million
      160+ Million
      80+ Million
    • 6. 500+ Million
      160+ Million
      80+ Million
      Social is about connecting people, not linking documents
    • 7.
    • 8. 1 out of 5 mention a product/brand
      1 out of 4 contain a link
    • 9. * Compete.com (via Gigya’s “Social is the Next Search”)
    • 10. Online Video & the Media Industry, Q2 2010 by Brightcove
    • 11.
    • 12.
    • 13.
      • More information available than ever
      • 14. Search having trouble keeping up
      • Social network growth unprecedented
      • 15. Web is connecting people, not linking documents
    • 16.
    • 17. It’s about who you follow
      Use directories and lists
      Directory services like Listorious & Tweetdeck
      Twitter Suggestions
      Other expert’s lists
      Build lists to manage large networks
      Getting Started: Twitter
    • 18. It’s about the groups
      Top Influencers
      Managers Choice
      What’s being said
      Getting Started: LinkedIn
    • 19. It’s about the Community Pages / Groups
      Who is commenting
      Who is driving the discussion
      Getting Started: Facebook
    • 20. Start by listening
      Engage when you’re ready
      There are facilitation services out there already
      Aardvark (Now owned by Google)
      Quora (Facebook)
      An evolution
    • 21. “It’s not what you know, but who you know.”
    • 22. Expert Networks only a part of the solution
    • 23.
    • 24. Thank you!!
      kensickles@gmail.com
      http://linkedin.com/kensickles
      bstg
      http://letstalkknowledge.com/

    ×