Ama mrc sep 2010


Published on

How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry trends, highlight relevant companies and products, and provide many other benefits. See the value and learn how to get started building an expert network using social tools in the preso.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows
  • Ama mrc sep 2010

    1. 1. Ken Sickles, Executive Director Product, Dow Jones<br />Building Expert Networks Using Social Media <br />
    2. 2.
    3. 3. 7,500,000,000,000,000,000<br />
    4. 4. 1 out of 3 searches fail<br />2009 Outsell Inc.<br />
    5. 5. 500+ Million<br />160+ Million<br />80+ Million<br />
    6. 6. 500+ Million<br />160+ Million<br />80+ Million<br />Social is about connecting people, not linking documents<br />
    7. 7.
    8. 8. 1 out of 5 mention a product/brand<br />1 out of 4 contain a link<br />
    9. 9. * (via Gigya’s “Social is the Next Search”)<br />
    10. 10. Online Video & the Media Industry, Q2 2010 by Brightcove<br />
    11. 11.
    12. 12.
    13. 13. <ul><li> More information available than ever
    14. 14. Search having trouble keeping up</li></li></ul><li><ul><li> Social network growth unprecedented
    15. 15. Web is connecting people, not linking documents</li></li></ul><li>
    16. 16.
    17. 17. It’s about who you follow<br />Use directories and lists<br />Directory services like Listorious & Tweetdeck<br />Twitter Suggestions<br />Other expert’s lists<br />Build lists to manage large networks<br />Getting Started: Twitter<br />
    18. 18. It’s about the groups<br />Top Influencers<br />Managers Choice<br />What’s being said<br />Getting Started: LinkedIn<br />
    19. 19. It’s about the Community Pages / Groups<br />Who is commenting<br />Who is driving the discussion<br />Getting Started: Facebook<br />
    20. 20. Start by listening<br />Engage when you’re ready<br />There are facilitation services out there already<br />Aardvark (Now owned by Google)<br />Quora (Facebook)<br />An evolution<br />
    21. 21. “It’s not what you know, but who you know.”<br />
    22. 22. Expert Networks only a part of the solution<br />
    23. 23.
    24. 24. Thank you!!<br /><br /><br />bstg<br /><br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.