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Ama mrc sep 2010

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How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry …

How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry trends, highlight relevant companies and products, and provide many other benefits. See the value and learn how to get started building an expert network using social tools in the preso.

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  • If every third dial of the phone connected you to a wrong number, would you continue to use it?Would you base your entire communication strategy on it?We search because we have to, not because we want to.
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • New tools made it easy to participateWhat happens in vegas (or new orleans) stays – on Facebook, twitter, and linkedin
  • People’s network have become incredibly influential in digital behaviorNot a surprise, at least 1 in 3 searches fail (probably generous)Of course many of these sites deliver a browsing experience, general interest infoHowever, more and more people are turning to their network for discovery, as well as navigationSocial Search grows

Transcript

  • 1. Ken Sickles, Executive Director Product, Dow Jones
    Building Expert Networks Using Social Media
  • 2.
  • 3. 7,500,000,000,000,000,000
  • 4. 1 out of 3 searches fail
    2009 Outsell Inc.
  • 5. 500+ Million
    160+ Million
    80+ Million
  • 6. 500+ Million
    160+ Million
    80+ Million
    Social is about connecting people, not linking documents
  • 7.
  • 8. 1 out of 5 mention a product/brand
    1 out of 4 contain a link
  • 9. * Compete.com (via Gigya’s “Social is the Next Search”)
  • 10. Online Video & the Media Industry, Q2 2010 by Brightcove
  • 11.
  • 12.
  • 13.
    • More information available than ever
    • 14. Search having trouble keeping up
    • Social network growth unprecedented
    • 15. Web is connecting people, not linking documents
  • 16.
  • 17. It’s about who you follow
    Use directories and lists
    Directory services like Listorious & Tweetdeck
    Twitter Suggestions
    Other expert’s lists
    Build lists to manage large networks
    Getting Started: Twitter
  • 18. It’s about the groups
    Top Influencers
    Managers Choice
    What’s being said
    Getting Started: LinkedIn
  • 19. It’s about the Community Pages / Groups
    Who is commenting
    Who is driving the discussion
    Getting Started: Facebook
  • 20. Start by listening
    Engage when you’re ready
    There are facilitation services out there already
    Aardvark (Now owned by Google)
    Quora (Facebook)
    An evolution
  • 21. “It’s not what you know, but who you know.”
  • 22. Expert Networks only a part of the solution
  • 23.
  • 24. Thank you!!
    kensickles@gmail.com
    http://linkedin.com/kensickles
    bstg
    http://letstalkknowledge.com/