Presentation Marketing Pr


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My experience in executing event marketing and PR-serving events.

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Presentation Marketing Pr

  1. 2. <ul><li>Consultation on feasibility, budget, development of events including event marketing strategies </li></ul><ul><li>Design and project management of events and meetings </li></ul><ul><li>On-site management and direction </li></ul><ul><li>Support services: graphics, data management, scripting </li></ul>Event Marketing and Management
  2. 3. <ul><li>In business for 12 years – one of top firms in Houston (HBJ) </li></ul><ul><li>International award winner, Certified Special Event Professional </li></ul>
  3. 4. Current Challenges in Corporate Event Planning <ul><li>Greatest efficiency in development, planning, and execution </li></ul><ul><li>- Staff overhead, existing resources, pricing on services, one-stop </li></ul><ul><li>R.O.I. / Impact –Sales increases, perception, research, branding, web traffic / event technology </li></ul><ul><li>National / Worldwide resources </li></ul><ul><li>Standards are upheld </li></ul>
  4. 5. EVENTions’ Distinctions <ul><li>Level and range of experience </li></ul><ul><li>National resources </li></ul><ul><li>Consult only to turnkey (billable hours) </li></ul><ul><li>Willingness to work with existing resources (PR, department staffs) </li></ul><ul><li>Knowledge of marketing and PR </li></ul><ul><li>Community ties (City, service providers, volunteer groups and agencies) </li></ul><ul><li>Professional certification </li></ul>
  5. 6. Houston Marathon Health & Fitness Expo <ul><li>Produced for eight years </li></ul><ul><li>30,000 attendees </li></ul><ul><li>Exhibitor solicitation and management </li></ul><ul><li>Exposition services </li></ul><ul><li>Sponsor sales </li></ul><ul><li>Printing and promotion </li></ul><ul><li>Technical services </li></ul><ul><li>Signage </li></ul>
  6. 7. Mitsubishi Caterpillar Forklift <ul><li>Largest New Product Intro in Forklift history </li></ul><ul><li>1650 dealers – transport, catering, tent displays, rodeos, … </li></ul>
  7. 8. H-E-B Grocery Grand Openings <ul><li>Twenty-one stores in four years </li></ul><ul><li>1500 attendees per event </li></ul><ul><li>Theme décor and entertainment </li></ul><ul><li>Catering </li></ul><ul><li>Room layouts </li></ul><ul><li>Technical services </li></ul><ul><li>Signage </li></ul><ul><li>Scripting </li></ul>
  8. 9. Bertek Pharmaceuticals <ul><li>Sales conferences, incentives </li></ul><ul><li>300-500 attendees </li></ul><ul><li>Registration </li></ul><ul><li>Conference planning </li></ul><ul><li>Theme décor and entertainment </li></ul><ul><li>Catering </li></ul><ul><li>Technical services </li></ul><ul><li>Signage, printing </li></ul>
  9. 10. Holiday Lights in Hermann Park <ul><li>Produced for three years </li></ul><ul><li>150,000 attendees </li></ul><ul><li>Sponsor solicitation and fulfillment </li></ul><ul><li>Display design </li></ul><ul><li>Committee direction </li></ul><ul><li>Printing and PR interface </li></ul><ul><li>Technical services </li></ul><ul><li>Signage </li></ul><ul><li>Nightly management (19 nights) </li></ul>
  10. 11. Miscellaneous events Shaolin Temple Monks Blueprint Houston Catholic Congress
  11. 12. EVENT MARKETING! (Promise of R.O.I.) <ul><li>Event sponsorship </li></ul><ul><ul><li>$75,000 TXU package </li></ul></ul><ul><li>Public Event </li></ul><ul><ul><li>Holiday Lights </li></ul></ul><ul><li>Trade Shows </li></ul><ul><ul><li>H&F Expo </li></ul></ul><ul><li>Experiential Marketing </li></ul><ul><ul><li>Tyson’s, Comerica </li></ul></ul>
  12. 13. <ul><li>Tysons Chicken – Lopez Negrete </li></ul><ul><li>Assisted in developing branding features, experiential activities </li></ul><ul><li>Dallas, Houston markets (grocery locations and festivals) </li></ul><ul><li>Uses resources and partners we have in various locations </li></ul>
  13. 14. Comerica Bank <ul><li>Attracted almost 4000 people to 11 branch openings </li></ul><ul><li>Credited with over $3,000,000 in new accounts </li></ul><ul><li>Involved dozens of community groups for deeper impressions </li></ul><ul><li>Increased brand awareness significantly </li></ul>
  14. 15. Mosaic Towers
  15. 16. Hanson Pipe – Powell Group
  16. 17. Hanson Pipe – Powell Group
  17. 18. <ul><li>Current </li></ul><ul><ul><li>Comerica Bank </li></ul></ul><ul><ul><li>Wachovia Bank </li></ul></ul><ul><ul><li>Phillips </li></ul></ul><ul><ul><li>Development/Mosaic </li></ul></ul><ul><ul><li>Tower </li></ul></ul><ul><ul><li>Lopez Negrete </li></ul></ul><ul><ul><li>Communications </li></ul></ul><ul><ul><li>Powell Group (Dallas) </li></ul></ul><ul><li>Recent </li></ul><ul><li>H-E-B Grocery </li></ul><ul><li>Houston Marathon </li></ul><ul><li>GHCVB </li></ul><ul><li>Diocese of </li></ul><ul><li>Galveston/Houston </li></ul><ul><li>MCFA </li></ul><ul><li>Blueprint Houston </li></ul>Clientele
  18. 19. Endorsements <ul><li>“ Throughout twenty-one grand openings with various themes, EVENTions hit a home run every time using creativity, amazing resources, and flawless execution. They couldn’t have been better.” </li></ul><ul><li>Holly Montalbano, Dir. Of Public Affairs, H-E-B Grocery </li></ul><ul><li>“ The fall festival concept series was successful beyond anyone’s expectations. Thank you for your flexibility and responsiveness. You were easy to reach and quick with an answer or an option at every turn.” </li></ul><ul><li>John Lauletta, VP of Houston Marketing, Comerica Bank </li></ul><ul><li>&quot;Three words: Attention to detail. Eventions did not miss a step and took care of even the smallest details. A true pleasure.&quot; </li></ul><ul><li>Tom Derzypolski, Public Relations Dir., Kidd Group </li></ul><ul><li>We have received many wonderful kudos from our clients regarding the success of this event. We know that we could not be successful without a great partner like you and your company. Thanks a lot for all of your thinking and efforts on our behalf! </li></ul><ul><li>Becky Powell, President, The Powell Group </li></ul><ul><li>Bill and the entire Eventions staff were a tremendous help in aiding us execute our Tyson Protein Zones for the past two years. They brought with them vast knowledge in logistics management and promotional set up that made our events a success.” </li></ul><ul><li>  David Malamud, Senior Account Executive, Lopez Negrete Communications </li></ul>
  19. 20. Endorsements <ul><li>“ I want you and your people to know how much we appreciate what Eventions accomplished for us. The product fairs, rodeo, and barbeque; the National Accounts presentation; … were absolutely ‘first-class’! … It’s great to be associated with a a local company who can pull it all together .” </li></ul><ul><li>Larry Wench, Exec. Vice President, MCFA </li></ul><ul><li>“ EVENTions answered every request we made and provided a stellar evening for a very large event.  Their wide scope of resources makes it possible for them to provide solutions for difficult tasks and answer many last minute requests. </li></ul><ul><li>Jeanne Powell, Account Exec., The Powell Group </li></ul><ul><li>Eventions did a great job for me. Its principal, Bill Steigerwald, is extremely knowledgeable, responsive, and accessible. He was always QUICK to respond … I wanted you to know about Eventions since, from time to time, you may need reasonably priced, highly professional help with events .” </li></ul><ul><li>Rebecca Woodworth, Southwestern Bell, Image Manager </li></ul><ul><li>“ Thank you for your hard work and creative talent to create one of the most memorable GHCVB/TSAE events ever. We received rave reviews … We recognize that we asked a lot and you delivered. …Your artistic contribution to the décor was fabulous …” </li></ul><ul><li>Jordy Tollett, President, GHCVB </li></ul><ul><li>“ Eventions’ staff was excellent and the Congress was a great success. … Eventions’ strengths were in the areas of hands on supervision, active involvement in the planning and coordinating, budget management, and in preventive measures to meet possible difficulties . Eventions … made the job of the planning committee much easier. … I felt Bill and his staff were as committed as I was to the project . The greatest feeling of all was being able to let go of the project and enjoying the Congress, knowing that everything would be taken care of.” </li></ul><ul><li>Father Troy Gately, Vice Chancellor, Diocese of Galveston-Houston </li></ul>
  20. 21. We want be YOUR partner!
  21. 23. R.O.I. – Event Marketing <ul><li>Holiday Lights in Hermann Park </li></ul><ul><li>Designed packages and solicited sponsors </li></ul><ul><li>Negotiated $75,000 sponsorship with TXU Energy </li></ul>
  22. 24. Efficiency <ul><li>Diocese of Galveston-Houston </li></ul><ul><li>Saved $6,000 on preliminary budget (AV services) </li></ul><ul><li>Raised $18,000 in sponsor dollars </li></ul><ul><li>Worked through six different agencies’ staffs </li></ul><ul><li>Paid our own fee (w/o considering staff time) </li></ul>
  23. 25. <ul><li>ROI / ROO Goal </li></ul><ul><li>Cost effective partnering </li></ul><ul><li>Event marketing </li></ul><ul><li>High expectations </li></ul><ul><li>Cost effective – low overhead, pricing, consultation option </li></ul><ul><li>Production experience </li></ul><ul><li>Fast and adaptable </li></ul><ul><li>Event marketing knowledge </li></ul>Marketing and PR firms, corp. marketing/ community relations depts. Business climate EVENTions’ strengths
  24. 26. Background <ul><li>25+ years experience, founder and CEO of E. for 10 years </li></ul><ul><li>National conventions (1988-91) 44 conventions – NUCA, NADC, RIMS, NOMDA, AT&T, GE Financial, … </li></ul><ul><li>White House functions, natl. association meetings, medical meetings, AT&T Intl. HQ, Pepsi Co., Digital Equipment, MCI </li></ul><ul><li>10 years in Marriott Hotels, DOCatering </li></ul><ul><li>Past President and Board Member of ISES Houston, </li></ul><ul><li>eight years </li></ul><ul><li>Certified Special Event Professional </li></ul>