Social Judgment Theory-Steadman
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Social Judgment Theory-Steadman

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Social Judgment Theory

Social Judgment Theory

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Social Judgment Theory-Steadman Presentation Transcript

  • 1. The verdict is in…
  • 2. We’re learning about
    social
    judgment theory
    (…curious?)
  • 3. Very curious!
    (can’t you tell?)
    Ok then…
    EXPLAIN!
  • 4. Predicts successful persuasiondepending on how the message is related to a person’s current beliefs
  • 5. Assimilation (persuasion)
    Closer
    the topic is to
    a person’s belief,
    the more similar
    it will appear than it actually is
    Farther
    the topic is to
    a person’s belief,
    the less similar
    it will appear than it
    actually is
    Contrast Effect
    (failure to persuade)
  • 6. Wow! Now I can persuade him into buying me that watch I’ve always wanted!
    I smell new golf clubs! Sweet!
  • 7. But what exactly determines their decision?
    (Umm…what if you can’t decide!)
  • 8. Latitude of acceptance: acceptable statements
    (& own personal belief)
    Latitude of Noncommitment: neither accepted or rejected statements
    Latitude of Rejection: rejected statements
    These determine whether a person
    will assimilate or contrast a message
  • 9. SO WHAT?
  • 10. Helps to describe and explain the role of perception in persuasion…
  • 11. Political
    Intercultural
    Public Address
    Mass
    …and is used by many areas of communication!
    Small Group
    Public Relations
    Interpersonal
    Visual: advertising
  • 12. GET IT?
    Umm…..
  • 13. Ughhh…
    GOT IT?
  • 14. GOOD!
    All ready to ace this test!
  • 15. But, beware!
  • 16. I’m here to protect you from the criticism!
    (And I get that I’m not Batman)
  • 17. Assumes clarity of the message
    Ignores message content
    Ignores source credibility
  • 18. Fun Fact
  • 19. MuzaferSherif, the man behind the theory
    One of the major founders of social psychology, as well
  • 20. Good luck on the final, ya’ll!