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BSREA 11/14/2012
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BSREA 11/14/2012

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  • To consumers or to referral partners 7) Mortgage Doctor, The Mortgage Guys, Loans4You, Texas Mortgage Man, Texas Vet Loans, Hawaii Loans 411 or your personal name with something like Group added.
  • Transcript

    • 1. Lonnie Stevenson Chris Riedel (928) 716-6723 (928) 855-4196Lonnie.BSREA@gmail.co Chris.BSREA@gmail.co m m
    • 2. Today’s Agenda – Part 1 Why You Should Use Pinterest What is Pinterest Who is on Pinterest Knowing Pinterest vocabulary How to get started How to Pin Pin Ideas Board Ideas Good Practices © 2012
    • 3. Today’s Agenda – Part 2 Going over Strategies for Pinterest -What is your brand -Going over keywords -Who are your customers and what do they want -Your customer habits. When are they on? -Making it “Pretty” -What is your purpose: RE Sales, New Referral Partners? Connect? Execute? -What are your goals? Revenue increase, Sales increase, Referral Partners increase. -Staying Consistent Board Ideas Getting Followers © 2012
    • 4. Why You Should Use Pinterest Fastest site to reach 10 million uses in tech history, (currently 12+ million users) A call-to-action pin description sees an 80% increase in engagement (Pinerly Study) Daily Pinterest users have increased by more than 145% since the beginning of 2012 (Mashable) As of January 2012, American users spent an average of 97.8 minutes on Pinterest (eMarketer) More than one fifth of Facebook connected users are on Pinterest daily, which represents more than 2 million users, (Mashable) © 2012
    • 5. Why Pinterest? Drives Traffic Allows you to brand Research -Allows you to see what others are interested in -What is popular -What is trending -Trending conversations Allows you to connect with other Social Sites like Twitter and Facebook © 2012
    • 6. Why Pinterest?© 2012
    • 7. Why Pinterest?© 2012
    • 8. Pinterest Demographics © 2012
    • 9. © 2012
    • 10. What Is Pinterest © 2012
    • 11. What Is Pinterest Allows you to Share products, pictures and videos that link back to the site they were found Community for interaction Users are encouraged to share or “repin” other users pins © 2012
    • 12. Who Is On Pinterest? © 2012
    • 13. Who Is On Pinterest? © 2012
    • 14. Who Is On Pinterest? © 2012
    • 15. Who Is On Pinterest? © 2012
    • 16. Who Is On Pinterest? © 2012
    • 17. Who Is On Pinterest? © 2012
    • 18. Who Is On Pinterest? © 2012
    • 19. Who Is On Pinterest? © 2012
    • 20. Who Is On Pinterest? © 2012
    • 21. Who Is On Pinterest? © 2012
    • 22. Who Is On Pinterest? © 2012
    • 23. Who Is On Pinterest? © 2012
    • 24. Who Is On Pinterest? © 2012
    • 25. Getting to Know Pinterest © 2012
    • 26. Pinterest Vocabulary PINS  Photo, Graphic or Video linked and shared BOARD  Bulletin board of themed collection of photos, graphics and video PIN IT BOOKMARKLET  Code added to browser which allows pinning from any website SEO  Search Engine Optimization FOLLOWERS  People who are following your pins and pinboards © 2012
    • 27. Pinterest Vocabulary LIKES  Pretty much the same as a Facebook Like Button COMMENTS  A Pin, much like Facebook status updates can be commented on SHARE  When you are finished pinning, you can share what you just pinned on Facebook or Twitter REPINS  Adding others pins to your own board. This is what makes sharing content possible © 2012
    • 28. If You are Not Ready to Use Pinterest You can reserve your brand name Connect to your website or blog Watch what others are doing on pinterest © 2012
    • 29. Setting Up a Pinterest Account1. Go to Pinterest.com and join. © 2012
    • 30. Setting Up a Pinterest Account2. Click on 5 photo’sthat you findinteresting. © 2012
    • 31. Setting Up a PinterestAccount 3. Click Continue © 2012
    • 32. Setting Up a Pinterest Account © 2012
    • 33. Setting Up a Pinterest AccountWhen you use Facebook to create an account, it does make you add the pinterestapp to your Facebook. This can be turned off once the account is created © 2012
    • 34. Setting Up a Pinterest AccountCreating your Pinterest account using your email address. © 2012
    • 35. © 2012
    • 36. Editing Your Profile Information © 2012
    • 37. © 2012
    • 38. Editing Your Profile Information The profile is important in laying the foundation of your online presence. A nicely done profile alone can gain you trust from your audience.  Be thorough  Upload your business logo or a nice headshot  Do not leave out any fields  put in a nice short description of your company  add links to your blog or website in the about section  use your keywords  For SEO (search engine optimization) purposes, it would be a good idea to use the name of your website or your company as the profile name © 2012
    • 39. Editing Your Profile Information © 2012
    • 40. Last step is to add the “pin it” bookmark to yourbrowser. This allows you to easily Pin anythingfrom whatever site you are on. © 2012
    • 41. Let’s Start Pinning! © 2012
    • 42. Let’s Start Pinning! © 2012
    • 43. Let’s Start Pinning! © 2012
    • 44. Now You Can See Your Pin © 2012
    • 45. Let’s Start Pinning!Other ways to upload a pin is by clicking the Add button © 2012
    • 46. Let’s Start Pinning!If you have the link handy and you do not have the bookmark for yourbrowser you can click “Add a pin” and you can add the link there. © 2012
    • 47. Let’s Start Pinning!If you click upload a pin, It will request you to browse your files and find what you wantto pin. After you choose the file this is what you will seeChoose the board you want to add the pin to, write a description and add a link whereyou want the photo to go to. Then click pin it . When you add the URL below it is notlinking the photo. That you still need to do. © 2012
    • 48. Let’s Start Pinning!When you are viewing your pin here, click edit © 2012
    • 49. Let’s Start Pinning! © 2012
    • 50. This is also where you create a new board. Just click Create a board © 2012
    • 51. Now you can create your boards for you to pin to. Think ofyour boards as categories. Boards are used to separatedifferent categories of content or interests © 2012
    • 52. Let’s Start Pinning!Put curser over a pin and you will see all of these button to click. Just click like to like © 2012
    • 53. Let’s Start Pinning!To repin a pin and add it to your board, click Repin © 2012
    • 54. Let’s Start Pinning!Choose the board your want to add it to and add the description © 2012
    • 55. Let’s Start Pinning!When someone Repins your pin, anyone going through their pins and seeingthis will see that the pin came from you. Entices them to click on the originatorof the pin. © 2012
    • 56. Board Ideas Descriptive Photos/Inspiration© 2012
    • 57. Board Ideas Infographics/How To’s© 2012
    • 58. Board Ideas Recycling/ReUse© 2012
    • 59. Board Ideas Helpful Ideas, DIY© 2012
    • 60. Board Ideas Coupons© 2012
    • 61. Board IdeasFor The Home/Stuff Around the House © 2012
    • 62. Board Ideas Hobbies/Stuff I Like To Do© 2012
    • 63. Board Ideas Money Saving Ideas/Tips© 2012
    • 64. Board Ideas Renovations© 2012
    • 65. Board IdeasVideos. How to videos. Strategy Videos. Virtual Tour Videos © 2012
    • 66. Making your Board Count Make sure you have descriptive photos Make sure the photos are quality Tag and Link your photos Have infographics Helpful ideas Use it everywhere. Facebook, Twitter, Linkedin, Blogs and your website © 2012
    • 67. Good Practices Play nice – Use nice words Give credit where credit is due Don’t make it all about you Use original content as much as possible Make it visual © 2012
    • 68. Part II Of Pinterest Agenda Have a Strategy -Creating your brand (then use Keywords)-Identifying your customers and their habits – When are they on? What do they post? Who do they follow? What do they like or re-pin -What is your purpose? Connect? Educate? Sell? -What are your goals? Increase sales? Increase Revenue? Referral partner increase? Increase Brand Awareness? -Staying Consistent – You must post everyday How to get followers More Board Ideas Board Critiques © 2012
    • 69. Create Your Brand1) Getting compensated for your passion 1) Helping People Achieve the Ultimate….Homeownership2) Set goals3) Write down a mission4) Write down your vision5) Know what you do and who you serve6) Create a development plan based on who you are. Are you funny, goofy, a bookworm, nerdy, sporty, etc.? (A quirk you can capitalize on)7) Use keywords in your descriptions, captions, about me, etc. © 2012
    • 70. Identify Your CustomerMenWomenMarried CouplesEngagedProfessionals – Police, Teacher, FiremenIndustries – Home Depot, Lowes, Disney, HospitalWhat time are they onWhat do they postWhat do they like (info graphics, videos, pictures,recipes, how to’s, DIY, etc.)What do they buyWho do they follow © 2012
    • 71. What is your purpose on Pinterest? A. To Educate? © 2012
    • 72. What is your purpose on Pinterest? B. To Sell? (People only buy houses every 5-7 years) © 2012
    • 73. What is your purpose on Pinterest? C. To Connect? © 2012
    • 74. What is your purpose on Pinterest? C. Brand Recognition? © 2012
    • 75. What is your goal?- Get xx buyer leads- Get xx seller leads- Get xx new referral/affiliate partners- Get xx new followers/day- Get xx comments, re-pins or engagements © 2012
    • 76. Strategy Map For Pinterest1. Expose yourself Let the world see who you are.2. Get Followers & Engage them Give them good quality content and pins3. Drive Traffic Get them to your website, blog, fanpage, or e-mail campaign4. Sell Something Let them buy your product/services – Video tips always have a CTA © 2012
    • 77. 1. Expose Yourself 1. Teach what you know: A. Using info graphics © 2012
    • 78. 1. Expose Yourself B. Using Video Create videos of what you know (or interview experts).Share anything to do with home maintenance, (landscaping, pool, hardwood floors, etc. ) car maintenance, saving money, credit repair, marketing tips, social media tips, coupons, recipes, technology, gardening, etc. © 2012
    • 79. 1. Expose Yourself C. How to Photo’s or Videos Snap some photos as you are doing a tip then you can easily use Power Point to lay your photos in or Adobe Photoshop © 2012
    • 80. Use Free Reports © 2012
    • 81. 1. Expose Yourself 2. Share your results A. Before and After pictures © 2012
    • 82. 1. Expose YourselfB. Happy customers with your product © 2012
    • 83. 1. Expose YourselfC. Video testimonials from your customersVideo testimonials from your Referral Partners © 2012
    • 84. 1. Expose Yourself 3. Tell your story A. Your first conference © 2012
    • 85. 1. Expose Yourself B. Your first book / article © 2012
    • 86. 1. Expose YourselfC. Your latest project/Favorite hobby © 2012
    • 87. 2. Get Followers and Engage themFirst, get your current audience engaged on PinterestCurrent Audience:Email listWebsiteFacebookTwitterLinkedinRolodexPhone contacts (mobile) © 2012
    • 88. 1.Add the follow buttononto your website or email address © 2012
    • 89. 1.Add the follow buttononto your website or email address © 2012
    • 90. Getting Followers and Engagement Second, Post on your Facebook & Twitter -Let them know what you are talking about, posting and sharing -How is the content different from Facebook? Give them a reason why they should follow both -Let them know about any contests you are having that ask them to engage on Pinterest © 2012
    • 91. Getting Followers and Engagement Third, Get NEW followers on Pinterest A. Follow other people 80% of pinners will follow who is following them © 2012
    • 92. Getting Followers and Engagement B. Engage with other people and business’s by: Repinning Liking Commenting © 2012
    • 93. Getting Followers and Engagement Getting NEW followers on Pinterest C. Tag other pinners © 2012
    • 94. Getting Followers and Engagement Getting NEW followers on Pinterest How to tag other pinners: © 2012
    • 95. Getting Followers and Engagement Getting NEW followers on Pinterest D. Using keywords -You want to use words that you would want to appear as a general search © 2012
    • 96. Getting Followers and Engagement Using Keywords © 2012
    • 97. Getting Followers and Engagement E. Add the “pin it” button to your website This allows others to pin directly from your website © 2012
    • 98. Getting Followers and Engagement E. Add the “pin it” button to your website This allows others to pin directly from your website © 2012
    • 99. Getting Followers and Engagement © 2012
    • 100. Getting Followers and Engagement How often should you pin? Don’t pin more than 8 pins in a sitting or per hour. Post at different times of the day. If you pin throughout the day it gives you more of an opportunity for your pins to been seen. - Post everyday - Consistency © 2012
    • 101. 3. Drive Traffic5 Tips that make great pins and drive traffic:1. Proper Captions-Broad keywords, concepts and keyword categories.Words used in captions are what allows yourpins to come up in search results.-Captions with a call to action. Who I am. Who i help. How I Help them. © 2012
    • 102. Traffic5 Tips that make great pins and drive traffic: 2. Edit your links Always make sure your pin goes to a source! No dead pins © 2012
    • 103. Traffic 5 Tips that make great pins and drive traffic:3. Don’t forget to add your prices if you are selling To add a price all you have to do is put the price with the $ sign in front of it and it automatically adds it for you © 2012
    • 104. Traffic5 Tips that make great pins and drive traffic:4. Use video.People like to be entertained, taught and helped.This is a great way to do that. © 2012
    • 105. Traffic 5 Tips that make great pins and drive traffic:5. Original contentThis is what allows you to add whatever source you want. © 2012
    • 106. Board Ideas Great example of engagement through contests They had other people submit T shirt Designs for their company. Great way to market theircompany, illustrate their style, engage others, drive traffic to there website and make a sale. © 2012
    • 107. Board Ideas Boards for staff to post on© 2012
    • 108. Board Ideas Behind the Scene of your business© 2012
    • 109. Board Ideas Milestones.USA Today used the 100th anniversaries of everything from Oreos to Fenway park. Find a milestone that could relate to your brand © 2012
    • 110. Board IdeasPersonal Bucket list or Business bucket list © 2012
    • 111. Board IdeasProducts – books, free reports, credit repair, houses, home suppliesFeatured Business Partners – realtors, CPA, Attorney, pool, landscapeYour Brand and What you Represent – American dream, stabilitySaving Money/Coupons/Budgeting – B2B videos, QR codes, Local BizDecorating, renovation news, cleaning tips, staging a homeRecipes – on a budget, organic, just desserts,Travel – Groupon deals, local hotels, unusual placesYour Favorite hobby – Biking, juicing, wine tasting, boating, carsGardening – seasonal ideas, landscaping, best times, etc.DIY ideas – cleaning tips, painting, remodeling, plumbing, going greenFavorite Restaurants – Best eats in town with couponsMarketing Tips – to Referral PartnersMascot – Where in the world is Miss Kitty?Quote/Inspirational – Who doesn’t like this?Homeowner – buying, selling, maintaining, refinancing © 2012
    • 112. Board Ideas© 2012
    • 113. Board Ideas© 2012
    • 114. Board Ideas© 2012
    • 115. Board Ideas© 2012
    • 116. Board Ideas© 2012
    • 117. Board Ideas© 2012
    • 118. Board Ideas© 2012
    • 119. Who Is On Pinterest?A place to buy and sell handmade or vintage items, and the arts and supplies for making them © 2012
    • 120. Who Is On Pinterest?Perhaps a board that has examples of outfits © 2012
    • 121. Who Is On Pinterest?Add: Fun videos of what their cars can do © 2012
    • 122. Who Is On Pinterest?Add: Women and their tools © 2012
    • 123. Who Is On Pinterest?More Keywords: DIY, garden, home design, etc. © 2012
    • 124. Who Is On Pinterest? Coupons!!!! © 2012
    • 125. Recap Have a Strategy Creating your brand (then use Keywords) Identifying your customers and their habits – When are they on? What do they post? Who do they follow? What do they like or re-pin What is your purpose? Connect? Educate? Sell? What are your goals? Increase sales? Increase Revenue? Referral partner increase? Increase Brand Awareness? Staying Consistent – You must post everyday How to get followers Have several boards that support your brand © 2012
    • 126. BONUS© 2012
    • 127. BONUS© 2012
    • 128. BONUS© 2012
    • 129. Lonnie Stevenson Chris Riedel (928) 716-6723 (928) 855-4196Lonnie.BSREA@gmail.co Chris.BSREA@gmail.co m m THANK YOU!

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