Fulcrum Corporate Website Review Tool Usability Review – August 22 nd  2011
Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fu...
Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fu...
Agenda <ul><li>Introduction </li></ul><ul><li>Purpose & Scope </li></ul><ul><li>Usability Review Methodology </li></ul>
Introduction Purpose & Scope User Experience Team @ Fulcrum was approached by Fulcrum Worldwide (Fulcrum) to perform Usabi...
Introduction <ul><li>Usability Review Methodology </li></ul><ul><li>Evaluation of website against design principles & heur...
Introduction Usability Review Disclaimer Usability review is based on usability best practices, open domain research and t...
Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fu...
Agenda Usability Review Summary
Fulcrum Corporate Website Review Tool –  U.R. Summary Findings Usability Review Summary Review Points Review Points Review...
Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fu...
Agenda Usability Review Detailed Page-wise Review
Fulcrum Corporate Website Review Tool –  Usability Review Header Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Announcements Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Latest News Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Tell us about your project Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Get in touch with us! Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Social Networking and Top Links with Search Header review commen...
Fulcrum Corporate Website Review Tool –  Usability Review Navigation Style Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Headings & Banners Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Call Us Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Social Networking Links Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Quick Links Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Content Area Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Banner  & Headings Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Flowcharts Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Content Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review UCD Process Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Content Placement Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Header Area Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review Content Area Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Navigation Style Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Footer Menu on Inner Pages Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Content Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Content  Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Flowchart Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Fulcrum Corporate Website Review Tool –  Usability Review Flowchart Header review comments will appear here
Fulcrum Corporate Website Review Tool –  Usability Review
Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fu...
Proposed Next Steps <ul><li>Digital Team and Higher Management to review the report. </li></ul><ul><li>Higher Management t...
Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fu...
Connect Thank You Mail:  [email_address] Mobile: +91 9011042422
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Reviewdocument

  1. 1. Fulcrum Corporate Website Review Tool Usability Review – August 22 nd 2011
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Details </li></ul><ul><li>Recommended Next Steps </li></ul>
  3. 3. Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Details </li></ul><ul><li>Recommended Next Steps </li></ul>
  4. 4. Agenda <ul><li>Introduction </li></ul><ul><li>Purpose & Scope </li></ul><ul><li>Usability Review Methodology </li></ul>
  5. 5. Introduction Purpose & Scope User Experience Team @ Fulcrum was approached by Fulcrum Worldwide (Fulcrum) to perform Usability Review of the Corporate Website for Fulcrum i.e. www.fulcrumww.com We initiated this document after a couple of interactions with the Fulcrum Higher Management Team. We present our findings, problems and recommendations in this report. Fulcrum to review the report and Identify the specific points and changes to be included.
  6. 6. Introduction <ul><li>Usability Review Methodology </li></ul><ul><li>Evaluation of website against design principles & heuristics. </li></ul><ul><li>Review the website with a fresh, third-eye view. </li></ul><ul><li>Identify the various problems at various levels. </li></ul><ul><li>Recommend the solutions to the problems. </li></ul><ul><li>The scope of the review is restricted to fairly high level considering the lack of inputs, insights and time. </li></ul>
  7. 7. Introduction Usability Review Disclaimer Usability review is based on usability best practices, open domain research and the Usability experts’ prior experience. The evaluation exercise depends upon information gathered through interactions. However, there was no direct interaction with the end users before this evaluation. Nor were there any stakeholder interactions that would form the base for the team’s understanding of business, product, technology, customer and user perspectives. This limits fidelity of findings and recommendations. It is recommended to follow the UCD (User Centered Design) processes to yield higher fidelity of recommendations. Also, since the efforts and time expended in this research are minimal, the coverage and the depth of the findings are at fairly high level.
  8. 8. Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Details </li></ul><ul><li>Recommended Next Steps </li></ul>
  9. 9. Agenda Usability Review Summary
  10. 10. Fulcrum Corporate Website Review Tool – U.R. Summary Findings Usability Review Summary Review Points Review Points Review Points
  11. 11. Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Details </li></ul><ul><li>Recommended Next Steps </li></ul>
  12. 12. Agenda Usability Review Detailed Page-wise Review
  13. 13. Fulcrum Corporate Website Review Tool – Usability Review Header Header review comments will appear here
  14. 14. Fulcrum Corporate Website Review Tool – Usability Review Announcements Header review comments will appear here
  15. 15. Fulcrum Corporate Website Review Tool – Usability Review Latest News Header review comments will appear here
  16. 16. Fulcrum Corporate Website Review Tool – Usability Review Tell us about your project Header review comments will appear here
  17. 17. Fulcrum Corporate Website Review Tool – Usability Review Get in touch with us! Header review comments will appear here
  18. 18. Fulcrum Corporate Website Review Tool – Usability Review Social Networking and Top Links with Search Header review comments will appear here
  19. 19. Fulcrum Corporate Website Review Tool – Usability Review Navigation Style Header review comments will appear here
  20. 20. Fulcrum Corporate Website Review Tool – Usability Review
  21. 21. Fulcrum Corporate Website Review Tool – Usability Review Headings & Banners Header review comments will appear here
  22. 22. Fulcrum Corporate Website Review Tool – Usability Review Call Us Header review comments will appear here
  23. 23. Fulcrum Corporate Website Review Tool – Usability Review Social Networking Links Header review comments will appear here
  24. 24. Fulcrum Corporate Website Review Tool – Usability Review Quick Links Header review comments will appear here
  25. 25. Fulcrum Corporate Website Review Tool – Usability Review Content Area Header review comments will appear here
  26. 26. Fulcrum Corporate Website Review Tool – Usability Review
  27. 27. Fulcrum Corporate Website Review Tool – Usability Review Banner & Headings Header review comments will appear here
  28. 28. Fulcrum Corporate Website Review Tool – Usability Review Flowcharts Header review comments will appear here
  29. 29. Fulcrum Corporate Website Review Tool – Usability Review
  30. 30. Fulcrum Corporate Website Review Tool – Usability Review Content Header review comments will appear here
  31. 31. Fulcrum Corporate Website Review Tool – Usability Review UCD Process Header review comments will appear here
  32. 32. Fulcrum Corporate Website Review Tool – Usability Review
  33. 33. Fulcrum Corporate Website Review Tool – Usability Review Content Placement Header review comments will appear here
  34. 34. Fulcrum Corporate Website Review Tool – Usability Review
  35. 35. Fulcrum Corporate Website Review Tool – Usability Review Header Area Header review comments will appear here
  36. 36. Fulcrum Corporate Website Review Tool – Usability Review Content Area Header review comments will appear here
  37. 37. Fulcrum Corporate Website Review Tool – Usability Review
  38. 38. Fulcrum Corporate Website Review Tool – Usability Review Navigation Style Header review comments will appear here
  39. 39. Fulcrum Corporate Website Review Tool – Usability Review
  40. 40. Fulcrum Corporate Website Review Tool – Usability Review Footer Menu on Inner Pages Header review comments will appear here
  41. 41. Fulcrum Corporate Website Review Tool – Usability Review
  42. 42. Fulcrum Corporate Website Review Tool – Usability Review Content Header review comments will appear here
  43. 43. Fulcrum Corporate Website Review Tool – Usability Review
  44. 44. Fulcrum Corporate Website Review Tool – Usability Review Content Header review comments will appear here
  45. 45. Fulcrum Corporate Website Review Tool – Usability Review
  46. 46. Fulcrum Corporate Website Review Tool – Usability Review Flowchart Header review comments will appear here
  47. 47. Fulcrum Corporate Website Review Tool – Usability Review
  48. 48. Fulcrum Corporate Website Review Tool – Usability Review Flowchart Header review comments will appear here
  49. 49. Fulcrum Corporate Website Review Tool – Usability Review
  50. 50. Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Details </li></ul><ul><li>Recommended Next Steps </li></ul>
  51. 51. Proposed Next Steps <ul><li>Digital Team and Higher Management to review the report. </li></ul><ul><li>Higher Management to decide the validity and relevance of points. </li></ul><ul><li>Digital Team works on detailed usability studies to derive better value and high fidelity solution. </li></ul>
  52. 52. Agenda <ul><li>Introduction </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Summary </li></ul><ul><li>Fulcrum Website Review Tool: Usability Review – Details </li></ul><ul><li>Recommended Next Steps </li></ul>
  53. 53. Connect Thank You Mail: [email_address] Mobile: +91 9011042422
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