Media and the Assembled Web Overview

Media Challenges Increased competition for attention Multiple media converging on digital Decreasing costs of production and distribution Global reach and local depth both competitive Prosumer and amateur content has mass distribution capability Pressure on advertising revenue Impression models (CPM) moving to action models (CPA) Social media campaigns may disintermediate Legacy cost structures “ Monopoly hangover” Existing infrastructure and approach

Increased competition for attention

Multiple media converging on digital

Decreasing costs of production and distribution

Global reach and local depth both competitive

Prosumer and amateur content has mass distribution capability

Pressure on advertising revenue

Impression models (CPM) moving to action models (CPA)

Social media campaigns may disintermediate

Legacy cost structures

“ Monopoly hangover”

Existing infrastructure and approach

Media Opportunities Control costs Open source SaaS (Cloud) Engage audiences Richer media Related content Multiple niches Extend reach Social networks Virtuous cycle Target advertising Sponsorship models In-context actions Supplement Site New devices New experiences APIs Ecommerce Direct (pay for content) Indirect (related goods and services)

Control costs

Open source

SaaS (Cloud)

Engage audiences

Richer media

Related content

Multiple niches

Extend reach

Social networks

Virtuous cycle

Target advertising

Sponsorship models

In-context actions

Supplement Site

New devices

New experiences

APIs

Ecommerce

Direct (pay for content)

Indirect (related goods and services)

The Assembled Web Conceptual Framework

Conceptual Framework

The Assembled Web Reference Architecture

Reference Architecture

Optaros Solutions eCommerce Partnering Direct eCommerce - OCentric Application Syndication OView Sponsored Section(s) / Microsites OView Communities of Interest Pay for Content Subscription Metered Fremium Enhanced Browsing Experiences Desktop Applications Mobile / iPhone Custom Publications

eCommerce

Partnering

Direct eCommerce - OCentric

Application Syndication

OView

Sponsored Section(s) / Microsites

OView

Communities of Interest

Pay for Content

Subscription

Metered

Fremium

Enhanced Browsing Experiences

Desktop Applications

Mobile / iPhone

Custom Publications