HGTV has created a cross-media community experience wherein members are pick three rooms that inspire them from the Rate My Space website , identifying the objects or finishes in that space that they'd like to have in their own. Designer Angelo Surmelis uses these elements to make over their room, and the community rates the results online.
MTV’s Backchannel is a “competitive chat” experience that the community can play while watching the linear broadcast of The Hills.
Fox recently conducted an experiment wherein cast members from their show Glee engaged fans in Q&A via Twitter during a rerun, and incorporated those tweets into the linear broadcast. Fox called this approach a “tweet-peat.”
Monetize content while giving readers convenient access
Through the TimesReader , the NYT provides an optimized desktop viewing experience for a monthly subscription fee – or is provided free of charge for home delivery subscribers.
The WSJ is currently allowing customers to download the Mobile Reader for free by October 24, 2009 and receive all the free content from the Journal. Plus, sample subscriber content for an additional 90-days. Customers decide in January if they want to subscribe.
NBC is leveraging its brand, celebrity relationships, and expertise in television production to create a multi-channel premium lifestyle brand that marries on-air and online broadcast of high end merchandise that can be purchased via its ShopNBC storefront.
Kaboodle is a social shopping community where people discover, recommend, and share products. The site enables members to organize their shopping through lists, discover new things from people with similar style, get discounts on popular products and find the best prices.
Discovery is leveraging its brand power and familiarity to create a travel service in partnership with G.A.P. Adventures that will enable customers to visit exotic destinations that they might otherwise be too intimidated to plan on their own.
The number of “touch points” though which consumers expect to be able to engage digital media is growing – from TV user interfaces like Boxee to mobile apps like ESPN ScoreCenter to eReaders like Kindle , and beyond.