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Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
Twitter pe
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  • 1. @TheHotelDog | @CaptainTomAlley | @MyLilPackage
  • 2. About @TheHotelDog
    • Cocoa, resident Choc Lab
    • Brown, round & furry
    • Best Western Chocolate Lake
    • Twitter-ing for 9 months
    • National Accolades
    •’s Top Pets to Follow on Twitter
  • 3. @TheHotelDog Strategy
    • Target Audience
    • Any new, potential or returning Hotel Guests.
    • Travelling pet-owners.
    • Visitors destined for Halifax and/or Nova Scotia.
    • Tweet Content
    • Cocoa’s daily adventures, property events i.e. weddings, brand promotions, hotel packages, restaurant specials.
    • Local community events, pictures & video clips.
    • Style trends (Diva-worthy accessories), pop culture, chocolate and doggie diets.
  • 4. @TheHotelDog Strategy
    • Popular Re-Tweets
    • @ TheHotelDog Ahhh…The green bean diet is for over weight dogs. Feed 1/2 their usual amount of dog food and 1/2 green beans.
    • @ TheHotelDog At Mtrl airport scoping out "chair massage". Hoping the masseuse is pet friendly.
    • @ TheHotelDog Is my digital footprint bigger because I have four paws???
  • 5. @TheHotelDog Strategy
    • Popular Re-Tweets
    • @ TheHotelDog You know u r a Superstar when your bathtub pics are leaked on the Internet...[cough, cough]
  • 6. About @CaptainTomAlley
    • Official Spokes-Lobster for
    • Located in Jeddore, NS
    • Sell Lobster, Seafood Online
    • Twitter-ing for 3 months
    • Integrated with Facebook
  • 7. @CaptainTomAlley Strategy
    • Target Audience
    • Foodies, Chefs, Seafood Lovers, Wineries, Local Community
    • Re-located Maritimers looking for a ‘taste of home’.
    • Tweet Content
    • Seafood Recipes, Links to YouTube Lobster/Fishing Videos, Industry News.
    • “ How to Cook Lobster/Seafood”, Trivia.
  • 8. @CaptainTomAlley Strategy
    • Popular Re-Tweets
    • @ CaptainTomAlley Gotta love this! RT @ seandayton : New blog post: Nova Scotia, Fresh Lobster, and Great Hospitality!
    • @ CaptainTomAlley Video Catch of the Week: Muppet Swedish Chef 'tries' to cook lobsters...
    • @ CaptainTomAlley How fast does a lobster grow? Studies suggest it takes 5 to 7 years for a lobster to gain one pound. Gotta love it!!!
  • 9. @CaptainTomAlley Strategy
    • Popular Re-Tweets
    • @ CaptainTomAlley Anyone know the name of Lady Ga Ga's stylist? I've gotta get me one of those lobster head piece thingy's...
  • 10. About @MyLilPackage
    • Named after newborn son i.e. “MyLilPackage”
    • Located in Halifax, NS
    • An e-commerce site for baby and toddler toys, clothes, products, and all the lil’ things that make a mommy’s life easier (with eco-friendly focus).
    • Twitter Newbie
  • 11. @MyLilPackage Strategy
    • Target Audience
    • Yummy Mummy’s, Mom’s-to-be, New Parents, Like Businesses.
    • Health Conscious, Eco-Friendly.
    • Tweet Content
    • New Product Arrivals, Items on Sale, Parenting Tips.
    • Eco-friendly/Green Industry News.
  • 12. @MyLilPackage Strategy
    • Popular Re-Tweets
    • @ MyLilPackage RT @ IWKFoundation : With you, we provide comfort through life's sorrows and celebrations. Here is Tina's Story....
    • @ MyLilPackage Tongue Twister soft socks soy soft socks...say that ten times in a row...I dare ya!!!
    • @ MyLilPackage Top 25 Baby Names in Canada...Emma and Ethan top the list!
    • @ MyLilPackage RT @ LAKingsGM : It's been 3 days since wife left me alone w/baby. Non-stop crying w/ intermittent pooping since. No news on the baby.
  • 13. @MyLilPackage Strategy
    • Popular Re-Tweets
    • @ MyLilPackage Now I lay me down to sleep with my 100% organic cotton sheep.
  • 14. Success
    • Products and/or services purchased directly from Twitter (booking engine links) or as a direct result of hearing about product and/or service on Twitter.
    • Tweets are re-tweeted (old adage you tell two friends…)
    • Brand awareness, customer engagement i.e. questions about pricing, shipping etc.
    • Recognized as the VOICE/FACE of the business.
    • Best for last…visitor asking cabbie for directions to “the hotel with the twitter-ing dog”.
  • 15. Best Practice Resource
    • Twitter 101:
    • Think about Twitter as a place to build relationships
    • Understand the real-time nature of Twitter
    • Measure the value of Twitter
  • 16. Patti Ellis - Senior Account Manager [email_address]