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    Twitter pe Twitter pe Presentation Transcript

    • @TheHotelDog | @CaptainTomAlley | @MyLilPackage
    • About @TheHotelDog
      • Cocoa, resident Choc Lab
      • Brown, round & furry
      • Best Western Chocolate Lake
      • Twitter-ing for 9 months
      • National Accolades
      • PetRelocation.com’s Top Pets to Follow on Twitter
    • @TheHotelDog Strategy
      • Target Audience
      • Any new, potential or returning Hotel Guests.
      • Travelling pet-owners.
      • Visitors destined for Halifax and/or Nova Scotia.
      • Tweet Content
      • Cocoa’s daily adventures, property events i.e. weddings, brand promotions, hotel packages, restaurant specials.
      • Local community events, pictures & video clips.
      • Style trends (Diva-worthy accessories), pop culture, chocolate and doggie diets.
    • @TheHotelDog Strategy
      • Popular Re-Tweets
      • @ TheHotelDog Ahhh…The green bean diet is for over weight dogs. Feed 1/2 their usual amount of dog food and 1/2 green beans.
      • @ TheHotelDog At Mtrl airport scoping out "chair massage". Hoping the masseuse is pet friendly.
      • @ TheHotelDog Is my digital footprint bigger because I have four paws???
    • @TheHotelDog Strategy
      • Popular Re-Tweets
      • @ TheHotelDog You know u r a Superstar when your bathtub pics are leaked on the Internet...[cough, cough] http://tweetphoto.com/9025872
    • About @CaptainTomAlley
      • Official Spokes-Lobster for LobsterWorld.com
      • Located in Jeddore, NS
      • Sell Lobster, Seafood Online
      • Twitter-ing for 3 months
      • Integrated with Facebook
    • @CaptainTomAlley Strategy
      • Target Audience
      • Foodies, Chefs, Seafood Lovers, Wineries, Local Community
      • Re-located Maritimers looking for a ‘taste of home’.
      • Tweet Content
      • Seafood Recipes, Links to YouTube Lobster/Fishing Videos, Industry News.
      • “ How to Cook Lobster/Seafood”, Trivia.
    • @CaptainTomAlley Strategy
      • Popular Re-Tweets
      • @ CaptainTomAlley Gotta love this! RT @ seandayton : New blog post: Nova Scotia, Fresh Lobster, and Great Hospitality! http://ow.ly/1uUx3
      • @ CaptainTomAlley Video Catch of the Week: Muppet Swedish Chef 'tries' to cook lobsters... http://ow.ly/1B9G9
      • @ CaptainTomAlley How fast does a lobster grow? Studies suggest it takes 5 to 7 years for a lobster to gain one pound. Gotta love it!!!
    • @CaptainTomAlley Strategy
      • Popular Re-Tweets
      • @ CaptainTomAlley Anyone know the name of Lady Ga Ga's stylist? I've gotta get me one of those lobster head piece thingy's... http://ow.ly/1d1jk
    • About @MyLilPackage
      • Named after newborn son i.e. “MyLilPackage”
      • Located in Halifax, NS
      • An e-commerce site for baby and toddler toys, clothes, products, and all the lil’ things that make a mommy’s life easier (with eco-friendly focus).
      • Twitter Newbie
    • @MyLilPackage Strategy
      • Target Audience
      • Yummy Mummy’s, Mom’s-to-be, New Parents, Like Businesses.
      • Health Conscious, Eco-Friendly.
      • Tweet Content
      • New Product Arrivals, Items on Sale, Parenting Tips.
      • Eco-friendly/Green Industry News.
    • @MyLilPackage Strategy
      • Popular Re-Tweets
      • @ MyLilPackage RT @ IWKFoundation : With you, we provide comfort through life's sorrows and celebrations. Here is Tina's Story.... http://bit.ly
      • @ MyLilPackage Tongue Twister Thursday....soy soft socks soy soft socks...say that ten times in a row...I dare ya!!! http://ow.ly/1o3sZ
      • @ MyLilPackage Top 25 Baby Names in Canada...Emma and Ethan top the list! http://ow.ly/1ox34
      • @ MyLilPackage RT @ LAKingsGM : It's been 3 days since wife left me alone w/baby. Non-stop crying w/ intermittent pooping since. No news on the baby.
    • @MyLilPackage Strategy
      • Popular Re-Tweets
      • @ MyLilPackage Now I lay me down to sleep with my 100% organic cotton sheep. http://ow.ly/1yEh6
    • Success
      • Products and/or services purchased directly from Twitter (booking engine links) or as a direct result of hearing about product and/or service on Twitter.
      • Tweets are re-tweeted (old adage you tell two friends…)
      • Brand awareness, customer engagement i.e. questions about pricing, shipping etc.
      • Recognized as the VOICE/FACE of the business.
      • Best for last…visitor asking cabbie for directions to “the hotel with the twitter-ing dog”.
    • Best Practice Resource
      • Twitter 101:
      • Think about Twitter as a place to build relationships
      • Understand the real-time nature of Twitter
      • Measure the value of Twitter
      • http://business.twitter.com/twitter101/best_practices
    • Patti Ellis - Senior Account Manager [email_address] www.twitter.com/acoupleofchicks