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Transcript

  • 1. @TheHotelDog | @CaptainTomAlley | @MyLilPackage
  • 2. About @TheHotelDog
    • Cocoa, resident Choc Lab
    • Brown, round & furry
    • Best Western Chocolate Lake
    • Twitter-ing for 9 months
    • National Accolades
    • PetRelocation.com’s Top Pets to Follow on Twitter
  • 3. @TheHotelDog Strategy
    • Target Audience
    • Any new, potential or returning Hotel Guests.
    • Travelling pet-owners.
    • Visitors destined for Halifax and/or Nova Scotia.
    • Tweet Content
    • Cocoa’s daily adventures, property events i.e. weddings, brand promotions, hotel packages, restaurant specials.
    • Local community events, pictures & video clips.
    • Style trends (Diva-worthy accessories), pop culture, chocolate and doggie diets.
  • 4. @TheHotelDog Strategy
    • Popular Re-Tweets
    • @ TheHotelDog Ahhh…The green bean diet is for over weight dogs. Feed 1/2 their usual amount of dog food and 1/2 green beans.
    • @ TheHotelDog At Mtrl airport scoping out "chair massage". Hoping the masseuse is pet friendly.
    • @ TheHotelDog Is my digital footprint bigger because I have four paws???
  • 5. @TheHotelDog Strategy
    • Popular Re-Tweets
    • @ TheHotelDog You know u r a Superstar when your bathtub pics are leaked on the Internet...[cough, cough] http://tweetphoto.com/9025872
  • 6. About @CaptainTomAlley
    • Official Spokes-Lobster for LobsterWorld.com
    • Located in Jeddore, NS
    • Sell Lobster, Seafood Online
    • Twitter-ing for 3 months
    • Integrated with Facebook
  • 7. @CaptainTomAlley Strategy
    • Target Audience
    • Foodies, Chefs, Seafood Lovers, Wineries, Local Community
    • Re-located Maritimers looking for a ‘taste of home’.
    • Tweet Content
    • Seafood Recipes, Links to YouTube Lobster/Fishing Videos, Industry News.
    • “ How to Cook Lobster/Seafood”, Trivia.
  • 8. @CaptainTomAlley Strategy
    • Popular Re-Tweets
    • @ CaptainTomAlley Gotta love this! RT @ seandayton : New blog post: Nova Scotia, Fresh Lobster, and Great Hospitality! http://ow.ly/1uUx3
    • @ CaptainTomAlley Video Catch of the Week: Muppet Swedish Chef 'tries' to cook lobsters... http://ow.ly/1B9G9
    • @ CaptainTomAlley How fast does a lobster grow? Studies suggest it takes 5 to 7 years for a lobster to gain one pound. Gotta love it!!!
  • 9. @CaptainTomAlley Strategy
    • Popular Re-Tweets
    • @ CaptainTomAlley Anyone know the name of Lady Ga Ga's stylist? I've gotta get me one of those lobster head piece thingy's... http://ow.ly/1d1jk
  • 10. About @MyLilPackage
    • Named after newborn son i.e. “MyLilPackage”
    • Located in Halifax, NS
    • An e-commerce site for baby and toddler toys, clothes, products, and all the lil’ things that make a mommy’s life easier (with eco-friendly focus).
    • Twitter Newbie
  • 11. @MyLilPackage Strategy
    • Target Audience
    • Yummy Mummy’s, Mom’s-to-be, New Parents, Like Businesses.
    • Health Conscious, Eco-Friendly.
    • Tweet Content
    • New Product Arrivals, Items on Sale, Parenting Tips.
    • Eco-friendly/Green Industry News.
  • 12. @MyLilPackage Strategy
    • Popular Re-Tweets
    • @ MyLilPackage RT @ IWKFoundation : With you, we provide comfort through life's sorrows and celebrations. Here is Tina's Story.... http://bit.ly
    • @ MyLilPackage Tongue Twister Thursday....soy soft socks soy soft socks...say that ten times in a row...I dare ya!!! http://ow.ly/1o3sZ
    • @ MyLilPackage Top 25 Baby Names in Canada...Emma and Ethan top the list! http://ow.ly/1ox34
    • @ MyLilPackage RT @ LAKingsGM : It's been 3 days since wife left me alone w/baby. Non-stop crying w/ intermittent pooping since. No news on the baby.
  • 13. @MyLilPackage Strategy
    • Popular Re-Tweets
    • @ MyLilPackage Now I lay me down to sleep with my 100% organic cotton sheep. http://ow.ly/1yEh6
  • 14. Success
    • Products and/or services purchased directly from Twitter (booking engine links) or as a direct result of hearing about product and/or service on Twitter.
    • Tweets are re-tweeted (old adage you tell two friends…)
    • Brand awareness, customer engagement i.e. questions about pricing, shipping etc.
    • Recognized as the VOICE/FACE of the business.
    • Best for last…visitor asking cabbie for directions to “the hotel with the twitter-ing dog”.
  • 15. Best Practice Resource
    • Twitter 101:
    • Think about Twitter as a place to build relationships
    • Understand the real-time nature of Twitter
    • Measure the value of Twitter
    • http://business.twitter.com/twitter101/best_practices
  • 16. Patti Ellis - Senior Account Manager [email_address] www.twitter.com/acoupleofchicks