@TheHotelDog | @CaptainTomAlley | @MyLilPackage
About @TheHotelDog <ul><li>Cocoa, resident Choc Lab </li></ul><ul><li>Brown, round & furry </li></ul><ul><li>Best Western ...
@TheHotelDog Strategy <ul><li>Target Audience </li></ul><ul><li>Any new, potential or returning Hotel Guests. </li></ul><u...
@TheHotelDog Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ TheHotelDog  Ahhh…The green bean diet is for over weig...
@TheHotelDog Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ TheHotelDog  You know u r a Superstar when your bathtu...
About @CaptainTomAlley <ul><li>Official Spokes-Lobster for LobsterWorld.com </li></ul><ul><li>Located in Jeddore, NS </li>...
@CaptainTomAlley Strategy <ul><li>Target Audience </li></ul><ul><li>Foodies, Chefs, Seafood Lovers, Wineries, Local Commun...
@CaptainTomAlley Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ CaptainTomAlley  Gotta love this! RT  @ seandayton...
@CaptainTomAlley Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ CaptainTomAlley Anyone know the name of Lady Ga Ga...
About @MyLilPackage <ul><li>Named after newborn son i.e. “MyLilPackage” </li></ul><ul><li>Located in Halifax, NS </li></ul...
@MyLilPackage Strategy <ul><li>Target Audience </li></ul><ul><li>Yummy Mummy’s, Mom’s-to-be, New Parents, Like Businesses....
@MyLilPackage Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ MyLilPackage  RT @ IWKFoundation : With you, we provi...
@MyLilPackage Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ MyLilPackage  Now I lay me down to sleep with my 100%...
Success <ul><li>Products and/or services purchased directly from Twitter (booking engine links) or as a direct result of h...
Best Practice Resource <ul><li>Twitter 101:  </li></ul><ul><li>Think about Twitter as a place to build relationships </li>...
Patti Ellis - Senior Account Manager [email_address] www.twitter.com/acoupleofchicks
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Twitter pe

  1. 1. @TheHotelDog | @CaptainTomAlley | @MyLilPackage
  2. 2. About @TheHotelDog <ul><li>Cocoa, resident Choc Lab </li></ul><ul><li>Brown, round & furry </li></ul><ul><li>Best Western Chocolate Lake </li></ul><ul><li>Twitter-ing for 9 months </li></ul><ul><li>National Accolades </li></ul><ul><li>PetRelocation.com’s Top Pets to Follow on Twitter </li></ul>
  3. 3. @TheHotelDog Strategy <ul><li>Target Audience </li></ul><ul><li>Any new, potential or returning Hotel Guests. </li></ul><ul><li>Travelling pet-owners. </li></ul><ul><li>Visitors destined for Halifax and/or Nova Scotia. </li></ul><ul><li>Tweet Content </li></ul><ul><li>Cocoa’s daily adventures, property events i.e. weddings, brand promotions, hotel packages, restaurant specials. </li></ul><ul><li>Local community events, pictures & video clips. </li></ul><ul><li>Style trends (Diva-worthy accessories), pop culture, chocolate and doggie diets. </li></ul>
  4. 4. @TheHotelDog Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ TheHotelDog Ahhh…The green bean diet is for over weight dogs. Feed 1/2 their usual amount of dog food and 1/2 green beans. </li></ul><ul><li>@ TheHotelDog At Mtrl airport scoping out &quot;chair massage&quot;. Hoping the masseuse is pet friendly. </li></ul><ul><li>@ TheHotelDog Is my digital footprint bigger because I have four paws??? </li></ul>
  5. 5. @TheHotelDog Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ TheHotelDog You know u r a Superstar when your bathtub pics are leaked on the Internet...[cough, cough] http://tweetphoto.com/9025872 </li></ul>
  6. 6. About @CaptainTomAlley <ul><li>Official Spokes-Lobster for LobsterWorld.com </li></ul><ul><li>Located in Jeddore, NS </li></ul><ul><li>Sell Lobster, Seafood Online </li></ul><ul><li>Twitter-ing for 3 months </li></ul><ul><li>Integrated with Facebook </li></ul>
  7. 7. @CaptainTomAlley Strategy <ul><li>Target Audience </li></ul><ul><li>Foodies, Chefs, Seafood Lovers, Wineries, Local Community </li></ul><ul><li>Re-located Maritimers looking for a ‘taste of home’. </li></ul><ul><li>Tweet Content </li></ul><ul><li>Seafood Recipes, Links to YouTube Lobster/Fishing Videos, Industry News. </li></ul><ul><li>“ How to Cook Lobster/Seafood”, Trivia. </li></ul>
  8. 8. @CaptainTomAlley Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ CaptainTomAlley Gotta love this! RT @ seandayton : New blog post: Nova Scotia, Fresh Lobster, and Great Hospitality! http://ow.ly/1uUx3 </li></ul><ul><li>@ CaptainTomAlley Video Catch of the Week: Muppet Swedish Chef 'tries' to cook lobsters... http://ow.ly/1B9G9 </li></ul><ul><li>@ CaptainTomAlley How fast does a lobster grow? Studies suggest it takes 5 to 7 years for a lobster to gain one pound. Gotta love it!!! </li></ul>
  9. 9. @CaptainTomAlley Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ CaptainTomAlley Anyone know the name of Lady Ga Ga's stylist? I've gotta get me one of those lobster head piece thingy's... http://ow.ly/1d1jk </li></ul>
  10. 10. About @MyLilPackage <ul><li>Named after newborn son i.e. “MyLilPackage” </li></ul><ul><li>Located in Halifax, NS </li></ul><ul><li>An e-commerce site for baby and toddler toys, clothes, products, and all the lil’ things that make a mommy’s life easier (with eco-friendly focus). </li></ul><ul><li>Twitter Newbie </li></ul>
  11. 11. @MyLilPackage Strategy <ul><li>Target Audience </li></ul><ul><li>Yummy Mummy’s, Mom’s-to-be, New Parents, Like Businesses. </li></ul><ul><li>Health Conscious, Eco-Friendly. </li></ul><ul><li>Tweet Content </li></ul><ul><li>New Product Arrivals, Items on Sale, Parenting Tips. </li></ul><ul><li>Eco-friendly/Green Industry News. </li></ul>
  12. 12. @MyLilPackage Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ MyLilPackage RT @ IWKFoundation : With you, we provide comfort through life's sorrows and celebrations. Here is Tina's Story.... http://bit.ly </li></ul><ul><li>@ MyLilPackage Tongue Twister Thursday....soy soft socks soy soft socks...say that ten times in a row...I dare ya!!! http://ow.ly/1o3sZ </li></ul><ul><li>@ MyLilPackage Top 25 Baby Names in Canada...Emma and Ethan top the list! http://ow.ly/1ox34 </li></ul><ul><li>@ MyLilPackage RT @ LAKingsGM : It's been 3 days since wife left me alone w/baby. Non-stop crying w/ intermittent pooping since. No news on the baby. </li></ul>
  13. 13. @MyLilPackage Strategy <ul><li>Popular Re-Tweets </li></ul><ul><li>@ MyLilPackage Now I lay me down to sleep with my 100% organic cotton sheep. http://ow.ly/1yEh6 </li></ul>
  14. 14. Success <ul><li>Products and/or services purchased directly from Twitter (booking engine links) or as a direct result of hearing about product and/or service on Twitter. </li></ul><ul><li>Tweets are re-tweeted (old adage you tell two friends…) </li></ul><ul><li>Brand awareness, customer engagement i.e. questions about pricing, shipping etc. </li></ul><ul><li>Recognized as the VOICE/FACE of the business. </li></ul><ul><li>Best for last…visitor asking cabbie for directions to “the hotel with the twitter-ing dog”. </li></ul>
  15. 15. Best Practice Resource <ul><li>Twitter 101: </li></ul><ul><li>Think about Twitter as a place to build relationships </li></ul><ul><li>Understand the real-time nature of Twitter </li></ul><ul><li>Measure the value of Twitter </li></ul><ul><li>http://business.twitter.com/twitter101/best_practices </li></ul>
  16. 16. Patti Ellis - Senior Account Manager [email_address] www.twitter.com/acoupleofchicks

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