Facebook changes institutions need to know about

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Topics in this presentation include: …

Topics in this presentation include:
- Facebook’s latest announcements and what that means to you as an organization
- Facebook cover photos - best practices and great examples
- Optimizing your apps - how to choose your ’Top 4’ and customizing thumbnails
- Content strategy - How to leverage the timeline updates with milestones, highlights, and rich content
- How to get started NOW and be ready for the rollout

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  • 1. Brad Kleinman Kathy Yeager Digital Strategy Planner Contract Training Edge [wire] stone 941-275-4808Brad.Kleinman@wirestone.com kyeager@ctedge.netwww.Twitter.com/BradKleinman www.ctedge.net Copyright © 2012 | Contract Training Edge, LLC | www.ctedge.net | All rights reserved
  • 2. Agenda Background on Facebook Timeline Updates Your Social Media Plan Your Cover Photo Your Profile Image Your Content  Your Apps  Your Milestones  Your Featured and Pinned Posts Next Steps Question and Answer
  • 3. What’s Changing and When? Mandatory rollout on March 30th, 2012 for ALL pages Allows for more substantial branding via the ‘cover photo’ More ability to highlight and feature content Removal of ‘default landing pages’ Customization of Top 4 Apps Manage your admin panel from the top of the page Advanced Facebook Insights Private messaging
  • 4. What’s Your Social Media Strategy?
  • 5. Your Cover Photo Be sure to choose an image that visibly expresses your page’s identity Dimensions – 851 X 315 pixels Cannot include:  Price or purchase information, such as discounts or download offers  Contact information such as website address, email, mailing address, etc.  References to Facebook features such as ‘Like’, ‘Share’, or an arrow pointing from the cover photo to another part of your page  Calls-to-action such as ‘Get it now’ or ‘Tell your friends’
  • 6. Potential Cover Photo Options A building (or multiple buildings) Students in a classroom Business professionals in the real world Collage of teachers and students Check out CoverCanvas at http://thesitecanvas.com/ Check out 40 creative cover examples: http://www.hongkiat.com/blog/creative-facebook- timeline-covers/
  • 7. Cover Photo Samples
  • 8. Cover Photo Samples
  • 9. Cover Photo Samples
  • 10. Cover Photo Samples
  • 11. Your Profile Image The profile image if your brand identity that shows on the bottom left of your cover photo follows you wherever you post on Facebook Dimensions – 180 X 180 pixels Thumbnail will be sized down to – 32 X 32 pixels
  • 12. Your Content Same rule applies as before: create great content About section under profile image Tabs are gone – replaced with thumbnails under cover Milestones, pinned posts and highlighted posts
  • 13. Your Apps Tabs are gone – replaced with thumbnails under cover  4 apps can be featured (photo app cannot be moved)  Drop down with up to 12 apps  Each app can have a 111 x 74 pixel thumbnail Old apps will work, but you not have the full width of the screen to play with  520 px -> 810 px
  • 14. Sample Apps
  • 15. Your Milestones Add in your history, all the way back to your founding Milestones to consider adding:  When your institution officially started  When you introduced certain program offerings  When your institution reached certain relevant milestones such as:  Reaching a certain amount of students enrolled  Nailed down a powerful partnership with another organization  Received a substantial endowment from a donor
  • 16. Sample Milestone
  • 17. Your Pinned Posts Pin posts to the top of your page, no matter when they took place Pinned posts will be anchored to the top of your page for up to 7 days Hover over the pencil icon on the post and click ‘pin to top’ Considerations:  New catalogue rollouts  New program offerings  Important upcoming events
  • 18. Sample Pinned Posts
  • 19. Your Highlighted Posts Highlighted posts span across the entire width Give the content more real estate by highlighting it Roll over the pencil icon, and click ‘highlight’ Considerations:  Highlight photo albums of classes in action, or graduating students  Highlight videos and sizzle reels  Highlight successful events
  • 20. Sample Highlighted Post
  • 21. Sample Highlighted Post
  • 22. Next Steps1. Get your team on a meeting to discuss the updates and how you will take advantage2. Go to your Facebook page and click preview to see your page in timeline view3. Get working on your cover photo and profile image4. Add in milestones to at least cover 5-10 notable moments in your organization’s history5. Decide what applications you’re going to put into play and feature on the page6. Start taking advantage! View your Facebook insights at least once a month to measure success
  • 23. For More InformationBrad KleinmanDigital Strategy Planner[wire] stoneBrad.Kleinman@wirestone.comwww.Twitter.com/BradKleinman--------------Kathy YeagerContract Training Edge941-275-4808kyeager@ctedge.netwww.ctedge.net