Apple Pres

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Apple Pres

  1. 1. Apple Bryan Sippel Friday, April 9, 2010
  2. 2. <ul><li>Understand </li></ul><ul><ul><li>How Apple was created </li></ul></ul><ul><ul><li>Where it has been </li></ul></ul><ul><ul><li>Where it is going </li></ul></ul><ul><li>PC vs. Mac </li></ul><ul><ul><li>What are the differences </li></ul></ul><ul><li>Terms </li></ul><ul><ul><li>e.g. Mac OS X and closed vs open system </li></ul></ul>Goals
  3. 3. Agenda <ul><li>Who </li></ul><ul><ul><li>History and Culture </li></ul></ul><ul><li>What </li></ul><ul><ul><li>Products and Differences </li></ul></ul><ul><li>Why </li></ul><ul><ul><li>Advantages and Disadvantages </li></ul></ul>
  4. 4. Introduction Me
  5. 5. Who am I? <ul><li>Grew up in Oakville, ON </li></ul><ul><li>Education: </li></ul><ul><ul><li>BAH, Psychology </li></ul></ul><ul><ul><li>MSc, Organizational Behaviour </li></ul></ul><ul><li>Jobs: </li></ul><ul><ul><li>Queen’s: Admission Officer, IBM: Sales, and Queen’s: Senior Functional Analyst </li></ul></ul>
  6. 6. <ul><li>Getting married in September 2010 </li></ul><ul><li>Love technology </li></ul><ul><ul><li>Bought first Apple computer 2005, first iPod in 2004 </li></ul></ul><ul><li>Sports: Montreal Canadiens fan </li></ul>
  7. 7. <ul><li>Weekly Newsletter </li></ul><ul><ul><li>Products and Services, News and Facts, and Tips and Tricks </li></ul></ul><ul><ul><li>Easy to understand language </li></ul></ul><ul><ul><li>Sign up here www.bit.ly/tforesignup </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>www.technologyforeveryone.wordpress.com </li></ul></ul><ul><ul><li>Archived newsletters </li></ul></ul>Technology for Everyone
  8. 8. Who
  9. 9. <ul><li>Steve Jobs </li></ul><ul><li>Co-founder and CEO </li></ul><ul><li>Steve Wozniak </li></ul><ul><li>Co-founder </li></ul>
  10. 10.
  11. 11.
  12. 12. http://video.google.com/videoplay?docid=-715862862672743260#
  13. 13. Garage to Today
  14. 14.
  15. 15. market capitalization a measurement of size of a business enterprise (corporation) equal to the share price times the number of shares outstanding of a public company
  16. 16.
  17. 17. Culture
  18. 18. <ul><li>MacRumors </li></ul><ul><ul><li>Buying Guide based on rumors of product refresh </li></ul></ul><ul><li>MacBreak Weekly </li></ul><ul><ul><li>Podcast, not focused solely on rumors but often discussed </li></ul></ul>Rumors
  19. 19. What
  20. 20. All products are on display for customers to use and experience New York Apple Store Traditional ‘Brick and Mortar’
  21. 21. www.apple.ca/store Online Store
  22. 22. iTunes
  23. 23. Computers <ul><li>Apple II </li></ul><ul><li>1977 </li></ul><ul><li>US$1298 (with 4 KB of RAM) US$2638 (max. 48 KB of RAM). </li></ul>4 KB of RAM 4 GB of RAM 1000 KB = 1 MB 1000 MB = 1 GB 1 million time increase http://en.wikipedia.org/wiki/Apple_II_series
  24. 24. Macintosh 128K (1984)
  25. 25. Mac Mini
  26. 26. iMac
  27. 27. Mac Pro
  28. 28. MacBook
  29. 29. MacBook Pro
  30. 30. MacBook Air
  31. 31. iPod Shuffle
  32. 32. iPod Nano
  33. 33. iPod Classic
  34. 34. iPod Touch
  35. 35. iTunes
  36. 36. iPhone
  37. 37. iPhone
  38. 38. http://www.apple.com/ca/ipad/features/ iPad
  39. 39. Applications (Apps)
  40. 40. Apple TV, Time Capsule, Magic Mouse, more…
  41. 41. http://www.apple.com/macosx/what-is-macosx/ Mac OS X
  42. 42. http://www.apple.com/macosx/what-is-macosx/
  43. 43. http://www.apple.com/ilife/
  44. 44. Differences
  45. 45. <ul><li>http://www.apple.com/getamac/ads/ </li></ul>
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. <ul><li>iLife </li></ul><ul><li>Time Machine </li></ul><ul><li>Trial and Free Software </li></ul><ul><li>Viruses and Malware </li></ul>Price Compare
  51. 51. Why and why not
  52. 52. http://www.tuaw.com/2009/01/02/apple-market-share-tops-10-windows-share-lowest-since-tracking/ Jan 2009 http://mashable.com/2010/02/09/android-iphone-market-share/
  53. 53. <ul><li>Simplicity </li></ul><ul><ul><li>e.g. one version of Mac OS X </li></ul></ul><ul><li>Integration </li></ul><ul><li>Closed vs. Open </li></ul><ul><ul><li>Apple ecosystem </li></ul></ul>Advantages
  54. 54. <ul><li>Finding Support </li></ul><ul><ul><li>Learning curve </li></ul></ul><ul><li>Software </li></ul><ul><li>Price </li></ul><ul><ul><li>Pure price vs. value </li></ul></ul>Disadvantages
  55. 55. http://www.apple.com/findouthow/mac/
  56. 56. <ul><li>Garage to Today </li></ul><ul><li>iProducts </li></ul><ul><li>Differences </li></ul><ul><li>Advantages and Disadvantages </li></ul>Summary
  57. 57. References <ul><li>MacRumors </li></ul><ul><li>www.macrumors.com </li></ul><ul><li>The Unoffical Apple Weblog (TUAW) </li></ul><ul><li>www.tuaw.com </li></ul><ul><li>MacBreak Weekly </li></ul><ul><li>http://www.twit.tv/mbw </li></ul><ul><li>Timeline of Apple Products http://en.wikipedia.org/wiki/Timeline_of_Apple_products </li></ul><ul><li>Apple.com </li></ul><ul><li>Find Out How http://www.apple.com/findouthow/mac/ </li></ul><ul><li>Switching 101 http://www.apple.com/support/switch101/ </li></ul><ul><li>Mac 101 http://www.apple.com/support/mac101/ </li></ul><ul><li>Audiobook: The Second Coming of Steve Jobs </li></ul>

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