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The Funny Thing About Information Security
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The Funny Thing About Information Security

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BSidesLondon 20th April 2011 - Jim Shields (@JimShout) Note: watch this video before the presentation http://vimeo.com/22580155 ...

BSidesLondon 20th April 2011 - Jim Shields (@JimShout) Note: watch this video before the presentation http://vimeo.com/22580155
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addressing the human factor with Jim from Twist & Shout, Jim not only shared his technical expertise recording the BSides sessions but also share some useful insight of "user awareness" ------ due to copyright issues, many of the images/clips cannot be shown
------------ for more about Jim
www.twistandshout.co.uk

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  • 1. Introduction.It’s OK – I escaped. They would have murdered me – but I offered to write them a social media policy so they let me go…A little about me and Twist & Shout. 23 years ago - Kicked out of Manchester for not liking football. But could name most of the Ballet Rambert.
  • 1. Introduction.It’s OK – I escaped. They would have murdered me – but I offered to write them a social media policy so they let me go…A little about me and Twist & Shout. 23 years ago - Kicked out of Manchester for not liking football. But could name most of the Ballet Rambert.
  • Explain Pethcachka – Japanese for Conversation.An antidote to a global malaise of NOT getting to the point.20 slides / 20 seconds each – pictures only. Whjole thing takes 6minutes.36seconds
  • The bastard love child of Jeremy Paxman and Eddie izzard. (Slide)
  • To bring some kind of reality back to B2B and B2E communications. Using intimacy to deliver more effective messages to a starving workforce.Why starving?
  • 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
  • Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
  • Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
  • Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
  • MicrosoftBarclaysAlcatel-LucentVerizonVodafoneBupaExperianMcAfeeSonyWarner Bros
  • Global security week.
  • Global security week.
  • Why Information Security?Introduced via Alcatel-Lucent and Barclays.Our process and philosophy suited Information SecurityNot the sexiest subject in the world. A challenge!
  • 6. The Compliance / Litigation Merry go round. (Slide – roundel) How compliance departments motivate employees (Padlock) This is not a campaign.
  • (Padlock) This is not a campaign.Really – this is the best you could come up with?
  • The pull theorySex, violence, comedy. Stories / entertainment. The Faustian deal
  • 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
  • 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
  • This is why communications lose focus. The creative hierarchyTop to bottom – BUT many try to go upstream.
  • Wrestling with Internal Brand Guidelines – what they are and what they are not… Why the brand wants to kill creativity. The Lizard Brain.
  • 13. Wrestling with International sensitivities Show Adam & Geoff (Canadian complaint)
  • Measurement. A specialist subject. The Focus group experience.
  • Global security week.

The Funny Thing About Information Security The Funny Thing About Information Security Presentation Transcript

  • Title: The Funny Thing About Information SecurityJim Shields: Creative Director
  • 会話
    20 slides x 20 seconds each. Images Only
  • This is not one of those.
    Sorry.
  • Jeremy Eddie!
  • The Cause
    To bring some kind of reality back to B2B and B2E communications.
    Using intimacy and authenticity to feed a starving workforce.
  • Where?
  • Where?
  • Where?
  • Where?
  • Microsoft
    Barclays
    Alcatel-Lucent
    Verizon
    Vodafone
    Bupa
    Experian
    McAfee
    Sony
    Warner Bros
    Clients
  • Experian
  • Sony
  • Why Information
    Security?
  • Why Information
    Security?
  • This is NOT a
    Campaign.
  • On the Pull
    Sex & Drugs & Ariel Bold
  • Engage with language
  • Engage with language
  • CONCEPT
    The
    Creative
    Hierarchy
    IDEA
    EXECUTION
    INFORMATION
  • Brand, or Bland?
  • We are the World (sing it with me…)
  • Before & After
    ..so ladies. Which one of you can now encrypt an attachment?
  • Experian
  • www.twistandshout.co.ukjim@twistandshout.co.ukTwitter: @TwistandshoutUK
    Case Studies:Experian, Verizon, Barclays, Alcatel-LucentPlease see our website