Title: The Funny Thing About Information SecurityJim Shields: Creative Director<br />
会話<br />20 slides x 20 seconds each. Images Only<br />
This is not one of those.<br />Sorry.<br />
Jeremy       Eddie!<br />
The Cause<br />To bring some kind of reality back to B2B and B2E communications.  <br />Using intimacy and authenticity to...
Where?<br />
Where?<br />
Where?<br />
Where?<br />
Microsoft<br />Barclays<br />Alcatel-Lucent<br />Verizon<br />Vodafone<br />Bupa<br />Experian<br />McAfee<br />Sony<br />...
Experian<br />
Sony<br />
Why Information <br />Security?<br />
Why Information <br />Security?<br />
This is NOT a<br />Campaign.<br />
On the Pull<br />Sex & Drugs & Ariel Bold<br />
Engage with language<br />
Engage with language<br />
CONCEPT<br />The<br />Creative<br />Hierarchy<br />IDEA<br />EXECUTION<br />INFORMATION<br />
Brand, or Bland?<br />
We are the World (sing it with me…)<br />
Before & After<br />..so ladies. Which one of you can now encrypt an attachment?<br />
Experian<br />
www.twistandshout.co.ukjim@twistandshout.co.ukTwitter:  @TwistandshoutUK<br />Case Studies:Experian, Verizon, Barclays, Al...
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The Funny Thing About Information Security

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BSidesLondon 20th April 2011 - Jim Shields (@JimShout) Note: watch this video before the presentation http://vimeo.com/22580155
---------------------------
addressing the human factor with Jim from Twist & Shout, Jim not only shared his technical expertise recording the BSides sessions but also share some useful insight of "user awareness" ------ due to copyright issues, many of the images/clips cannot be shown
------------ for more about Jim
www.twistandshout.co.uk

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  • 1. Introduction.It’s OK – I escaped. They would have murdered me – but I offered to write them a social media policy so they let me go…A little about me and Twist &amp; Shout. 23 years ago - Kicked out of Manchester for not liking football. But could name most of the Ballet Rambert.
  • 1. Introduction.It’s OK – I escaped. They would have murdered me – but I offered to write them a social media policy so they let me go…A little about me and Twist &amp; Shout. 23 years ago - Kicked out of Manchester for not liking football. But could name most of the Ballet Rambert.
  • Explain Pethcachka – Japanese for Conversation.An antidote to a global malaise of NOT getting to the point.20 slides / 20 seconds each – pictures only. Whjole thing takes 6minutes.36seconds
  • The bastard love child of Jeremy Paxman and Eddie izzard. (Slide)
  • To bring some kind of reality back to B2B and B2E communications. Using intimacy to deliver more effective messages to a starving workforce.Why starving?
  • 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
  • Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
  • Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
  • Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)Most of all – Information Security
  • MicrosoftBarclaysAlcatel-LucentVerizonVodafoneBupaExperianMcAfeeSonyWarner Bros
  • Global security week.
  • Global security week.
  • Why Information Security?Introduced via Alcatel-Lucent and Barclays.Our process and philosophy suited Information SecurityNot the sexiest subject in the world. A challenge!
  • 6. The Compliance / Litigation Merry go round. (Slide – roundel) How compliance departments motivate employees (Padlock) This is not a campaign.
  • (Padlock) This is not a campaign.Really – this is the best you could come up with?
  • The pull theorySex, violence, comedy. Stories / entertainment. The Faustian deal
  • 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
  • 3. Where?Areas include change management (Anti heroes poster)External sales and sales training (Asurion)Internal Comms for Marketers (Microsoft – naked frame grab)
  • This is why communications lose focus. The creative hierarchyTop to bottom – BUT many try to go upstream.
  • Wrestling with Internal Brand Guidelines – what they are and what they are not… Why the brand wants to kill creativity. The Lizard Brain.
  • 13. Wrestling with International sensitivities Show Adam &amp; Geoff (Canadian complaint)
  • Measurement. A specialist subject. The Focus group experience.
  • Global security week.
  • The Funny Thing About Information Security

    1. 1.
    2. 2.
    3. 3. Title: The Funny Thing About Information SecurityJim Shields: Creative Director<br />
    4. 4. 会話<br />20 slides x 20 seconds each. Images Only<br />
    5. 5. This is not one of those.<br />Sorry.<br />
    6. 6. Jeremy Eddie!<br />
    7. 7. The Cause<br />To bring some kind of reality back to B2B and B2E communications. <br />Using intimacy and authenticity to feed a starving workforce.<br />
    8. 8. Where?<br />
    9. 9. Where?<br />
    10. 10. Where?<br />
    11. 11. Where?<br />
    12. 12. Microsoft<br />Barclays<br />Alcatel-Lucent<br />Verizon<br />Vodafone<br />Bupa<br />Experian<br />McAfee<br />Sony<br />Warner Bros<br />Clients<br />
    13. 13. Experian<br />
    14. 14. Sony<br />
    15. 15. Why Information <br />Security?<br />
    16. 16. Why Information <br />Security?<br />
    17. 17. This is NOT a<br />Campaign.<br />
    18. 18. On the Pull<br />Sex & Drugs & Ariel Bold<br />
    19. 19. Engage with language<br />
    20. 20. Engage with language<br />
    21. 21. CONCEPT<br />The<br />Creative<br />Hierarchy<br />IDEA<br />EXECUTION<br />INFORMATION<br />
    22. 22. Brand, or Bland?<br />
    23. 23. We are the World (sing it with me…)<br />
    24. 24. Before & After<br />..so ladies. Which one of you can now encrypt an attachment?<br />
    25. 25. Experian<br />
    26. 26. www.twistandshout.co.ukjim@twistandshout.co.ukTwitter: @TwistandshoutUK<br />Case Studies:Experian, Verizon, Barclays, Alcatel-LucentPlease see our website<br />

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