Brand management in china

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Presentation to the NZCTA (New Zealand China Trade Association) in Auckland on the 3rd of December

Published in: Business, Travel
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Brand management in china

  1. 1. BRAND MANAGEMENT IN CHINA BEN SHIPLEY
  2. 2. A LITTLE ABOUT ME
  3. 3. MOVED TO SHANGHAI IN 2003
  4. 4. STARTED CONFUCIUSSAYS IN 2004
  5. 5. WHY IS CHINA INTERESTING?
  6. 6. THE LARGEST CONSUMER MARKET ON EARTH
  7. 7. DEVELOPMENT IS SPREADING BEYOND THE BIGGEST CITIES
  8. 8. MASSIVE SOCIAL CHANGE
  9. 9. WHY ARE BRANDS INTERESTING?
  10. 10. MORE THAN A LOGO
  11. 11. BRANDS ARE SPREAD BY TELLING STORIES
  12. 12. BRANDS DEFINE A PERSONALITY
  13. 13. GETTING YOUR PERSONALITY RIGHT
  14. 14. THE VALUE OF RESEARCH
  15. 15. FAIL FAST AND LEARN FASTER
  16. 16. BUILDING AN AUDIENCE
  17. 17. YOUR BRAND CAN HAVE RELATIONS
  18. 18. DELIVER THE BEST BRAND EXPERIENCE YOU CAN
  19. 19. CONVERT THEM INTO ADVOCATES
  20. 20. LEVERAGING SCALE
  21. 21. USE MULTIPLE STRATEGIES
  22. 22. STAY ON BRAND
  23. 23. TAKE YOUR CUSTOMERS ON A JOURNEY
  24. 24. KEY TAKEOUTS
  25. 25. TELL YOUR STORY
  26. 26. MAKE THEM BELIEVE IN THE FUTURE
  27. 27. WORK THE KIWI CONNECTION
  28. 28. STAYING IN TOUCH http://au.linkedin.com/in/benshipley @benshipley http://www.slideshare.net/bshipley http://blogs.hillandknowlton.com/benshipley/ bshipley@hillandknowlton.com.au

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