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  • 1. BRAND
    MANAGEMENT
    IN CHINA
    BEN SHIPLEY
  • 2. A LITTLE ABOUT ME
  • 3. MOVED TO SHANGHAI IN 2003
  • 4. STARTED CONFUCIUSSAYS IN 2004
  • 5.
  • 6. WHY IS CHINA INTERESTING?
  • 7. THE LARGEST CONSUMER MARKET ON EARTH
  • 8. DEVELOPMENT IS SPREADING BEYOND THE BIGGEST CITIES
  • 9. MASSIVE SOCIAL CHANGE
  • 10. WHY ARE BRANDS INTERESTING?
  • 11. MORE THAN A LOGO
  • 12. BRANDS ARE SPREAD BY TELLING STORIES
  • 13. BRANDS DEFINE A PERSONALITY
  • 14. GETTING YOUR Personality RIGHT
  • 15. THE VALUE OF RESEARCH
  • 16.
  • 17. FAIL FAST AND LEARN FASTER
  • 18. BUILDING AN AUDIENCE
  • 19. YOUR BRAND CAN HAVE RELATIONS
  • 20. DELIVER THE BEST BRAND EXPERIENCE YOU CAN
  • 21. CONVERT THEM INTO ADVOCATES
  • 22. LEVERAGING SCALE
  • 23. USE MULTIPLE STRATEGIES
  • 24. STAY ON BRAND
  • 25. TAKE YOUR CUSTOMERS ON A JOURNEY
  • 26. KEY TAKEOUTS
  • 27. TELL YOUR STORY
  • 28. MAKE THEM BELIEVE IN THE FUTURE
  • 29. WORK THE KIWI CONNECTION
  • 30. STAYING IN TOUCH
    http://au.linkedin.com/in/benshipley
    @benshipley
    http://www.slideshare.net/bshipley
    http://blogs.hillandknowlton.com/benshipley/
    bshipley@hillandknowlton.com.au