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Brand management in china

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Presentation to the NZCTA (New Zealand China Trade Association) in Auckland on the 3rd of December

Presentation to the NZCTA (New Zealand China Trade Association) in Auckland on the 3rd of December

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Brand management in china Presentation Transcript

  • 1. BRAND
    MANAGEMENT
    IN CHINA
    BEN SHIPLEY
  • 2. A LITTLE ABOUT ME
  • 3. MOVED TO SHANGHAI IN 2003
  • 4. STARTED CONFUCIUSSAYS IN 2004
  • 5.
  • 6. WHY IS CHINA INTERESTING?
  • 7. THE LARGEST CONSUMER MARKET ON EARTH
  • 8. DEVELOPMENT IS SPREADING BEYOND THE BIGGEST CITIES
  • 9. MASSIVE SOCIAL CHANGE
  • 10. WHY ARE BRANDS INTERESTING?
  • 11. MORE THAN A LOGO
  • 12. BRANDS ARE SPREAD BY TELLING STORIES
  • 13. BRANDS DEFINE A PERSONALITY
  • 14. GETTING YOUR Personality RIGHT
  • 15. THE VALUE OF RESEARCH
  • 16.
  • 17. FAIL FAST AND LEARN FASTER
  • 18. BUILDING AN AUDIENCE
  • 19. YOUR BRAND CAN HAVE RELATIONS
  • 20. DELIVER THE BEST BRAND EXPERIENCE YOU CAN
  • 21. CONVERT THEM INTO ADVOCATES
  • 22. LEVERAGING SCALE
  • 23. USE MULTIPLE STRATEGIES
  • 24. STAY ON BRAND
  • 25. TAKE YOUR CUSTOMERS ON A JOURNEY
  • 26. KEY TAKEOUTS
  • 27. TELL YOUR STORY
  • 28. MAKE THEM BELIEVE IN THE FUTURE
  • 29. WORK THE KIWI CONNECTION
  • 30. STAYING IN TOUCH
    http://au.linkedin.com/in/benshipley
    @benshipley
    http://www.slideshare.net/bshipley
    http://blogs.hillandknowlton.com/benshipley/
    bshipley@hillandknowlton.com.au