BRAINSTORMTECHNIQUES.TECHNIQUES
A C T I VAT E Y O U R B R A I N
WHY?
WHY?B E F O R E Y O U S TA R T
GET SOME ZEN
GET INSIDE THECUSTOMERS HEAD
E S TA B L I S HYOUR CRITERIA
ANYTHING ELSE?
A C T I VAT E Y O U R B R A I N .
THANK YOUMR OSBORN
W H AT A R ETHE RULES?
WHAT ARE THE RISKS?
A C T I VAT E Y O U R B R A I N• #1: How do you put a giraffe into a fridge?• Open the fridge, put the giraffe inside, and...
T H E C R E AT I V E P R O C E S S      EXPLORE    THE PROBLEM
GOAL WISHING• Ask people to “wish” their greatest goals related                 wish  to the “How to”   –   I wish people ...
R O L E P L AY• Ask people to imagine they are the end  consumer/target audience  – What do you do with your day?  – What ...
IDEA MAPPING• Ask people to information relevant to the  problem• Map the information on the wall in clusters  to h l  t h...
PROBLEM FINDING• Ask people to clarify the problems in  achieving the goal• WARNING: this can limit creativity, so try  to...
A C T I VAT E Y O U R B R A I N
T H E C R E AT I V E P R O C E S S      EXPLORE     GENERATE    THE PROBLEM    IDEAS
RANDOM MOLECULES• Everyone writes down a concept relating  to how to solve the problem on a piece of  paper.• T pieces of ...
G R O U P PA S S I N G• Restate criteria before you start                              start.• Everyone starts with a shee...
6-3-5 BRAINWRITING• Assemble a group of 6 people                        people.• Everyone has five minutes to generate 3  ...
T H E H AT S• Questions (White) - considering purely what information is             (      )            gp      y  availa...
T H E H AT S•   Initial Ideas - Blue, White, Green, Blue•   Choosing between alternatives - Blue, White, (Green), Yellow, ...
T H E M E TA P L A N• After you ve explained the brief give everyone         you’ve  3 – 5 minutes to write down ideas on ...
SCAMPERS – Substitute something – Starbucks FrappucinoC – Combine it– Concrete LightsA – Adapt it – The Arthritis BathM – ...
A C T I VAT E Y O U R B R A I N
T H E C R E AT I V E P R O C E S S      EXPLORE     GENERATE   PLAN FOR    THE PROBLEM    IDEAS      ACTION
VOTING• Restate the criteria• Give the group a limited number of votes.           g p• Develop the ideas that come out on ...
THE MURDERBOARD• Formulate questions needed to execute the  agreed plan.• The answers to these questions become  the ti  t...
QUESTORMING• Formulate questions needed to execute the  agreed plan.• The answers to these questions become  the ti  th ac...
TA K E AWAY S
T I P S F O R FA C I L I TAT O R S• Need to keep p             p probing & asking questions to get people to              ...
WHEN YOU’RE IN ABRAINSTORM• Try to look at the problem from a different  direction.• Try to think outside constraints. (Yo...
LAST SLIDE•   You can choose to be creative.                          creative•   You can train yourself to be better at i...
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Brainstorming training

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Brainstorming training

  1. 1. BRAINSTORMTECHNIQUES.TECHNIQUES
  2. 2. A C T I VAT E Y O U R B R A I N
  3. 3. WHY?
  4. 4. WHY?B E F O R E Y O U S TA R T
  5. 5. GET SOME ZEN
  6. 6. GET INSIDE THECUSTOMERS HEAD
  7. 7. E S TA B L I S HYOUR CRITERIA
  8. 8. ANYTHING ELSE?
  9. 9. A C T I VAT E Y O U R B R A I N .
  10. 10. THANK YOUMR OSBORN
  11. 11. W H AT A R ETHE RULES?
  12. 12. WHAT ARE THE RISKS?
  13. 13. A C T I VAT E Y O U R B R A I N• #1: How do you put a giraffe into a fridge?• Open the fridge, put the giraffe inside, and then close the fridge.• #2: How do you put an elephant into a fridge?• Open the fridge, remove the giraffe, put the elephant inside, inside and close the fridge fridge.• #3: The King of the Jungle is holding a meeting for all of the animals. One of them is not there. Which one?• The elephant. The elephant is in the fridge.• #4: You are standing on the bank of an alligator infested river and have to get to the other side. What do you do?• You swim across the river because all the alligators are attending the meeting
  14. 14. T H E C R E AT I V E P R O C E S S EXPLORE THE PROBLEM
  15. 15. GOAL WISHING• Ask people to “wish” their greatest goals related wish to the “How to” – I wish people would covet this product – I wish people would treat this product like gold – I wish people would pay a yt g for t s p oduct s ould anything o this product – I wish people would stampede into their doctor’s offices to get this product• Pick most intriguing and use as new “How to” statement
  16. 16. R O L E P L AY• Ask people to imagine they are the end consumer/target audience – What do you do with your day? – What is your name? – What do you read? – Wh Where d you li ? do live? – What might y get excited by? g you g y
  17. 17. IDEA MAPPING• Ask people to information relevant to the problem• Map the information on the wall in clusters to h l t help your team get a better id of th t t b tt idea f the p problem as a whole
  18. 18. PROBLEM FINDING• Ask people to clarify the problems in achieving the goal• WARNING: this can limit creativity, so try to k t keep the problems to identifiable as th bl t id tifi bl opposed to p pp perceived.
  19. 19. A C T I VAT E Y O U R B R A I N
  20. 20. T H E C R E AT I V E P R O C E S S EXPLORE GENERATE THE PROBLEM IDEAS
  21. 21. RANDOM MOLECULES• Everyone writes down a concept relating to how to solve the problem on a piece of paper.• T pieces of paper are then d Two i f th drawn at t random and the group discusses how their g p interaction can solve the problem.
  22. 22. G R O U P PA S S I N G• Restate criteria before you start start.• Everyone starts with a sheet of a4. y y you write one idea and pass left.• The next member adds to the idea until the pages have been right around the table.
  23. 23. 6-3-5 BRAINWRITING• Assemble a group of 6 people people.• Everyone has five minutes to generate 3 y g ideas.• The ideas are then shared and can be used to inspire the next round.• In 6 rounds you’ll generate 180 ideas
  24. 24. T H E H AT S• Questions (White) - considering purely what information is ( ) gp y available, what are the facts?• Emotions (Red) - instinctive gut reaction or statements of emotional feeling (but not any justification)• Bad points judgment (Black) - logic applied to identifying flaws or barriers, seeking mismatch• Good points judgment (Yellow) - logic applied to identifying benefits, seeking harmony• Creativity (Green) - statements of provocation and investigation, seeing where a thought goes i i i i h h h• Thinking (Blue) - thinking about thinking
  25. 25. T H E H AT S• Initial Ideas - Blue, White, Green, Blue• Choosing between alternatives - Blue, White, (Green), Yellow, Black, Red, Blue• Identifying Solutions - Blue, White, Black, Green, Blue y g , , , ,• Quick Feedback - Blue, Black, Green, Blue• Strategic Planning - Blue, Yellow, Black, White, Blue, Green, Blue• Process Improvement - Blue White White (Other peoples views), Blue, White, views) Yellow, Black, Green, Red, Blue• Solving Problems - Blue, White, Green, Red, Yellow, Black, Green, Blue• Performance Review - Blue, Red, White, Yellow, Black, Green, Red, Blue
  26. 26. T H E M E TA P L A N• After you ve explained the brief give everyone you’ve 3 – 5 minutes to write down ideas on their own.• Go round the group and have p p explain g p people p their ideas and have the group build on them.• Group the ideas in clusters and use them to direct the idea development in groups
  27. 27. SCAMPERS – Substitute something – Starbucks FrappucinoC – Combine it– Concrete LightsA – Adapt it – The Arthritis BathM – Modify it – Persian Waffles at 1905 world FairM-M Magnify It – A l Sti k if Apple StickersP – Put it to another use – PostIt NotesE – Eliminate Something – Solo Ski BoatR – Reverse it – New York Ice Cream
  28. 28. A C T I VAT E Y O U R B R A I N
  29. 29. T H E C R E AT I V E P R O C E S S EXPLORE GENERATE PLAN FOR THE PROBLEM IDEAS ACTION
  30. 30. VOTING• Restate the criteria• Give the group a limited number of votes. g p• Develop the ideas that come out on top.
  31. 31. THE MURDERBOARD• Formulate questions needed to execute the agreed plan.• The answers to these questions become the ti th action plan. l
  32. 32. QUESTORMING• Formulate questions needed to execute the agreed plan.• The answers to these questions become the ti th action plan. l
  33. 33. TA K E AWAY S
  34. 34. T I P S F O R FA C I L I TAT O R S• Need to keep p p probing & asking questions to get people to g gq g p p generate ideas: – What else? – What’s the craziest thing we can do? – How can be build off that? – What event could we do? – What could we email editors to get their attention? – If you were the audience, what would convince you? – Who Wh can link th t id t something else? li k that idea to thi l ?• Balance ‘loosening up’ and time-wasting• Manage ‘vocals’ & draw out ‘quiets’• Be sensitive to the meeting dynamics• Stay Positive.
  35. 35. WHEN YOU’RE IN ABRAINSTORM• Try to look at the problem from a different direction.• Try to think outside constraints. (You have to constraints identify them first)• Use a combination of these techniques for the best results!• Say whatever you’re thinking, you might spark someone else! p
  36. 36. LAST SLIDE• You can choose to be creative. creative• You can train yourself to be better at it• Brainstorms should be a hoot!• Invite I i you clients to participate! li i i !• Come talk to me, I’d love to help.

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