A C T I VAT E Y O U R B R A I N• #1: How do you put a giraffe into a fridge?• Open the fridge, put the giraffe inside, and then close the fridge.• #2: How do you put an elephant into a fridge?• Open the fridge, remove the giraffe, put the elephant inside, inside and close the fridge fridge.• #3: The King of the Jungle is holding a meeting for all of the animals. One of them is not there. Which one?• The elephant. The elephant is in the fridge.• #4: You are standing on the bank of an alligator infested river and have to get to the other side. What do you do?• You swim across the river because all the alligators are attending the meeting
T H E C R E AT I V E P R O C E S S EXPLORE THE PROBLEM
GOAL WISHING• Ask people to “wish” their greatest goals related wish to the “How to” – I wish people would covet this product – I wish people would treat this product like gold – I wish people would pay a yt g for t s p oduct s ould anything o this product – I wish people would stampede into their doctor’s offices to get this product• Pick most intriguing and use as new “How to” statement
R O L E P L AY• Ask people to imagine they are the end consumer/target audience – What do you do with your day? – What is your name? – What do you read? – Wh Where d you li ? do live? – What might y get excited by? g you g y
IDEA MAPPING• Ask people to information relevant to the problem• Map the information on the wall in clusters to h l t help your team get a better id of th t t b tt idea f the p problem as a whole
PROBLEM FINDING• Ask people to clarify the problems in achieving the goal• WARNING: this can limit creativity, so try to k t keep the problems to identifiable as th bl t id tifi bl opposed to p pp perceived.
T H E C R E AT I V E P R O C E S S EXPLORE GENERATE THE PROBLEM IDEAS
RANDOM MOLECULES• Everyone writes down a concept relating to how to solve the problem on a piece of paper.• T pieces of paper are then d Two i f th drawn at t random and the group discusses how their g p interaction can solve the problem.
G R O U P PA S S I N G• Restate criteria before you start start.• Everyone starts with a sheet of a4. y y you write one idea and pass left.• The next member adds to the idea until the pages have been right around the table.
6-3-5 BRAINWRITING• Assemble a group of 6 people people.• Everyone has five minutes to generate 3 y g ideas.• The ideas are then shared and can be used to inspire the next round.• In 6 rounds you’ll generate 180 ideas
T H E H AT S• Questions (White) - considering purely what information is ( ) gp y available, what are the facts?• Emotions (Red) - instinctive gut reaction or statements of emotional feeling (but not any justification)• Bad points judgment (Black) - logic applied to identifying flaws or barriers, seeking mismatch• Good points judgment (Yellow) - logic applied to identifying benefits, seeking harmony• Creativity (Green) - statements of provocation and investigation, seeing where a thought goes i i i i h h h• Thinking (Blue) - thinking about thinking
T H E H AT S• Initial Ideas - Blue, White, Green, Blue• Choosing between alternatives - Blue, White, (Green), Yellow, Black, Red, Blue• Identifying Solutions - Blue, White, Black, Green, Blue y g , , , ,• Quick Feedback - Blue, Black, Green, Blue• Strategic Planning - Blue, Yellow, Black, White, Blue, Green, Blue• Process Improvement - Blue White White (Other peoples views), Blue, White, views) Yellow, Black, Green, Red, Blue• Solving Problems - Blue, White, Green, Red, Yellow, Black, Green, Blue• Performance Review - Blue, Red, White, Yellow, Black, Green, Red, Blue
T H E M E TA P L A N• After you ve explained the brief give everyone you’ve 3 – 5 minutes to write down ideas on their own.• Go round the group and have p p explain g p people p their ideas and have the group build on them.• Group the ideas in clusters and use them to direct the idea development in groups
SCAMPERS – Substitute something – Starbucks FrappucinoC – Combine it– Concrete LightsA – Adapt it – The Arthritis BathM – Modify it – Persian Waffles at 1905 world FairM-M Magnify It – A l Sti k if Apple StickersP – Put it to another use – PostIt NotesE – Eliminate Something – Solo Ski BoatR – Reverse it – New York Ice Cream
T I P S F O R FA C I L I TAT O R S• Need to keep p p probing & asking questions to get people to g gq g p p generate ideas: – What else? – What’s the craziest thing we can do? – How can be build off that? – What event could we do? – What could we email editors to get their attention? – If you were the audience, what would convince you? – Who Wh can link th t id t something else? li k that idea to thi l ?• Balance ‘loosening up’ and time-wasting• Manage ‘vocals’ & draw out ‘quiets’• Be sensitive to the meeting dynamics• Stay Positive.
WHEN YOU’RE IN ABRAINSTORM• Try to look at the problem from a different direction.• Try to think outside constraints. (You have to constraints identify them first)• Use a combination of these techniques for the best results!• Say whatever you’re thinking, you might spark someone else! p
LAST SLIDE• You can choose to be creative. creative• You can train yourself to be better at it• Brainstorms should be a hoot!• Invite I i you clients to participate! li i i !• Come talk to me, I’d love to help.