Sherpa EDGE 2012
©2012 22squared   2
Who we are and what do we do    We believe the most effective way    to grow brands is through advocacy.    Our expertise ...
Where did we come from?  ©2012 22squared                          4
Where did we come from?  ©2012 22squared                          5
Where did we come from?  ©2012 22squared                          6
Where did we come from?  ©2012 22squared                          7
WHY SWITCH?©2012 22squared                  8
©2012 22squared                  9
The schedule   Test             Convert    Train         Deploy  September          October   November 16   November 23  ©...
WHAT DID IT SOLVE?©2012 22squared                                       11
Bottom line           The success of your project           depends on your users.                                 }      ...
Thanks!                          Bill Seybolt                    bill.seybolt@22squared.com                            Twi...
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
Sherpa EDGE event
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Sherpa EDGE event

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Sherpa EDGE event

  1. 1. Sherpa EDGE 2012
  2. 2. ©2012 22squared 2
  3. 3. Who we are and what do we do We believe the most effective way to grow brands is through advocacy. Our expertise lies in getting advocates to talk about and recommend brands more often. Because when advocates talk, brands grow. ©2012 22squared 3
  4. 4. Where did we come from? ©2012 22squared 4
  5. 5. Where did we come from? ©2012 22squared 5
  6. 6. Where did we come from? ©2012 22squared 6
  7. 7. Where did we come from? ©2012 22squared 7
  8. 8. WHY SWITCH?©2012 22squared 8
  9. 9. ©2012 22squared 9
  10. 10. The schedule Test Convert Train Deploy September October November 16 November 23 ©2012 22squared 10
  11. 11. WHAT DID IT SOLVE?©2012 22squared 11
  12. 12. Bottom line The success of your project depends on your users. } ‣ Ask them Build advocates so they ‣ Listen ‣ Involve can influence each other ©2012 22squared 12
  13. 13. Thanks! Bill Seybolt bill.seybolt@22squared.com Twitter: cyb0lt ©2012 22squared 13

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