Your SlideShare is downloading. ×
Mind Control: Psychology for the Web
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mind Control: Psychology for the Web

5,943
views

Published on

Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.

Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.

Published in: Design, Technology, Education

2 Comments
22 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,943
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
275
Comments
2
Likes
22
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MIND CONTROL psychology for the web SXSWi – Ben Scofield – @bscofield
  • 2. CORRELATION ≠ CAUSATION
  • 3. correlation
  • 4. causation
  • 5. HEURISTICS
  • 6. Likeability
  • 7. LESSON Be likeable
  • 8. NO KIDDING?
  • 9. Social Proof
  • 10. FIRST
  • 11. FIRST FOLLOWER
  • 12. FIRST FOLLOWER
  • 13. A B C
  • 14. LESSON Show people what their peers are doing
  • 15. Authority
  • 16. LESSON Show people you are trustworthy
  • 17. Reciprocity
  • 18. LESSON Give people something for free
  • 19. Scarcity
  • 20. LESSON Tell people when time is running out
  • 21. Commitment
  • 22. LESSON Give people a low-cost way to commit
  • 23. The Decoy Effect
  • 24. $5 USD ¥5 CNY $5 CAD £5 GBP €5 EUR
  • 25. LESSON Make it easy to compare choices
  • 26. LESSON ... or stack the deck for your favorite
  • 27. DATING DECOY
  • 28. LESSON Study the research
  • 29. LIKEABILITY
  • 30. AUTHORITY
  • 31. SOCIAL PROOF
  • 32. COMMITMENT
  • 33. WHAT ELSE?
  • 34. Photo Credits gomustangs (9) affsum (17) clintjcl (50) paulm (10) eirikso (18) nhall (51) jeroen020 (11) eugene (19) colorblindpicaso (55) martinlabar (12) n0thing (26) klobetime (56) noelzialee (12) 5tein (33) ontilnow (57) overton_cat (12) atomicshed (34) caribb (62) mladjenovic_n (12) nearnearfuture (36) denatale (64) duncanfawkes (13) petermartinhall (37) avlxyz (65) specialkrb (14) u2wanderer (43) rumble1973 (66)
  • 35. THANK YOU Ben Scofield ben.scofield@viget.com - @bscofield http://speakerrate.com/bscofield http://viget.com