Mind Control: Psychology for the Web

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Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.

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Mind Control: Psychology for the Web

  1. 1. MIND CONTROL psychology for the web SXSWi – Ben Scofield – @bscofield
  2. 2. CORRELATION ≠ CAUSATION
  3. 3. correlation
  4. 4. causation
  5. 5. HEURISTICS
  6. 6. Likeability
  7. 7. LESSON Be likeable
  8. 8. NO KIDDING?
  9. 9. Social Proof
  10. 10. FIRST
  11. 11. FIRST FOLLOWER
  12. 12. FIRST FOLLOWER
  13. 13. A B C
  14. 14. LESSON Show people what their peers are doing
  15. 15. Authority
  16. 16. LESSON Show people you are trustworthy
  17. 17. Reciprocity
  18. 18. LESSON Give people something for free
  19. 19. Scarcity
  20. 20. LESSON Tell people when time is running out
  21. 21. Commitment
  22. 22. LESSON Give people a low-cost way to commit
  23. 23. The Decoy Effect
  24. 24. $5 USD ¥5 CNY $5 CAD £5 GBP €5 EUR
  25. 25. LESSON Make it easy to compare choices
  26. 26. LESSON ... or stack the deck for your favorite
  27. 27. DATING DECOY
  28. 28. LESSON Study the research
  29. 29. LIKEABILITY
  30. 30. AUTHORITY
  31. 31. SOCIAL PROOF
  32. 32. COMMITMENT
  33. 33. WHAT ELSE?
  34. 34. Photo Credits gomustangs (9) affsum (17) clintjcl (50) paulm (10) eirikso (18) nhall (51) jeroen020 (11) eugene (19) colorblindpicaso (55) martinlabar (12) n0thing (26) klobetime (56) noelzialee (12) 5tein (33) ontilnow (57) overton_cat (12) atomicshed (34) caribb (62) mladjenovic_n (12) nearnearfuture (36) denatale (64) duncanfawkes (13) petermartinhall (37) avlxyz (65) specialkrb (14) u2wanderer (43) rumble1973 (66)
  35. 35. THANK YOU Ben Scofield ben.scofield@viget.com - @bscofield http://speakerrate.com/bscofield http://viget.com
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