Mind Control: Psychology for the Web

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Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.

Presentation given at SXSWi 2010 - an overview of some research in social psychology and behavioral economics, and on making people do what you want them to online.

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  • 1. MIND CONTROL psychology for the web SXSWi – Ben Scofield – @bscofield
  • 2. CORRELATION ≠ CAUSATION
  • 3. correlation
  • 4. causation
  • 5. HEURISTICS
  • 6. Likeability
  • 7. LESSON Be likeable
  • 8. NO KIDDING?
  • 9. Social Proof
  • 10. FIRST
  • 11. FIRST FOLLOWER
  • 12. FIRST FOLLOWER
  • 13. A B C
  • 14. LESSON Show people what their peers are doing
  • 15. Authority
  • 16. LESSON Show people you are trustworthy
  • 17. Reciprocity
  • 18. LESSON Give people something for free
  • 19. Scarcity
  • 20. LESSON Tell people when time is running out
  • 21. Commitment
  • 22. LESSON Give people a low-cost way to commit
  • 23. The Decoy Effect
  • 24. $5 USD ¥5 CNY $5 CAD £5 GBP €5 EUR
  • 25. LESSON Make it easy to compare choices
  • 26. LESSON ... or stack the deck for your favorite
  • 27. DATING DECOY
  • 28. LESSON Study the research
  • 29. LIKEABILITY
  • 30. AUTHORITY
  • 31. SOCIAL PROOF
  • 32. COMMITMENT
  • 33. WHAT ELSE?
  • 34. Photo Credits gomustangs (9) affsum (17) clintjcl (50) paulm (10) eirikso (18) nhall (51) jeroen020 (11) eugene (19) colorblindpicaso (55) martinlabar (12) n0thing (26) klobetime (56) noelzialee (12) 5tein (33) ontilnow (57) overton_cat (12) atomicshed (34) caribb (62) mladjenovic_n (12) nearnearfuture (36) denatale (64) duncanfawkes (13) petermartinhall (37) avlxyz (65) specialkrb (14) u2wanderer (43) rumble1973 (66)
  • 35. THANK YOU Ben Scofield ben.scofield@viget.com - @bscofield http://speakerrate.com/bscofield http://viget.com