Mind Control - DevNation Atlanta

1,001 views
895 views

Published on

Another version of my Mind Control: Psychology for the Web presentation - I gave this one to an audience of developers at DevNation Atlanta

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,001
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
44
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mind Control - DevNation Atlanta

  1. 1. MIND CONTROL psychology for the web DevNation Atlanta – Ben Scofield – @bscofield
  2. 2. CORRELATION ≠ CAUSATION
  3. 3. correlation
  4. 4. causation
  5. 5. HEURISTICS
  6. 6. Likeability
  7. 7. LESSON Be likeable
  8. 8. NO KIDDING?
  9. 9. Social Proof
  10. 10. FIRST
  11. 11. FIRST FOLLOWER
  12. 12. FIRST FOLLOWER
  13. 13. A B C
  14. 14. LESSON Show people what their peers are doing
  15. 15. Authority
  16. 16. LESSON Show people you are trustworthy
  17. 17. Reciprocity
  18. 18. LESSON Give people something for free
  19. 19. Scarcity
  20. 20. LESSON Tell people when time is running out
  21. 21. Commitment
  22. 22. LESSON Give people a low-cost way to commit
  23. 23. The Decoy Effect
  24. 24. $5 USD ¥5 CNY $5 CAD £5 GBP €5 EUR
  25. 25. LESSON Make it easy to compare choices
  26. 26. LESSON ... or stack the deck for your favorite
  27. 27. DATING DECOY
  28. 28. LESSON Study the research
  29. 29. Photo Credits gomustangs affsum clintjcl paulm eirikso nhall jeroen020 eugene colorblindpicaso martinlabar n0thing klobetime noelzialee 5tein ontilnow overton_cat atomicshed caribb mladjenovic_n nearnearfuture denatale duncanfawkes petermartinhall avlxyz specialkrb u2wanderer rumble1973
  30. 30. THANK YOU Ben Scofield ben.scofield@viget.com - @bscofield http://speakerrate.com/bscofield http://viget.com

×