Your SlideShare is downloading. ×
0
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Mind Control - DevNation Atlanta
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mind Control - DevNation Atlanta

726

Published on

Another version of my Mind Control: Psychology for the Web presentation - I gave this one to an audience of developers at DevNation Atlanta

Another version of my Mind Control: Psychology for the Web presentation - I gave this one to an audience of developers at DevNation Atlanta

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
726
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
42
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MIND CONTROL psychology for the web DevNation Atlanta – Ben Scofield – @bscofield
  • 2. CORRELATION ≠ CAUSATION
  • 3. correlation
  • 4. causation
  • 5. HEURISTICS
  • 6. Likeability
  • 7. LESSON Be likeable
  • 8. NO KIDDING?
  • 9. Social Proof
  • 10. FIRST
  • 11. FIRST FOLLOWER
  • 12. FIRST FOLLOWER
  • 13. A B C
  • 14. LESSON Show people what their peers are doing
  • 15. Authority
  • 16. LESSON Show people you are trustworthy
  • 17. Reciprocity
  • 18. LESSON Give people something for free
  • 19. Scarcity
  • 20. LESSON Tell people when time is running out
  • 21. Commitment
  • 22. LESSON Give people a low-cost way to commit
  • 23. The Decoy Effect
  • 24. $5 USD ¥5 CNY $5 CAD £5 GBP €5 EUR
  • 25. LESSON Make it easy to compare choices
  • 26. LESSON ... or stack the deck for your favorite
  • 27. DATING DECOY
  • 28. LESSON Study the research
  • 29. Photo Credits gomustangs affsum clintjcl paulm eirikso nhall jeroen020 eugene colorblindpicaso martinlabar n0thing klobetime noelzialee 5tein ontilnow overton_cat atomicshed caribb mladjenovic_n nearnearfuture denatale duncanfawkes petermartinhall avlxyz specialkrb u2wanderer rumble1973
  • 30. THANK YOU Ben Scofield ben.scofield@viget.com - @bscofield http://speakerrate.com/bscofield http://viget.com

×