Intentionality: Choice and Mastery

Intentionality Choice and Mastery bensco'ield – viget labs ruby hoedown 3 september 2010

Why are you here?

Mastery

Deliberate practice

Set a goal

Ask for feedback

Repeat

Practice isn’t easy

Practice isn’t fun

Practice isn’t useful

How vs. That

Mastery isn’t required

Mediocrity

Adequacy

Excellence

Companies

Things we do

Design Development Marketing Project management User experience

Things we don’t do

Print design CMS implementations Email marketing .NET

Hosting Accounting Legal ... stuff

Software

Platform

Framework

Functionality

Authentication/authorization Markup generation Image processing Data persistence ...

You and me

76,700

Maintenance?

What does it mean?

We are DEFINED by our CHOICES

Live INTENTIONALLY

Embrace ADEQUACY (and mediocrity!)

bensco'ield @bscoLield ben.scoLield@viget.com http:/ /spkr8.com/bsco'ield http:/ /viget.com/extend http: /bensco'ield.com /

by Ben Scofield on Sep 05, 2010