Intentionality: Choice and Mastery

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Keynote at 2010 Ruby Hoedown

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Intentionality: Choice and Mastery

  1. 1. Intentionality Choice  and  Mastery bensco'ield  –  viget  labs ruby  hoedown 3  september  2010
  2. 2. Why  are  you  here?
  3. 3. Mastery
  4. 4. Deliberate  practice
  5. 5. Set  a  goal
  6. 6. Fail
  7. 7. Ask  for  feedback
  8. 8. Repeat
  9. 9. Practice  isn’t  easy
  10. 10. Practice  isn’t  fun
  11. 11. Practice  isn’t  useful
  12. 12. How  vs.  That
  13. 13. Mastery  isn’t  required
  14. 14. Mediocrity
  15. 15. Adequacy
  16. 16. Excellence
  17. 17. Companies
  18. 18. Things  we  do
  19. 19. Design Development Marketing Project  management User  experience
  20. 20. Things  we  don’t  do
  21. 21. Print  design   CMS  implementations Email  marketing .NET
  22. 22. Hosting Accounting Legal  ...  stuff
  23. 23. Focus
  24. 24. Software
  25. 25. Platform
  26. 26. Framework
  27. 27. Functionality
  28. 28. Authentication/authorization Markup  generation Image  processing Data  persistence ...
  29. 29. You  and  me
  30. 30. 78.2
  31. 31. 76,700
  32. 32. 7
  33. 33. Maintenance?
  34. 34. What  does  it  mean?
  35. 35. We  are  DEFINED by  our  CHOICES
  36. 36. Live INTENTIONALLY
  37. 37. Embrace ADEQUACY (and  mediocrity!)
  38. 38. bensco'ield @bscoLield ben.scoLield@viget.com http:/ /spkr8.com/bsco'ield http:/ /viget.com/extend http:   /bensco'ield.com /

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