0
Intentionality
Choice	
  and	
  Mastery
bensco'ield	
  –	
  viget	
  labs
ruby	
  hoedown
3	
  september	
  2010
Why	
  are	
  you	
  here?
Mastery
Deliberate	
  practice
Set	
  a	
  goal
Fail
Ask	
  for	
  feedback
Repeat
Practice	
  isn’t	
  easy
Practice	
  isn’t	
  fun
Practice	
  isn’t	
  useful
How	
  vs.	
  That
Mastery	
  isn’t	
  required
Mediocrity
Adequacy
Excellence
Companies
Things	
  we	
  do
Design
Development
Marketing
Project	
  management
User	
  experience
Things	
  we	
  don’t	
  do
Print	
  design	
  
CMS	
  implementations
Email	
  marketing
.NET
Hosting
Accounting
Legal	
  ...	
  stuff
Focus
Software
Platform
Framework
Functionality
Authentication/authorization
Markup	
  generation
Image	
  processing
Data	
  persistence
...
You	
  and	
  me
78.2
76,700
7
Maintenance?
What	
  does	
  it	
  mean?
We	
  are	
  DEFINED
by	
  our	
  CHOICES
Live
INTENTIONALLY
Embrace
ADEQUACY
 (and	
  mediocrity!)
bensco'ield
@bscoLield
ben.scoLield@viget.com
http:/    /spkr8.com/bsco'ield
http:/    /viget.com/extend
http:	
   /bensco...
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
Intentionality: Choice and Mastery
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Intentionality: Choice and Mastery

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Keynote at 2010 Ruby Hoedown

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Transcript of "Intentionality: Choice and Mastery"

  1. 1. Intentionality Choice  and  Mastery bensco'ield  –  viget  labs ruby  hoedown 3  september  2010
  2. 2. Why  are  you  here?
  3. 3. Mastery
  4. 4. Deliberate  practice
  5. 5. Set  a  goal
  6. 6. Fail
  7. 7. Ask  for  feedback
  8. 8. Repeat
  9. 9. Practice  isn’t  easy
  10. 10. Practice  isn’t  fun
  11. 11. Practice  isn’t  useful
  12. 12. How  vs.  That
  13. 13. Mastery  isn’t  required
  14. 14. Mediocrity
  15. 15. Adequacy
  16. 16. Excellence
  17. 17. Companies
  18. 18. Things  we  do
  19. 19. Design Development Marketing Project  management User  experience
  20. 20. Things  we  don’t  do
  21. 21. Print  design   CMS  implementations Email  marketing .NET
  22. 22. Hosting Accounting Legal  ...  stuff
  23. 23. Focus
  24. 24. Software
  25. 25. Platform
  26. 26. Framework
  27. 27. Functionality
  28. 28. Authentication/authorization Markup  generation Image  processing Data  persistence ...
  29. 29. You  and  me
  30. 30. 78.2
  31. 31. 76,700
  32. 32. 7
  33. 33. Maintenance?
  34. 34. What  does  it  mean?
  35. 35. We  are  DEFINED by  our  CHOICES
  36. 36. Live INTENTIONALLY
  37. 37. Embrace ADEQUACY (and  mediocrity!)
  38. 38. bensco'ield @bscoLield ben.scoLield@viget.com http:/ /spkr8.com/bsco'ield http:/ /viget.com/extend http:   /bensco'ield.com /
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