Intentionality: Choice and Mastery
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Intentionality: Choice and Mastery

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Keynote at 2010 Ruby Hoedown

Keynote at 2010 Ruby Hoedown

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Intentionality: Choice and Mastery Intentionality: Choice and Mastery Presentation Transcript

  • Intentionality Choice  and  Mastery bensco'ield  –  viget  labs ruby  hoedown 3  september  2010
  • Why  are  you  here?
  • Mastery
  • Deliberate  practice
  • Set  a  goal
  • Fail
  • Ask  for  feedback
  • Repeat
  • Practice  isn’t  easy
  • Practice  isn’t  fun
  • Practice  isn’t  useful
  • How  vs.  That
  • Mastery  isn’t  required
  • Mediocrity
  • Adequacy
  • Excellence
  • Companies
  • Things  we  do
  • Design Development Marketing Project  management User  experience
  • Things  we  don’t  do
  • Print  design   CMS  implementations Email  marketing .NET
  • Hosting Accounting Legal  ...  stuff
  • Focus
  • Software
  • Platform
  • Framework
  • Functionality
  • Authentication/authorization Markup  generation Image  processing Data  persistence ...
  • You  and  me
  • 78.2
  • 76,700
  • 7
  • Maintenance?
  • What  does  it  mean?
  • We  are  DEFINED by  our  CHOICES
  • Live INTENTIONALLY
  • Embrace ADEQUACY (and  mediocrity!)
  • bensco'ield @bscoLield ben.scoLield@viget.com http:/ /spkr8.com/bsco'ield http:/ /viget.com/extend http:   /bensco'ield.com /