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Ship It

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The second most important thing you can do is ship something good. The most important thing you can do? Ship something. I love testing and performance optimization and pixel tweaking as much as the …

The second most important thing you can do is ship something good. The most important thing you can do? Ship something. I love testing and performance optimization and pixel tweaking as much as the next person, but if you never ship then you might as well have never started.


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  • 1. Ben Scofield / @bscofieldD8 / 5 Feb 2011Ship It
  • 2. http://dukenukemforever.com
  • 3. PREMATUREOPTIMIZATION
  • 4. if PREMATUREOPTIMIZATION is the root of all evil
  • 5. thenPERFECTIONISM is the trunk
  • 6. PRODUCT DESIGN
  • 7. focused reusableTHINK SMALL evolvable launchable
  • 8. BUILD the MVP
  • 9. UX & VISUAL DESIGN
  • 10. SKETCH firsthttp://www.viget.com/inspire/book-review-giveaway-the-geometry-of-design/
  • 11. design ITERATIVELYhttp://www.viget.com/inspire/book-review-giveaway-the-geometry-of-design/
  • 12. DEVELOPMENT
  • 13. trackPROGRESS
  • 14. deliverREGULARLY
  • 15. DELIVERYhttp://dribbble.com
  • 16. shipEARLY shipOFTEN
  • 17. make itPAINLESS
  • 18. deliverCONTINUOUSLY
  • 19. RECAP
  • 20. LOWER theBARRIER
  • 21. BUILD theHABIT
  • 22. showPROGRESS
  • 23. takeBABY STEPS
  • 24. ITERATE
  • 25. ITERATE
  • 26. ITERATE win
  • 27. Ben Scofield / @bscofieldD8 / 5 Feb 2011Shipped. http://spkr8.com/t/5515 http://benscofield.comThanks! http://heroku.com