Building an Active
     Online Community

Presented by:
Ligaya Ganster
Bridget Schumacher



University at Buffalo Librari...
"Facebook is a social
utility that connects you
 with the people around
           you".
It's not just a Fad!
•    More than    250 MILLION         active
    users!

• 4th       most trafficked Web site in the
...
Facebook Profile
Facebook Profile
Facebook Groups

•   Admins can send
    messages to group
    members

•   Can be closed to
    certain members
    only
...
Facebook Pages

•   Visible to
    audience outside
    of Facebook

•   Send updates to
    Fans

•   Add
    application...
Groups vs Pages
Anatomy of a
Facebook Page
 Basic Features

 •   Information

 •   Notes

 •   Photos

 •   Fans
Anatomy of a
Facebook Page

Other Basic Features

 •   Wall

 •   Favorite Pages

 •   Video
Collaborate & Share!
Photo Album
Facebook Applications
Every month, more than 70% of FB members
use applications built on the Facebook platform
WorldCat ,
JSTOR, & CiteMe
   applications
Applications Useful for
          Librarians
•   LibGuides Librarian
•   MyFlickr
•   Delicious
•   weRead
•   Slideshare
...
Custom UB Libraries
     Application
Or get
someone
like him
to do
it….



           http://vimeo.com/1812624
Creating a Page




 http://facebook.com/
Admin View
Insights
Department of Media Study
Buffalo & Erie County
    Public Library
UB Green
Center for the Arts
Why do you need a
Facebook Page when you
already have a website?
Importing Blog entries from UB
      Libraries homepage




                    Buried Link
The old Student Support website
Notes
Application
Student Comments
“The new style of
marketing is characterized
by conversation and
community.”



-Society for New Communications Research, ...
Marketing Ideas
• Listservs

• Student Associations

• Advertisements

• Signage/Flyers

• Facebook Badge

• Word of Mouth...
Pros

• Free marketing and      • Collaboration made
  outreach                  easy

• Outreach to             • Convers...
What Students are Saying…
         "Wow, that is really
         amazing this extension…
         Here in Europe universit...
Facebook & Int’l Markets
   Facebook took over the   global lead        in social networking
   sites in April 2008

   Fa...
Cons
• Find or become the       • Monitor and constantly
  person with the skills     update the page
  to create custom
 ...
QUESTIONS ????
Further Questions?
    Ligaya Ganster,
  lganster@buffalo.edu

 Bridget Schumacher,
   bss4@buffalo.edu
Presentation available at:
http://www.slideshare.net/bschu1022
Facebook for Libraries
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Facebook for Libraries

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Presented at the Western New York Library Resources Council on July 23, 2009.

Published in: Education, Technology
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Transcript of "Facebook for Libraries"

  1. 1. Building an Active Online Community Presented by: Ligaya Ganster Bridget Schumacher University at Buffalo Libraries
  2. 2. "Facebook is a social utility that connects you with the people around you".
  3. 3. It's not just a Fad! • More than 250 MILLION active users! • 4th most trafficked Web site in the world • Over 55,000 regional, work-related, high school, and collegiate networks • 30 MILLION active users accessing via a mobile device
  4. 4. Facebook Profile
  5. 5. Facebook Profile
  6. 6. Facebook Groups • Admins can send messages to group members • Can be closed to certain members only • Ability to invite members to events
  7. 7. Facebook Pages • Visible to audience outside of Facebook • Send updates to Fans • Add applications to enhance Page
  8. 8. Groups vs Pages
  9. 9. Anatomy of a Facebook Page Basic Features • Information • Notes • Photos • Fans
  10. 10. Anatomy of a Facebook Page Other Basic Features • Wall • Favorite Pages • Video
  11. 11. Collaborate & Share!
  12. 12. Photo Album
  13. 13. Facebook Applications Every month, more than 70% of FB members use applications built on the Facebook platform
  14. 14. WorldCat , JSTOR, & CiteMe applications
  15. 15. Applications Useful for Librarians • LibGuides Librarian • MyFlickr • Delicious • weRead • Slideshare • CiteMe • Bookshare
  16. 16. Custom UB Libraries Application
  17. 17. Or get someone like him to do it…. http://vimeo.com/1812624
  18. 18. Creating a Page http://facebook.com/
  19. 19. Admin View
  20. 20. Insights
  21. 21. Department of Media Study
  22. 22. Buffalo & Erie County Public Library
  23. 23. UB Green
  24. 24. Center for the Arts
  25. 25. Why do you need a Facebook Page when you already have a website?
  26. 26. Importing Blog entries from UB Libraries homepage Buried Link
  27. 27. The old Student Support website
  28. 28. Notes Application
  29. 29. Student Comments
  30. 30. “The new style of marketing is characterized by conversation and community.” -Society for New Communications Research, 2008
  31. 31. Marketing Ideas • Listservs • Student Associations • Advertisements • Signage/Flyers • Facebook Badge • Word of Mouth • Twitter & Blogs
  32. 32. Pros • Free marketing and • Collaboration made outreach easy • Outreach to • Conversations international between users community • Consolidation of • Outreach to key website areas prospective students; high school students
  33. 33. What Students are Saying… "Wow, that is really amazing this extension… Here in Europe universities are lacking of doing innovative stuff like this... I should really consider going for that exchange program with Buffalo my next semester." - International Student
  34. 34. Facebook & Int’l Markets Facebook took over the global lead in social networking sites in April 2008 Facebook had made "an effort to become more culturally relevant in markets outside the US" It's introduction to natural language interfaces in several markets has helped propel the site to 153% growth during the past year -comSCORE, August 2008
  35. 35. Cons • Find or become the • Monitor and constantly person with the skills update the page to create custom application • Prepare and plan; must have everything • Network and stay ready before you updated with Facebook publish the page changes • Create a marketing campaign!
  36. 36. QUESTIONS ????
  37. 37. Further Questions? Ligaya Ganster, lganster@buffalo.edu Bridget Schumacher, bss4@buffalo.edu
  38. 38. Presentation available at: http://www.slideshare.net/bschu1022

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