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Facebook 101: An Introduction Presented to the Office of Student Affairs
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Facebook 101: An Introduction Presented to the Office of Student Affairs

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Presented to the Office of Student Affairs on December 12, 2008.

Presented to the Office of Student Affairs on December 12, 2008.

Published in: Technology, Education

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  • Some of the attendees are now actively on Facebook using Pages or Groups. Here are some that you may want to take a look at for ideas of what they are doing: University at Buffalo Career Services: http://www.facebook.com/home.php?ref=home#/group.php?gid=... UB Campus Dining and Shops: http://www.facebook.com/home.php?ref=home#/pages/UB-Campu...


    Also, two things you might want to be sure to talk about are Events and Ads. This group of users is one that is very interested in those tools via Facebook.

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  • 1. Facebook 101: An Introduction Presented to the Office of Student Affairs Presented by: Bridget Schumacher Univ. at Buffalo Libraries December 12, 2008
  • 2. quot;Facebook is a social utility that connects you with the people around youquot;.
  • 3. It's not just a fad! • More than 130 MILLION active users! • 4th most trafficked website in the world • Over 55,000 regional, work-related, high school, and collegiate networks
  • 4. Facebook Profile
  • 5. Privacy and Security
  • 6. Facebook Groups • Open or closed • Admin(s) can: – Send messages to members – Invite members to events
  • 7. Anatomy of a Facebook Group Basic Features • Basic Info • Contact Info • Recent News • Members • Discussion Board • The Wall • Photos • Posted Items • Videos • Related Groups • Related Events
  • 8. Facebook Pages •Visible to audience outside of Facebook •Send updates to Fans •Add applications to enhance Page
  • 9. Anatomy of a Facebook Page Basic Features • Information • Notes • Discussion Board • Photos • Fans
  • 10. Anatomy of a Facebook Page Other Basic Features • Video • The Wall
  • 11. Facebook Applications More than 95% of FB members have used at least one application built on Facebook platform
  • 12. Custom Catalog Application My HTML
  • 13. Applications Useful for Student Affairs • Notes • FBML • Del.icio.us • MyFlickr • Slideshare • My Google Calendar • BISON Catalog ☺
  • 14. Page Insights
  • 15. Groups vs Pages
  • 16. Why have a Facebook presence when you already have a website?
  • 17. Importing Blog entries from UB Libraries homepage Buried Link
  • 18. Notes Application
  • 19. Student Comments
  • 20. Marketing Ideas • Listservs • Student Associations • Advertisements • Signage/Flyers • Facebook Badge • Word of Mouth • Facebook Ads
  • 21. Pros • Free marketing and • Collaboration outreach made easy • Outreach to • Conversations international between users community • Consolidation of • Outreach to key website areas prospective students; high school students
  • 22. Facebook & Int’l Markets Facebook took over the global lead in social networking sites in April 2008 Facebook had made quot;an effort to become more culturally relevant in markets outside the USquot; It's introduction to natural language interfaces in several markets has helped propel the site to 153% growth during the past year -comSCORE, August 2008
  • 23. Cons • Find or become the • Monitor and person with the skills constantly update the to create custom page application • Prepare and plan; • Network and stay must have everything updated with ready before you Facebook changes publish the page • Create a marketing campaign!
  • 24. Creating Pages and Groups http://www.facebook.com
  • 25. Questions? Bridget Schumacher bss4@buffalo.edu