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Facebook 101:
     An Introduction Presented to the
        Office of Student Affairs



Presented by:
Bridget Schumacher
...
quot;Facebook is a social
utility that connects
you with the people
     around youquot;.
It's not just a fad!
 • More than   130 MILLION          active
   users!

 • 4th    most trafficked website in the
  worl...
Facebook Profile
Privacy and Security
Facebook Groups

• Open or closed
• Admin(s) can:
  – Send messages to
    members
  – Invite members to
    events
Anatomy of a
Facebook Group

Basic Features

•   Basic Info
•   Contact Info
•   Recent News
•   Members
•   Discussion Bo...
Facebook Pages

•Visible to audience
outside of Facebook
•Send updates to Fans
•Add applications to
enhance Page
Anatomy of a
Facebook Page

Basic Features

• Information

• Notes

• Discussion Board

• Photos

• Fans
Anatomy of a
Facebook Page

Other Basic
Features


• Video
• The Wall
Facebook Applications
More than 95% of FB members have used
at least one application built on Facebook
platform
Custom Catalog Application


My HTML
Applications Useful for
       Student Affairs
•   Notes
•   FBML
•   Del.icio.us
•   MyFlickr
•   Slideshare
•   My Googl...
Page
Insights
Groups vs Pages
Why have a Facebook
presence when you already
     have a website?
Importing Blog entries from UB
      Libraries homepage




                    Buried Link
Notes Application
Student Comments
Marketing Ideas
• Listservs
• Student Associations
• Advertisements
• Signage/Flyers
• Facebook Badge
• Word of Mouth
• Fa...
Pros
• Free marketing and    • Collaboration
outreach                made easy

• Outreach to           • Conversations
in...
Facebook & Int’l Markets
   Facebook took over the global lead in
   social networking sites in April 2008

   Facebook ha...
Cons
• Find or become the     • Monitor and
person with the skills   constantly update the
to create custom         page
a...
Creating Pages and Groups


    http://www.facebook.com
Questions?



Bridget Schumacher
 bss4@buffalo.edu
Facebook 101: An Introduction Presented to the Office of Student Affairs
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Facebook 101: An Introduction Presented to the Office of Student Affairs

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Presented to the Office of Student Affairs on December 12, 2008.

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Notes
  • Some of the attendees are now actively on Facebook using Pages or Groups. Here are some that you may want to take a look at for ideas of what they are doing: University at Buffalo Career Services: http://www.facebook.com/home.php?ref=home#/group.php?gid=... UB Campus Dining and Shops: http://www.facebook.com/home.php?ref=home#/pages/UB-Campu...


    Also, two things you might want to be sure to talk about are Events and Ads. This group of users is one that is very interested in those tools via Facebook.

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Transcript of "Facebook 101: An Introduction Presented to the Office of Student Affairs"

  1. 1. Facebook 101: An Introduction Presented to the Office of Student Affairs Presented by: Bridget Schumacher Univ. at Buffalo Libraries December 12, 2008
  2. 2. quot;Facebook is a social utility that connects you with the people around youquot;.
  3. 3. It's not just a fad! • More than 130 MILLION active users! • 4th most trafficked website in the world • Over 55,000 regional, work-related, high school, and collegiate networks
  4. 4. Facebook Profile
  5. 5. Privacy and Security
  6. 6. Facebook Groups • Open or closed • Admin(s) can: – Send messages to members – Invite members to events
  7. 7. Anatomy of a Facebook Group Basic Features • Basic Info • Contact Info • Recent News • Members • Discussion Board • The Wall • Photos • Posted Items • Videos • Related Groups • Related Events
  8. 8. Facebook Pages •Visible to audience outside of Facebook •Send updates to Fans •Add applications to enhance Page
  9. 9. Anatomy of a Facebook Page Basic Features • Information • Notes • Discussion Board • Photos • Fans
  10. 10. Anatomy of a Facebook Page Other Basic Features • Video • The Wall
  11. 11. Facebook Applications More than 95% of FB members have used at least one application built on Facebook platform
  12. 12. Custom Catalog Application My HTML
  13. 13. Applications Useful for Student Affairs • Notes • FBML • Del.icio.us • MyFlickr • Slideshare • My Google Calendar • BISON Catalog ☺
  14. 14. Page Insights
  15. 15. Groups vs Pages
  16. 16. Why have a Facebook presence when you already have a website?
  17. 17. Importing Blog entries from UB Libraries homepage Buried Link
  18. 18. Notes Application
  19. 19. Student Comments
  20. 20. Marketing Ideas • Listservs • Student Associations • Advertisements • Signage/Flyers • Facebook Badge • Word of Mouth • Facebook Ads
  21. 21. Pros • Free marketing and • Collaboration outreach made easy • Outreach to • Conversations international between users community • Consolidation of • Outreach to key website areas prospective students; high school students
  22. 22. Facebook & Int’l Markets Facebook took over the global lead in social networking sites in April 2008 Facebook had made quot;an effort to become more culturally relevant in markets outside the USquot; It's introduction to natural language interfaces in several markets has helped propel the site to 153% growth during the past year -comSCORE, August 2008
  23. 23. Cons • Find or become the • Monitor and person with the skills constantly update the to create custom page application • Prepare and plan; • Network and stay must have everything updated with ready before you Facebook changes publish the page • Create a marketing campaign!
  24. 24. Creating Pages and Groups http://www.facebook.com
  25. 25. Questions? Bridget Schumacher bss4@buffalo.edu

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