Transcript of "Curating Content for Social Media: Behind the Scenes of the UB Libraries"
Curating Content for Social Media:Behind the Scenes of the UB Libraries Bridget Schumacher UB Social Media Circle January 24, 2013
Curate, v. “to select, organize, andpresent (content), as on a website.” --Oxford English Dictionary
Behind the Scenes of the UB Libraries:SELECTING CONTENT
Social Media Guidelines• General account info• Content• Monitoring procedures• Sample tweets/posts• Design elements• Gathering statistics/data• Searching for tweets about us• Pushing info externally
Guidelines are accessible to all library staff.Store guidelines on an internal communications network or drive.
Content should fit intothe following categories:• Services• Resources• Events/workshops• Alerts and library newsULTIMATE GOAL:Bring users back to our Web site. Image Source: http://www.ulib.iupui.edu/subjectareas/pe/hper_p195
Collect in-house content• Ask colleagues to share projects, ideas, etc.• Regularly send out a call for content (e.g.: guest bloggers)• Note announcements made on department listserv (e.g.: new exhibits, resources, etc.)• Monitor frequently asked questions by library users• Create a calendar of library events
Go out and find content• Monitor news sites or blogs for articles about libraries, reading, and study habits• Create a calendar of literary holidays (e.g.: Science Fiction Day how to search catalog for SciFi)• Note events on the academic calendar (e.g.: Int’l Student Week promote library Int’l Student resource guide)• Retweet and share from other UB departments/schools
Behind the Scenes of the UB Libraries:ORGANIZING CONTENT
Behind the Scenes of the UB Libraries:PRESENTING CONTENT
When posting content on When posting content onFacebook: Twitter:• Include images that grab • Leave enough room for attention retweets• Test a post on a private • Use the #ubuffalo hashtag account to be sure that it • If you want a particular user to displays properly see your tweet, include them in• Determine the best times to it (e.g.: news outlets) post for your audience (e.g.: 9- • Determine the best times to 10am, 1-3pm, etc.) post for your audience (e.g.: 9-• Shorten lengthy URLs (e.g.: 10am, 1-3pm, etc.) use TinyURL) • Shorten lengthy URLs (e.g.: use TinyURL)