Building an Active Online Community
Ligaya Ganster, lganster@buffalo.edu
Bridget Schumacher, bss4@buffalo.edu
State University of New York at Buffalo
Student Support blog:
http://libweb1.lib.buffalo.edu/blog/students/
 Book of the Month posts
 Research tips and tools
 Communicate library events
 Updated weekly
University at Buffalo Libraries on Facebook:
http://www.facebook.com/pages/Buffalo-NY/University-at-Buffalo-Libraries/6629876727
 Import blog feeds
 Provides links to buried web pages
 Discussion forums and boards
 Updates can be sent to Fans
 Use applications to enchance presence
Marketing Ideas:
 Advertise in campus newsletters, newspapers, etc.
 Create and display posters in common areas
 Feature announcement on library website
 Post announcement to listservs and blogs
 Add a Facebook badge to library website
 Word of mouth!
Useful Facebook Applications for Librarians:
 LibGuides Librarian
 MyFlickr
 Del.icio.us
 Books iRead (soon to become WeRead)
 Librarian
 CiteMe
 WorldCat
Useful Links:
Facebook Developers: http://developers.new.facebook.com/
Facebook Terms of Use: http://www.new.facebook.com/terms.php

Create a Page on Facebook: http://www.new.facebook.com/ads/
Creating a Custom Facebook App (video): http://vimeo.com/1812624