Building an Active
    Online Community

Presented by:
Ligaya Ganster
Bridget Schumacher




University at Buffalo Librari...
quot;Facebook is a social
utility that connects you
 with the people around
           youquot;.
It's not just a Fad!
• More than   100 MILLION         active
  users!

• 4th    most trafficked website in the
 world

• ...
Facebook Profile
Facebook Groups

•Admins can send
messages to group
members
•Can be closed to certain
members only
•Ability to invite
memb...
Facebook Pages

•Visible to audience
outside of Facebook
•Send updates to Fans
•Add applications to
enhance Page
Groups vs Pages
Anatomy of a
Facebook Page

Basic Features

• Information

• Notes

• Discussion Board

• Photos

• Fans
Anatomy of a
Facebook Page

Other Basic
Features


• Video
• Wall
Collaborate & Share!
Facebook Applications
More than 95% of FB members have used at
least one application built on Facebook platform
WorldCat &
  JSTOR
applications
Simply RSS
application
Google
Application
Custom Catalog Application


My HTML
Or get
someone
like him
to do
it….




     http://vimeo.com/1812624
Applications Useful for
           Librarians
•   LibGuides Librarian
•   MyFlickr
•   Del.icio.us
•   Books iRead
•   Sli...
Creating a Page




http://facebook.com/
Insights
Why do you need a
Facebook Page when you
already have a website?
Importing Blog entries from UB
      Libraries homepage




                    Buried Link
The old Student Support “website”
Notes Application
“Student Comments”
“The new style of
marketing is characterized
by conversation and
community.”


-Society for New Communications Research, 2...
Marketing Ideas
• Listservs
• Student Associations
• Advertisements
• Signage/Flyers
• Facebook Badge
• Word of Mouth
Pros

• Free marketing and    • Collaboration
outreach                made easy

• Outreach to           • Conversations
i...
What Students are Saying…
         quot;Wow, that is really
         amazing this extension…
         Here in Europe unive...
Facebook & Int’l Markets
   Facebook took over the global    lead   in social
   networking sites in April 2008

   Facebo...
Cons
• Find or become the     • Monitor and
person with the skills   constantly update the
to create custom         page
a...
QUESTIONS ????
Further Questions?
    Ligaya Ganster,
  lganster@buffalo.edu

 Bridget Schumacher,
    bss4@buffalo.edu
Building an Active Online Community
Building an Active Online Community
Building an Active Online Community
Building an Active Online Community
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Building an Active Online Community

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This presentation demonstrates how Facebook, combined with other social networking tools such as blog software, provide libraries with the opportunity to develop a virtual and engaging outreach presence. This presentation will discuss how to maintain an online community using customizable Facebook Pages and importing RSS feeds. Librarians can update and inform students, faculty, and staff of new events, workshops, library services and resources. Challenges and ideas for marketing these tools are also presented.

Published in: Education, Business, Technology
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Building an Active Online Community

  1. 1. Building an Active Online Community Presented by: Ligaya Ganster Bridget Schumacher University at Buffalo Libraries
  2. 2. quot;Facebook is a social utility that connects you with the people around youquot;.
  3. 3. It's not just a Fad! • More than 100 MILLION active users! • 4th most trafficked website in the world • Over 55,000 regional, work-related, high school, and collegiate networks
  4. 4. Facebook Profile
  5. 5. Facebook Groups •Admins can send messages to group members •Can be closed to certain members only •Ability to invite members to events
  6. 6. Facebook Pages •Visible to audience outside of Facebook •Send updates to Fans •Add applications to enhance Page
  7. 7. Groups vs Pages
  8. 8. Anatomy of a Facebook Page Basic Features • Information • Notes • Discussion Board • Photos • Fans
  9. 9. Anatomy of a Facebook Page Other Basic Features • Video • Wall
  10. 10. Collaborate & Share!
  11. 11. Facebook Applications More than 95% of FB members have used at least one application built on Facebook platform
  12. 12. WorldCat & JSTOR applications
  13. 13. Simply RSS application
  14. 14. Google Application
  15. 15. Custom Catalog Application My HTML
  16. 16. Or get someone like him to do it…. http://vimeo.com/1812624
  17. 17. Applications Useful for Librarians • LibGuides Librarian • MyFlickr • Del.icio.us • Books iRead • Slideshare • CiteMe • Librarian
  18. 18. Creating a Page http://facebook.com/
  19. 19. Insights
  20. 20. Why do you need a Facebook Page when you already have a website?
  21. 21. Importing Blog entries from UB Libraries homepage Buried Link
  22. 22. The old Student Support “website”
  23. 23. Notes Application
  24. 24. “Student Comments”
  25. 25. “The new style of marketing is characterized by conversation and community.” -Society for New Communications Research, 2008
  26. 26. Marketing Ideas • Listservs • Student Associations • Advertisements • Signage/Flyers • Facebook Badge • Word of Mouth
  27. 27. Pros • Free marketing and • Collaboration outreach made easy • Outreach to • Conversations international between users community • Consolidation of • Outreach to key website areas prospective students; high school students
  28. 28. What Students are Saying… quot;Wow, that is really amazing this extension… Here in Europe universities are lacking of doing innovative stuff like this... I should really consider going for that exchange program with Buffalo my next semester.quot; - International Student
  29. 29. Facebook & Int’l Markets Facebook took over the global lead in social networking sites in April 2008 Facebook had made quot;an effort to become more culturally relevant in markets outside the USquot; It's introduction to natural language interfaces in several markets has helped propel the site to 153% growth during the past year -comSCORE, August 2008
  30. 30. Cons • Find or become the • Monitor and person with the skills constantly update the to create custom page application • Prepare and plan; • Network and stay must have everything updated with ready before you Facebook changes publish the page • Create a marketing campaign!
  31. 31. QUESTIONS ????
  32. 32. Further Questions? Ligaya Ganster, lganster@buffalo.edu Bridget Schumacher, bss4@buffalo.edu

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