Make marketing sexy workshop

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This is the worksheet part of the presentation for Making Marketing Sexy. It includes the persona worksheet, use case worksheet as well as value statement creation worksheet.

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Make marketing sexy workshop

  1. 1. Marketing that Accelerates Sales Persona Name_______________ What is this person thinking about? _____________________________ What does this person need to hear to persuade them? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ What does this person need to see to be successful? How does this person make money? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ What motivates this person? What keeps this person up at night? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Pains Goals ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  2. 2. Marketing that Accelerates Sales Persona Name_______________ What is this person thinking about? _____________________________ What does this person need to hear to persuade them? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ What does this person need to see to be successful? How does this person make money? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ What motivates this person? What keeps this person up at night? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Pains Goals ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  3. 3. Marketing that Accelerates Sales Persona Name_______________ What is this person thinking about? _____________________________ What does this person need to hear to persuade them? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ What does this person need to see to be successful? How does this person make money? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ What motivates this person? What keeps this person up at night? _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Pains Goals ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  4. 4. Marketing that Accelerates Sales Use Case___________________ Who is this for (which personas)? When does this happen? ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ Why has this happened to them? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ Why is it important to solve this problem? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ How can I uniquely solve it? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ What do I tell my prospect? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  5. 5. Marketing that Accelerates Sales Use Case___________________ Who is this for (which personas)? When does this happen? ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ Why has this happened to them? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ Why is it important to solve this problem? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ How can I uniquely solve it? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ What do I tell my prospect? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  6. 6. Marketing that Accelerates Sales Use Case___________________ Who is this for (which personas)? When does this happen? ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ Why has this happened to them? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ Why is it important to solve this problem? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ How can I uniquely solve it? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ What do I tell my prospect? Persona 1: _____________________________________________________________________________ Persona 2: _____________________________________________________________________________ Persona 3: _____________________________________________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
  7. 7. Marketing that Accelerates Sales What I say about _____________ For companies looking____________________________________________, my company will always be________________________________________ and will seek to become___________________________________________ by focusing on_____________________________________________________! WHO ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ WHAT ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ WHY ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ #MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423

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