Working Meeting on Cervical Cancer Prevention and Control

Bosnia and Herzegovina and Western Balkans Region By CO BiH Team

THE SONG - CLIP http://eeca.unfpa.org/public/Supported by EECA RO and CO BiH

Idea & Goals To raise awareness Promote prevention methods Mobilize the public Gain political support Support resource mobilisation Add optimism “I suffered from cervical cancer. I had a surgery 4 years ago. The song is excellent. I wish I could sing it in the hospital”

About the song By Maya Sar, Bosnia and Herzegovina Singing:  Maja Sar, Bosnia and Herzegovina  Nina Badric, Croatia  Karolina Goceva, Macedonia  Alexandra Radovic, Serbia

The CONCERT, Sarajevo 1,000 audience Televised in 4 countries Regional cooperation Reconcilliation and partnerships

PHOTO AUCTION Prominent BiH artists (photos, paintings, crafts, Jewelery). 120 participants

Target groups General public mobilisation Girls and women Boys and men Legislative, medical and executive leaders

Supporting activities NGO cancer prevention fund Video clip 50 Billboards in BiH and Serbia 50 citylights Posters TV, Radio, Print media appearances Press conferences Pamphlets UNFPA web-sites http://www.unfpa.org/public/home /news/pid/7190 http://eeca.unfpa.org/public/ Facebook BH Telecom, HT Eronet i M:tel Condom distribution

International Awards International League of Humanists Award Most Inspirational Endeavour Award, Serbia

Feedback and Lessons Learnt UNFPA HQ and EECA RO support vital Ministries express interest to join Est. number of media appearances – 100 total Gynecologists - increased visits PR expertise crucial Media monitoring necessary Spin off effects (other programme sections) PR budget essential

Next steps• Cervical cancer prevention programme establishment• PR campaign continuation – fund raising • Photo story and exhibition • Documentary film • Round tables • Parliamentarians

Thank you for your attention!

Working Meeting on Cervical Cancer Prevention and Control

by bsc-coalition on Jun 12, 2011

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Working Meeting on Cervical Cancer Prevention and Control Presentation Transcript