7 Tips for Marketing Your Lean Startup
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  • 1. 7 TIPSFOR MARKETINGYOUR LEAN STARTUP Bob Samii | @cultureslurp
  • 2. Plenty of resources… Full-time Part-timeor Freelancers (Elance, Behance.net, FreelanceSwitch, …) Paid services (Content.ly)
  • 3. Become an authority in your industry by producinggreat content (original, useful, educational,entertaining)
  • 4. Blog posts VideosInfographics White papersSurveys Case studiesGuides eBooksReports PresentationsInterviews Articles Link to infographic: http://bit.ly/AlNoDG
  • 5. “Some Amazing Content “__________________________________________________________________________________________________________________________________________________________________ Your Website___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 6. Publish, Distribute, Rinse, Repeat Website
  • 7. Pro tip: Give exclusivity to influencersPRE LAUNCH Public launch dayPOST LAUNCH
  • 8. Where:ConferencesTrade showsStartup competitionsMeetups Who´s there: Bloggers Journalists Analysts Community leaders Online influencers Not to mention… Investors, partners, potential customers
  • 9. 1. Keyword reasearch (Adwords tool, KeywordSpy, SEMRush …)2. Technical modifications of website3. Action plan for ongoing initiatives (link building, content marketing, …)4. Measure and track progress
  • 10. Head vs. Long tail Branded keywords Non-branded keywords “Nike” Head keywords Long-tail keywords “shoes” “red mens running shoes”
  • 11. Pro tip:Use KeywordSpy to find out what yourcompetitors are doing
  • 12. Social DisplaySEO Media Email PPC Visitors Conversions (transactions, user registrations, sales leads)
  • 13. Data is your friendmeasure often, analyze a lot, iterate quickly Channel SEO PPC Social media Email Display Total Visitors 5000 6500 3200 2400 1500 Share of visits 27% 35% 17% 13% 8% Total Conversions 38 30 8 4 5 Conversion Rate 0,30% 0,46% 0,25% 0,17% 0,13% Total Cost 800 600 200 150 500 Total Revenues 1900 1500 400 200 250 Net income 1.100 € 900 € 200 € 50 € -250 € CPA (cost per acquisition) 21 € 20 € 25 € 38 € 100 € Net income per acquisition 29 € 30 € 25 € 13 € -50 €
  • 14. Drill down deeper…SEO: Social Media:Keyword rankings Follower growthTop converting keywords Total reachTop converting landing pages Interactions% Branded vs. Non-branded Mentions% Head vs. Long tail % Positive v negativeBounce rate of pages Virality# Pages with at least 1 visit PPC:Email: Avg positionOpen rate Avg CPCCTR CTRsBounce rate Top performing AdsUnsubscribes Top performing keywords
  • 15. Consumers have a high bullshit meter these daysand… WOM remains as the most powerful andhighest converting segment for any business
  • 16. Take aways1. Find a writer2. Produce great content3. Orchestrate the distribution4. Network, network, network5. Develop a SEO plan6. Measure, analyze, iterate7. Focus on building great stuff Bob Samii | @cultureslurp