7 Tips for Marketing Your Lean Startup

7 TIPSFOR MARKETINGYOUR LEAN STARTUP Bob Samii | @cultureslurp

Plenty of resources… Full-time Part-timeor Freelancers (Elance, Behance.net, FreelanceSwitch, …) Paid services (Content.ly)

Become an authority in your industry by producinggreat content (original, useful, educational,entertaining)

Blog posts VideosInfographics White papersSurveys Case studiesGuides eBooksReports PresentationsInterviews Articles Link to infographic: http://bit.ly/AlNoDG

“Some Amazing Content “__________________________________________________________________________________________________________________________________________________________________ Your Website___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Publish, Distribute, Rinse, Repeat Website

Pro tip: Give exclusivity to influencersPRE LAUNCH Public launch dayPOST LAUNCH

Where:ConferencesTrade showsStartup competitionsMeetups Who´s there: Bloggers Journalists Analysts Community leaders Online influencers Not to mention… Investors, partners, potential customers

1. Keyword reasearch (Adwords tool, KeywordSpy, SEMRush …)2. Technical modifications of website3. Action plan for ongoing initiatives (link building, content marketing, …)4. Measure and track progress

Head vs. Long tail Branded keywords Non-branded keywords “Nike” Head keywords Long-tail keywords “shoes” “red mens running shoes”

Pro tip:Use KeywordSpy to find out what yourcompetitors are doing

Social DisplaySEO Media Email PPC Visitors Conversions (transactions, user registrations, sales leads)

Data is your friendmeasure often, analyze a lot, iterate quickly Channel SEO PPC Social media Email Display Total Visitors 5000 6500 3200 2400 1500 Share of visits 27% 35% 17% 13% 8% Total Conversions 38 30 8 4 5 Conversion Rate 0,30% 0,46% 0,25% 0,17% 0,13% Total Cost 800 600 200 150 500 Total Revenues 1900 1500 400 200 250 Net income 1.100 € 900 € 200 € 50 € -250 € CPA (cost per acquisition) 21 € 20 € 25 € 38 € 100 € Net income per acquisition 29 € 30 € 25 € 13 € -50 €

Drill down deeper…SEO: Social Media:Keyword rankings Follower growthTop converting keywords Total reachTop converting landing pages Interactions% Branded vs. Non-branded Mentions% Head vs. Long tail % Positive v negativeBounce rate of pages Virality# Pages with at least 1 visit PPC:Email: Avg positionOpen rate Avg CPCCTR CTRsBounce rate Top performing AdsUnsubscribes Top performing keywords

Consumers have a high bullshit meter these daysand… WOM remains as the most powerful andhighest converting segment for any business

Take aways1. Find a writer2. Produce great content3. Orchestrate the distribution4. Network, network, network5. Develop a SEO plan6. Measure, analyze, iterate7. Focus on building great stuff Bob Samii | @cultureslurp

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7 Tips for Marketing Your Lean Startup

by Babak Samii

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