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Bill Salvin [email_address] www.signalbridge.com
Keys to Exercise Success <ul><li>Establish a goal </li></ul><ul><li>Design the exercise to meet the goal </li></ul><ul><li...
Crisis Exercises:  Staff Goals <ul><li>Sharpen  individual’s skills </li></ul><ul><li>Develop statements and talking point...
Crisis Exercises: Organizational Goals <ul><li>Logistics </li></ul><ul><li>Call-out procedures </li></ul><ul><li>Personnel...
What makes an exercise effective? <ul><li>Realistic </li></ul><ul><li>Has several layers </li></ul><ul><li>Motivates impro...
Exercise Schedule <ul><li>Quarterly tabletop exercises (1 hour) </li></ul><ul><li>Annual major exercises </li></ul><ul><li...
Focus on Constant Improvement <ul><li>Keep testing to sharpen your plan </li></ul><ul><li>Update plans to reflect lessons ...
If you can imagine it going wrong, it can go wrong. The Myth of “That could never happen.”
When Crisis Strikes <ul><li>Use the plan </li></ul><ul><li>Be flexible </li></ul><ul><li>Work the crisis </li></ul><ul><li...
After a Crisis <ul><li>Gather lessons learned </li></ul><ul><li>Revise the plan </li></ul><ul><li>Rebuild credibility  wit...
<ul><li>Bill Salvin </li></ul><ul><li>Signal Bridge Communications </li></ul><ul><li>[email_address] </li></ul><ul><li>Twi...
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Developing Crisis Communications Exercises

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Practical and easy-to-understand guidelines for developing and scheduling crisis communications exercises. Created by Bill Salvin, President, Signal Bridge Communications

Published in: Business, Technology
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Transcript of "Developing Crisis Communications Exercises"

  1. 1. Bill Salvin [email_address] www.signalbridge.com
  2. 2. Keys to Exercise Success <ul><li>Establish a goal </li></ul><ul><li>Design the exercise to meet the goal </li></ul><ul><li>Limit the exercise scope to maximize learning </li></ul>
  3. 3. Crisis Exercises: Staff Goals <ul><li>Sharpen individual’s skills </li></ul><ul><li>Develop statements and talking points </li></ul><ul><li>Develop internal communications </li></ul><ul><li>Provide realistic interview practice </li></ul>
  4. 4. Crisis Exercises: Organizational Goals <ul><li>Logistics </li></ul><ul><li>Call-out procedures </li></ul><ul><li>Personnel deployment </li></ul><ul><li>Organizational integration </li></ul><ul><li>Relief procedures </li></ul>
  5. 5. What makes an exercise effective? <ul><li>Realistic </li></ul><ul><li>Has several layers </li></ul><ul><li>Motivates improvements to existing plans </li></ul><ul><li>Gets staff working together </li></ul>
  6. 6. Exercise Schedule <ul><li>Quarterly tabletop exercises (1 hour) </li></ul><ul><li>Annual major exercises </li></ul><ul><li>Use departmental drills as opportunities </li></ul><ul><li>Unannounced exercises keep people sharp </li></ul><ul><li>Bring in higher management </li></ul>
  7. 7. Focus on Constant Improvement <ul><li>Keep testing to sharpen your plan </li></ul><ul><li>Update plans to reflect lessons learned </li></ul><ul><li>Pay attention to organizational changes </li></ul><ul><li>Make sure plans are up to date </li></ul><ul><li>Ensure integration with operational plans </li></ul>
  8. 8. If you can imagine it going wrong, it can go wrong. The Myth of “That could never happen.”
  9. 9. When Crisis Strikes <ul><li>Use the plan </li></ul><ul><li>Be flexible </li></ul><ul><li>Work the crisis </li></ul><ul><li>Don’t fight the plan (“Process Trap”) </li></ul><ul><li>Remember, the crisis gets a vote </li></ul>
  10. 10. After a Crisis <ul><li>Gather lessons learned </li></ul><ul><li>Revise the plan </li></ul><ul><li>Rebuild credibility with key stakeholders </li></ul><ul><li>Keep your exercise schedule </li></ul>
  11. 11. <ul><li>Bill Salvin </li></ul><ul><li>Signal Bridge Communications </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: azquad6 </li></ul><ul><li>LinkedIn: bsalvin </li></ul><ul><li>Our Blog: View from the Bridge </li></ul>
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