Linked In Slides for Real Estate

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Linked In Slides for Real Estate

  1. 1. LinkedIn
  2. 2. Before Setting Up An Account • Ask yourself  – Why you are doing this? – What do you want to achieve?  – Is your target market using this network?  – What is your brand identity? • Do you want to maintain or change? • Develop a 160 word elevator pitch – Help you nail down you brand position – Used in your profiles 
  3. 3. LinkedIn Intro • LinkedIn is a social network geared towards  business professionals  • Make new business connections • Keep in touch with: – Previous co‐workers – Affiliates – Clients • See who your connections know • Started off as online resume but has moved  beyond that
  4. 4. LinkedIn Intro Cont’d • Three different aspects we will focus on – Profile – Groups – Answers
  5. 5. Why LinkedIn? • Deep penetration in Toronto business scene – Clients – Other realtors   • The average LinkedIn user is 39 and makes  $139,000 a year
  6. 6. Profile • LinkedIn is centred around your profile • Fill out all your info – The more the better – Include past jobs, education... – Customize your url – edit public profile • Upload your contact – See who is connected to your connections – Be careful... Very strict on spamming
  7. 7. How to Leverage • Update your status regularly  • Add applications to your profile – Twitter – SlideShare – Events • Join groups or create group – Engage with others – Post content from your site • Answer questions in Q and A

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